Category: Legal Marketing

Every law firm must make use of multiple marketing strategies to drive traffic to its website and get conversions. To make the most out of your PPC strategy, you should ensure that you have optimized your landing pages. Your optimizations should be for the conversion rate as well as for your business and Google. The […]

In today’s competitive legal landscape, the role of legal marketers is beginning to shift from a tactical role to a more strategic role. Thus, with a change in responsibilities comes a change in specific skill sets that are sought out in prospective legal marketers. The acquisition of these skills are essential not only to a […]

While we aren’t yet halfway through 2019, it has been an exciting year so far for the Legal Marketing 2.0 Podcast. From predicting digital marketing trends, to hosting industry leaders, we have shared business advice, personal stories, and best practices on topics relevant to law firms and legal marketers. Here are the top 5 most […]

First commemorated in 1958 by President Dwight D. Eisenhower, Law Day is a symbol of the United States’ commitment to the law, and a celebration of the nation’s roots. Although not made official until 1961 by Congress, the idea of a Law Day had first been brought up by the American Bar Association in 1957. […]

While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of “selling” to clients, or think marketing is a big waste of time. Marketing may […]

Over the past 15 years, the business of law has evolved greatly, impacting marketing teams at firms all around the globe. Law firms are facing tremendous pressure to rethink the manner in which they provide and package their services. While these changes can be exciting, they’re no doubt frightening for firms that are not up […]

In an increasingly competitive legal landscape, clients have more options than ever when it comes to choosing the right law firm for their needs. As a result, firms are adapting into more client-centric models which includes focusing on the client in all marketing and business development efforts. In fact, in a recent report by Legal […]

Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client centric content and utilizing a digital marketing strategy to drive traffic, law firms should ensure to have client testimonials published on their website. […]

New Year’s is the perfect time to reflect on the past year and make resolutions for the next. It’s also the perfect opportunity for us to look back at our most popular blog posts of 2018. It’s always valuable to reflect on what people are most interested in when it comes to legal marketing, as […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. LinkedIn continues to dominate as Big Law’s preferred social channel. […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. Twitter continues to thrive as a major platform for law […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe […]