by Joe Balestrino | Dec 15, 2020 | SEO
SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO? Keep reading for the top 15 SEO-related questions along with their answers. 1. What does SEO stand for? Well,...
by Talia Schwartz | Dec 9, 2020 | SEO
Keyword research is the foundation of SEO (search engine optimization) and crucial for success in pay per click marketing. The importance of proper keyword research can not be understated. Finding out what a client
or prospect is typing, what keywords they’re using...
by Joe Balestrino | Nov 25, 2020 | SEO
Local SEO is important for many businesses, including law firms. In fact, 46% of all Google searches are seeking local information, and that number is only likely to be higher in practices who operate regionally. There also tends to be a strong correlation between...
by Joe Balestrino | Nov 18, 2020 | SEO
Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated process. In this post, we’re going to dive into the 10 ways you can...
by Joe Balestrino | Oct 30, 2020 | SEO
The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search engines such as Google often display the meta description in search...
by Talia Schwartz | Sep 16, 2020 | SEO
Potential clients are on Google searching your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded search terms such as “Cleveland personal...
