by Guy Alvarez | Jul 12, 2022 | Conversion Rate Optimization, Digital Marketing
Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world. Conversion Rate Optimization has long been a focal point for marketing...
by Kevin Vermeulen | Jan 6, 2022 | Conversion Rate Optimization
Law firms often overlook focusing on the “conversion rate” of their website, because clients are not purchasing services on the platform. However, conversion rate can measure other key objectives that make a difference to your lead generation strategy – whether...
by Noreen Fishman | Feb 18, 2021 | Conversion Rate Optimization
Your website is your best marketing tool. It’s important to use it to generate leads as well as build brand awareness and provide valuable information to visitors. Unfortunately, online lead generation continues to be a huge source of frustration for many law firms....
by Vondrae McCoy | Jan 25, 2021 | Conversion Rate Optimization
So much changed about the way we work the past year. From ramping up remote work to increasing concerns about privacy on digital platforms, legal marketers dealt with a lot of transformations. One thing that didn’t change, though – and never will – is the...
by Noreen Fishman | Dec 2, 2020 | Conversion Rate Optimization
No matter how well your digital strategy is performing, there is always room for improvement. That’s where CRO (Conversion Rate Optimization) comes in, specifically for law firms who are focused on lead generation. CRO is the process of increasing the percentage of...
by Kevin Vermeulen | Oct 1, 2020 | Conversion Rate Optimization
Driving traffic to your website is a great start, but it’s not a strategy in itself. You need your website to generate real leads that will lead to new business for your law practice. This is where conversion rate optimization (CRO) comes in. Use CRO to persuade...
