SEO Training for Marketing Professionals

Content marketing for lawyers

A thoughtful approach to Search Engine Optimization (SEO) is essential to ensuring your firm’s target audience finds its website when they’re researching the legal services it offers.

However, effective SEO is as much an art as a science, so it’s not a strategy anyone should expect to pick up quickly. And with the world of SEO in a constant state of flux, few digital marketing professionals have the time or resources to stay up-to-date on the latest tools and tactics that will help ensure search engine success.

Law Firm's Website Loses Rankings

We’ll Help You Unlock the Power of SEO

If you want to wield SEO effectively but aren’t sure where to start, we’re happy to provide training packages to help you and your team master the basic principles of SEO, learn to leverage modern SEO tactics, and offer insider tips on SEO best practices.

Ready to learn more? Connect with Good2bsocial today.

Effective SEO Strategy

What We’ll Teach You

Our years of experience successfully leveraging SEO for our clients has allowed Good2bsocial to create training models that are as captivating as they are easy to understand, so you and your team will feel prepared to optimize content right away.


SEO Fundamentals (Level(s): Beginner to Intermediate): This program covers all of the SEO fundamentals necessary to improve rankings in search, including technical SEO, on-page SEO, off-page SEO, local SEO, semantic SEO, keyword research, backlink creation, and more.


Writing for SEO (Level(s) Beginner to Advanced): This session will walk you through the ins and outs of writing engaging content that ranks well in search engines. During this workshop, professionals will learn the following:

  • How to write compelling web content that attracts both search engines and users
  • How to craft compelling and high-ranking snippets
  • The key components of a “perfectly optimized page”
  • Where to place keywords on a web page
  • How to use tools to perform keyword research
  • Backend tactics like metadata, effective linking, and taxonomy

We’re happy to meet you where you’re at.

Our SEO training packages are easily customizable for current skill levels and needs and deliverable in the format that works best for you and your team.

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