Category: Legal Marketing

We are facing unprecedented times, and coronavirus law firm office closures are complicated,  but now is not the time to slow client communications or disrupt potential engagements. With so much happening virtually, it’s important to let clients and people searching for your firm know the ways that your availability has changed and how you can […]

Due to social distancing and lockdowns because of coronavirus (COVID-19) protocols, law firms across the globe cannot attend or hold their regularly scheduled networking events like conferences, panels or summits. Many law firms are worried about not able to manage their business development events calendar in 2020. They are realizing how canceling or postponing a […]

In light of the coronavirus pandemic, law firms all over the world are facing more and more changes to their day-to-day work. The current transition from a traditional to a virtual law firm has been tough for many. With mandated social distancing orders in place, lawyers are limited in the ways they can obtain new […]

Since the World Health Organization (WHO) declared the coronavirus (COVID-19) outbreak as a pandemic, social distancing and quarantine are affecting every business in the U.S. Traditional law firms, which were busy up until a few weeks ago holding face-to-face meetings with clients, prepping for trials and litigating in court are now puzzled. They are busy […]

These previous weeks have marked a new era in the legal industry and in business operations as a whole. Litigation has come to a standstill and remote working environments are the new norm. Whether you’re a lawyer or a law firm marketer, we understand how you might be feeling overwhelmed by the sudden impact the […]

The previous weeks have marked a new era in the legal industry and in business operations as a whole. The coming weeks will present still further developments. With a new and unprecedented pandemic making its way through our country – and lawmakers and healthcare professionals doing their best to curb the spread – we are […]

According to Deloitte’s research, nearly 75 % of millennials believe a “work-from-home” or “work remotely” policy is important today. “Remote working” is not a new concept. As per a recent study by the Bureau of Labor Statistics, one out of five professionals works from outside the office location at any given time.  Everyone, even lawyers […]

The legal industry is experiencing volatile and dynamic changes as competition heats up and the pace of digital marketing innovation increases. Mobile devices have become the default, we’re seeing advances in artificial intelligence and machine learning, and social platforms have broadened their reach. Even the way audience data is being collected and managed online is […]

People are consuming podcasts at an astonishing rate and the industry continues to grow each year. In fact, it has grown 40% between 2017 and 2019. And, podcasts aren’t just being used for entertainment purposes. Law firms and businesses alike are realizing the advantages of having their own podcast to be able to communicate more […]

Law firms that are successful at capturing new business online focus on sending consistent and relevant messages to prospective clients. It’s particularly impactful to do so with potential clients who have already visited your website and shown interest in your practice. This re-engagement strategy is referred to as ‘retargeting’. Keep reading to learn how your […]

Why Predictive advertising for law firms? Predictive advertising is the practice of leveraging historical data and algorithms to accurately target audiences and optimize things like ad copy and media spends. Several platforms offer tools that study audience behavior and anticipate viewer’s needs to improve advertising outcomes. Technology continues to evolve and provide new avenues for […]

Why a Law Firm Webinar? The best way for lawyers to market their practice is by sharing their knowledge and experience. Many law firms do this by creating thought leadership content, speaking at conferences, or hosting podcasts. One of the best ways lawyers can demonstrate their knowledge and experience is to create a law firm […]