Category: Legal Marketing

Among the more befuddling proverbs, “the proof is in the pudding” is certainly one of them. If you googled a million pudding recipes, it’d be safe to say that proof is not one of the ingredients. However, from a client’s perspective, the proof is the essential ingredient. One of the most efficient ways to stock […]

Email is a powerful tool in the legal marketer’s arsenal. However, emails that people don’t actually want to read won’t help your strategy. Here are our best tips to help law firms strengthen their email programs and improve email open rates, click-through rates, and lead generation. Law Firm Email Marketing Tips 1. Never Buy Email […]

As the first quarter of the year comes to a close, it’s a good idea to take stock of how the execution of your marketing plan is going so far. Don’t have a formal marketing plan? You need one. An annual marketing plan helps you to plot the course of your activities and achieve measurable results […]

There are so many channels and tactics that can bring your legal marketing vision to life. So many, in fact, that it can be hard to distinguish the impactful from the ones that are a waste of time. To help attorneys plan their best marketing, we’ve compiled this list of the most effective attorney marketing […]

In today’s social climate, law firms can’t be in business simply for the sake of earning profits. It’s important for firms to engage in corporate social responsibility (CSR) programs that have a lasting impact on many of today’s social and economic challenges. Clients and prospects appreciate and look to work with firms that are playing […]

On Good2bSocial’s podcast, the Legal Marketing 2.0 Podcast, our Founder & CEO, Guy Alvarez is joined by thought leaders and changemakers in the legal marketing industry. This year, our podcast covered many topics, from COVID-19 and marketing, to how to use new apps like Tiktok, and even a breakdown of social media strategy. Stay up […]

Lead generation is tough, but it’s essential if you want to grow your law firm. Pulling lists, sending emails, and cold calling is difficult and, unfortunately, tend to result in people turning you away a lot. Are there lead generation tactics that are more likely to work? Using methods that actually add value for prospects […]

On November 15th, we published the results of The Good2bSocial 2021 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development. The Social Law Firm Index analyzes each firm’s digital footprint […]

NEW YORK, NY – Good2bSocial is proud to announce that it ranked on Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment, independent small businesses. Not only have the companies […]

While there are thousands of legal podcasts spanning numerous niche topics, the best legal podcasts combine great research, expert input, and engaging storytelling. The trouble is, since it’s fairly easy to create a podcast, it can be challenging to sift through the noise and determine which ones are truly worth your time. To help you […]

Cross-selling legal services to existing clients is an efficient way for law firms to grow. A firm that, say, provides tax law services to Walmart could significantly boost its revenue and strengthen its relationship with the client if it could successfully market some of its other services to the retail giant’s various decision-makers. But law […]

Whether you’re a managing partner at a large law firm with an internal marketing department or are the owner of a mid-sized practice and rely on an external marketing agency, you need to know whether your efforts are working. It is critical to stay up-to-date with the operations of your marketing team to ensure their […]