Category: Measurement and Analytics

Ranking on the first page of Google is crucial for driving traffic to your law firm’s website, but getting there is only half the battle. If searchers aren’t clicking your link, even a high ranking won’t bring clients through the door. This is where Organic Click-Through Rate (CTR) comes into play. Your organic CTR is […]

Chances are, you already know that blogging is a crucial component of your law firm’s digital marketing strategy. A well-developed blog can increase web traffic, bring in new leads, and nurture relationships with your target audience. Unfortunately, it’s not always easy to know if those things are actually being accomplished. How do you know if […]

As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery…there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can help with that.  Learn about how marketing automation can help law firms to engage with […]

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to navigate GA4 and interpret its data is key to leveraging it effectively for your law firm. In this blog, we will help you get […]

Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to optimize your digital strategy, improve client acquisition, and ultimately grow your practice. Why Analytics Matter in the Legal Industry […]

You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results, including return on investment (ROI), to determine whether the campaign was a success. Information related to ROI can also help you figure out whether you should continue running the campaign as-is […]

As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked to understand your law firm’s marketing performance. The key to using data to make better decisions is pulling the correct data and seeing each metric […]

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in order to improve your lawyer web marketing efforts, it’s important to understand how people behave once they arrive at your pages. The best […]

Any form of analytics can help your law firm’s strategy. Most social media platforms offer some level of analytics, and Twitter’s is particularly powerful. Many people don’t take advantage of them because they simply aren’t aware of their capabilities. Here’s how you can go beyond the basics of your law firm’s Twitter analytics.  Why Should […]

A client’s relationship with your firm is more complex and multilayered than ever. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly campaigns such as email or paid promotions, and more. There’s no doubt that integrated marketing is more effective than traditional methods […]

Appearance remains a common thread of acceptance in too many facets of life. It’s cliché and sad but true. Unless you’re a Kardashian, how you look on the internet is a daily make-or-break decision. While many tools exist to influence marketing choices for your law firm and its website, another one to consider is the […]

The most critical part of advertising is getting the right message to the right people at the right time. To help with that, Google introduced video ads as a new way to reach users. Unfortunately, many have found that Google’s Ads Manager isn’t always effective at providing in-depth insights on a campaign type like video. […]