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As technology and user trends evolve, it is crucial that your law firm’s website adapts to support changing best practices. Websites need to be engaging, well-designed, and easy to navigate in order to spark consumer interest and gain their trust.  In my experience, a law firm’s website is often its most critical marketing tool. It’s […]

Managing your law firm’s reputation is a crucial aspect of operating in today’s digital landscape. In my experience, I’ve come to understand that reputation management isn’t just about responding to online reviews or monitoring social media mentions. It’s about actively shaping how your firm is perceived by potential clients, peers, and even competitors. With so […]

Attempting to understand how the Google Search algorithm works can seem like trying to crack a code, but it’s essential for your law firm’s online success. The algorithm determines which pages show up in search results and in what order, making it a powerful tool for driving visibility and attracting new clients. Here’s the good […]

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different stages of engagement with your firm. Some may just be becoming aware of your services, while others are ready […]

Email is a powerful marketing channel, especially for legal marketers. According to HubSpot, 59% of marketers say email delivers their highest ROI. For law firms, email marketing plays a key role in nurturing leads and building client relationships. But how do you ensure you’re maximizing your email marketing efforts? It starts with segmenting and personalizing […]

  Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your podcast’s listenership has stalled or hasn’t gained traction yet, there are several steps you can take to ensure […]

In 2024, numerous law firms observed a marked decline in web traffic originating from search engines. At the same time, the AI industry’s rapid growth has coincided with a spike in web traffic originating from AI sources.  Good2bSocial has been carefully analyzing data from numerous law firms across the nation to gain insights into how […]

Law firms are always looking for new ways to connect with potential clients and grow their online presence. That’s where Bluesky comes in—a decentralized social network that’s gaining popularity among publishers, developers, and marketers alike. Bluesky is more than just another social media platform; it’s quickly becoming a powerful traffic source with engagement rates that […]

SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just setting and forgetting your SEO plan, I recommend breaking tasks down into daily, monthly, quarterly, and yearly actions. […]

  Video has become a crucial part of any integrated digital strategy. In fact, 86% of marketers agree that video is one of the most effective ways to grab attention online, and it’s quickly becoming a top method for potential clients to gather information. But how do you ensure your video gets found in the […]

As a law firm, choosing the right content format can greatly impact your online visibility, client engagement, and overall marketing success. Whether you’re aiming for quick engagement on social media or providing in-depth resources to build your authority, the format you select plays a key role in connecting with your audience and driving conversions. In […]

As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it means figuring out how to do more with less, and for me, that means embracing marketing automation. But I’ll be honest, diving into automation wasn’t […]