by Joe Balestrino | Oct 30, 2020 | SEO
The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search engines such as Google often display the meta description in search...
by Talia Schwartz | Sep 16, 2020 | SEO
Potential clients are on Google searching your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded search terms such as “Cleveland personal...
by Joe Balestrino | Sep 15, 2020 | SEO
Your website is a crucial part of your overall marketing strategy. Hopefully you regularly track performance and know which metrics to watch. If so, you know the range of traffic that’s normal for your website. What should you do if you notice falling traffic? Here...
by Kevin Vermeulen | Sep 10, 2020 | SEO
The rules of search engine optimization (SEO) are constantly changing and evolving, but one strategy that remains effective is acquiring high-quality backlinks. Backlinks can improve the ranking and visibility of your law firm’s website on search engines. It’s...
by Joe Balestrino | Jul 28, 2020 | SEO
Search engine optimization (SEO) is incredibly complex and always changing. That can make it hard to know which information is accurate and which is incorrect. As with many myths, some of these SEO myths had a nugget of truth behind them at some point. Whatever the...
by Joe Balestrino | Jul 22, 2020 | SEO
Search engine optimization (SEO) is an essential part of any law firm’s online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow...
