Category: SEO

12 Outdated SEO Practices Lawyers Should Avoid

SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your firm’s online visibility. Here are 12...

How Legal Marketers Can Rank in Google News

Today’s Google searches can return news results in a variety of formats. Content can be delivered across Google News, Google Search, Google Assistant, YouTube, and Discover sections. How does Google determine which content will appear in this coveted section? Here are...

Why Do Attorneys Need SEO?

Search engine optimization is crucial for any kind of business. Are you an attorney that’s been overlooking SEO strategy? The truth is, doing so is a mistake that could cost you web traffic, new leads, and added revenue. Here’s a breakdown of why SEO is so important...

12 SEO Tools Every Legal Marketer Should be Using

Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at their disposal. Just having the expertise...

How Law Firms Can Use SEO to Leverage Lead Generation

In our ultra-digital world, no marketing plan is complete without an SEO strategy. Just as important for law firms is lead generation. A sophisticated marketing program combines both of those elements. Though SEO and lead generation are not the same thing, the efforts...