While we aren’t yet halfway through 2019, it has been an exciting year so far for the Legal Marketing 2.0 Podcast. From predicting digital marketing trends, to hosting industry leaders, we have shared business advice, personal stories, and best practices on topics relevant to law firms and legal marketers.
Here are the top 5 most downloaded Legal Marketing 2.0 episodes of 2019 thus far.
At the start of 2019, we predicted the trends digital marketing law firms would adopt throughout the year. Many of these predictions, such as the rise of digital analytics and video marketing, proved true, and we have continued to stay on top of their development.
We gained insight from a personal brand and career consulting expert, Alyssa Gelbard, founder and president of Point Road Group. She offered her thoughts on why personal branding is essential for lawyers and tips for how lawyers can differentiate themselves from competitors in order to increase visibility.
Deborah Farone Discusses Her New Book, Best Practices in Law Firm Business Development and Marketing
It was a privilege to have the former CMO of two prestigious law firms on our show speak about her journey to becoming an author. Her insights are truly inspiring for any professional, not just lawyers, looking to grow his or her business or start a new career path.
Leslie Gross, the Director of Communications at Saul Ewing responsible for marketing during the firm’s merger with Arnstein & Lehr, gave us first-hand insight into marketing challenges and solutions during a law firm merger. She offered tips and advice, emphasizing the importance of getting involved in a merger early in the game.
In this recent podcast, the leader of ALM’s legal newsroom discussed how legal marketers can create and maintain relationships with journalists and how law firms can get media exposure. Having been with the ALM for 26 years, Hank is a valuable knowledge source when it comes to how lawyers should adapt to changes in the legal landscape.
We’d like to thank our wonderful guests and our loyal listeners for their continued support of our show. We can’t wait to see what else 2019 has in store, so stay tuned!