by Joe Balestrino | Mar 3, 2021 | SEO
While growing your law firm’s blog or website’s traffic can be challenging and time consuming, it is worth it to invest those precious hours into search engine optimization (SEO). But, there is a right way and a wrong way, and it would be a shame to dedicate a...
by Joe Balestrino | Feb 17, 2021 | SEO
The rules of search engine optimization (SEO) are constantly changing and evolving, but one strategy that remains effective is acquiring high-quality backlinks. There was a time when link quantity mattered more than quality – but those days are long gone....
by Joe Balestrino | Feb 3, 2021 | SEO
As part of a law firm, you’re likely familiar with the term “penalty”: a penalty is a form of punishment for breaking a rule. There are lots of penalties to be aware of in the real world, and we also need to be conscious of the ones in the digital world. When it comes...
by Joe Balestrino | Jan 21, 2021 | SEO
Search engine optimization (SEO) is a constantly evolving science, yet there are fundamentals that will remain the same. SEO experts understand the latest trends but also adhere to time-tested methods so that they don’t make missteps that can lead to low performance...
by Joe Balestrino | Dec 15, 2020 | SEO
SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO? Keep reading for the top 15 SEO-related questions along with their answers. 1. What does SEO stand for? Well,...
by Talia Schwartz | Dec 9, 2020 | SEO
Keyword research is the foundation of SEO (search engine optimization) and crucial for success in pay per click marketing. The importance of proper keyword research can not be understated. Finding out what a client
or prospect is typing, what keywords they’re using...
