Chances are, as a law firm marketer, events are part of your marketing mix. Whether entertaining clients at a golf event, displaying your attorney’s knowledge at a conference, networking, or getting your brand out there is important as a legal marketer. Do you...
Among the various tools up your sleeve when it comes to promoting your law firm, you should never overlook the importance of employee advocacy. A great deal of employee advocacy will take place over social media. Using social media, employees share their work culture,...
Advertising on Google can be one of the most effective ways to generate leads for your law firm. However, when the ads aren’t properly tested, the right keywords aren’t selected, or the landing page falls flat Google Ads can be a waste of time and money. There are a...
In today’s competitive landscape, it has become even more essential for law firms to dedicate time and effort to building the ideal website. There are many factors that make a “good” law firm website, but today, the emphasis is on how well a website attracts and...
Consider how much information comes at you in one day. From social media, to RSS Feeds you subscribe to, to email and things that get sent to you throughout the day. It’s easy to research one topic and quickly go down a rabbit hole until you realize you’ve spent an...