Category: Conversion Rate Optimization

8 Conversion Rate Optimization (CRO) Trends for Law Firms 

Each year, the way we work changes and evolves. From ramping up remote work to increasing concerns about privacy on digital platforms, legal marketers have dealt with a lot of transformations. One thing that hasn’t changed, though – and never will – is the need to attract prospects, and then convert them into new clients. […]

Conversion Rate Optimization for Law Firms

Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world. Conversion Rate Optimization has long been a focal point for marketing departments, gathering data to analyze ways to increase engagement with […]

21 Conversion Rate Optimization Best Practices for Law Firms

Law firms often overlook focusing on the “conversion rate” of their website, because clients are not purchasing services on the platform. However, conversion rate can measure other key objectives that make a difference to your lead generation strategy – whether that’s downloading a white paper or registering for a webinar. It’s essential to optimize your […]

8 Simple Ways to Optimize Your Law Firm’s Website for Lead Generation

Your website is your best marketing tool. It’s important to use it to generate leads as well as build brand awareness and provide valuable information to visitors. Unfortunately, online lead generation continues to be a huge source of frustration for many law firms. Just because you build a website, doesn’t mean leads will just flow […]

6 Conversion Rate Optimization Tests Legal Marketers Can Try Right Away

No matter how well your digital strategy is performing, there is always room for improvement. That’s where CRO (Conversion Rate Optimization) comes in, specifically for law firms who are focused on lead generation. CRO is the process of increasing the percentage of website visitors that convert on your site.  Conversion rate marketing is a complex […]

The 5 Types of Conversion Rate Optimization Tools Law Firms Need

Driving traffic to your website is a great start, but it’s not a strategy in itself. You need your website to generate real leads that will lead to new business for your law practice. This is where conversion rate optimization (CRO) comes in. Use CRO to persuade visitors to complete a desired action, such as […]

The Law Firm Guide to Conversion Rate Optimization

Law firms that are focused on generating qualified leads and acquiring new clients through their website need to ensure that their website is optimized for conversions. Conversion rate optimization (CRO) aims to convert qualified leads from visitors to your law firm website. That’s where conversion rate optimization (CRO) comes in. Here’s what your law firm […]