by Joe Balestrino | Jul 28, 2020 | SEO
Search engine optimization (SEO) is incredibly complex and always changing. That can make it hard to know which information is accurate and which is incorrect. As with many myths, some of these SEO myths had a nugget of truth behind them at some point. Whatever the...
by Joe Balestrino | Jul 22, 2020 | SEO
Search engine optimization (SEO) is an essential part of any law firm’s online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow...
by Joe Balestrino | Jul 1, 2020 | SEO
The SEO game is changing and it’s no longer enough for law firms to target and monitor organic search engine rankings alone. Rather, they need to embrace a more integrated approach: on-SERP SEO. (SERP stands for search engine results page.) The term on-SERP SEO refers...
by Joe Balestrino | Jun 29, 2020 | SEO
Search engine optimization (SEO) is not a “set it and forget it” kind of thing. All of the factors that determine where your website shows up in search results are in constant motion. Other web pages, users, search ranking algorithms, and even the internet itself, are...
by Joe Balestrino | Jun 16, 2020 | SEO
The landscape of search engine optimization (SEO) and link building is always changing, and today, the importance of building high-quality links has never been higher. As a law firm marketer, you should be familiar with multiple SEO strategies, including earning trust...
by Joe Balestrino | May 15, 2020 | SEO
Do you want local clients to stumble across your law firm online? For this to happen, a local audience needs to be able to find your firm’s website online. How important are local searches? Very important. In fact, “near me” or “close by” type searches...
