Category: SEO

Gone are the days when traditional SEO tactics could guarantee visibility. AI-driven search technologies and large language models (LLMs) like Google’s AI Mode and OpenAI’s ChatGPT are drastically reshaping how users find information on the web. This poses both new challenges and opportunities for lawyers and legal marketers looking to engage with potential clients online. […]

Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the security of LSA accounts and foster greater trust in the platform. If your practice relies on Google LSAs to power its digital marketing strategy, […]

SEO and social media play a vital role in a law firm’s digital marketing strategy.

In the modern age, having a robust online presence is no longer just an option for law firms—it’s a necessity. With increasing competition, it’s essential to ensure that your firm stands out in search engine results to attract more clients. However, when operating on a budget, achieving this can seem like a daunting task. Fear […]

While growing your law firm’s blog or website’s traffic can be challenging and time-consuming, it is worth it to invest those precious hours into search engine optimization (SEO). But, there is a right way and a wrong way, and it would be a shame to dedicate a considerable chunk of time toward wasted efforts and […]

The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online visibility and enhancing SEO. In this blog I will explore the importance of legal directories for law firms, guiding you […]

Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages (SERPs) for mobile devices like smartphones and tablets. As the number of mobile users skyrockets, mobile search has come […]

Search engine optimization (SEO) is incredibly complex and always changing. That can make it hard to know which information is accurate and which is incorrect. As with many myths, some of these law firm SEO myths had a nugget of truth behind them at some point. Whatever the cause of these SEO myths, law firms […]

Your website is a crucial part of your overall marketing strategy. Hopefully, you regularly track performance and know which metrics to watch. If so, you know the range of traffic that’s normal for your website. What should you do if you notice falling traffic? In this blog, I’m revealing ten effective strategies to revive your […]

It’s tempting to get overwhelmed by SEO and give up. After all, the science is always evolving, it’s difficult to keep up with best practices – and many firms feel as though they aren’t really getting much in the way of leads from their search engine optimization efforts.  However – when done correctly – SEO […]

Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract local clients. Ready to elevate your local marketing strategy? In this blog, I’ll explore how LSAs on Google […]

Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic results account for nearly 67% of all the clicks. With so much traffic at stake, it’s easy […]