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Google Analytics is one of the most popular digital analytics software that law firms are utilizing to accurately analyze in-depth details about the visitors on their website. Most law firms are aware and/or have had a brief encounter with Google Analytics, but that does not necessarily mean that they are using it to its fullest […]

You’d probably be surprised to learn how many people are affected by disabilities. In the United States, 1 in 4 people live with a disability. That’s probably more than you would have thought – and it’s certainly more than websites account for. Only 10% of the internet is accessible to those with disabilities. Websites are […]

In legal marketing, making strategic SEO decisions without data is like arguing a case without evidence. A data-driven approach ensures your firm isn’t relying on luck but instead leveraging insights for consistent online visibility and lead generation. But how can law firms effectively use data to guide their SEO efforts and ensure they’re optimizing for […]

In 2025, social media is evolving faster than ever. What’s trending today could be irrelevant tomorrow, and law firms that fail to adapt to these shifts risk falling behind. The next era of social media marketing is focused on engagement, authenticity, and smart strategies for leveraging platforms. In this post, I’ll break down the key […]

As legal marketers, it’s easy to fall into the trap of repeating the same types of content over and over. If you feel like you’ve done it all and are looking for something fresh, it’s time to explore some uncommon yet highly effective digital content formats. In this blog post, I will explore 10 innovative […]

In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in a comprehensive digital strategy. Today, we know that social media is key to driving more […]

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.”  Many […]

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs of ad fatigue, a common problem that affects many digital campaigns, including those in the legal space. […]

As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube, legal marketers have a significant opportunity to leverage this shift in search behavior. In this blog, I will break down how […]

Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms create more unique, authoritative content that ranks higher in search results. But what exactly is information gain, and how can law firms optimize […]

As the name implies, evergreen content is search-optimized content that is continually relevant and stays “fresh” for your law firm’s readers over a long period of time. Unfortunately, creating quality evergreen content is easier said than done. Even a law firm’s most authoritative evergreen content can begin to show age over time. That being said, […]

Legal marketers are usually called upon to handle various different tasks and initiatives. Some of those tasks are focused on raising a firm’s brand awareness and enhancing the thought leadership position of the firm’s lawyers. Other tasks are focused on supporting business development and generating leads in order to acquire new clients. Lead generation for […]