by Kevin Vermeulen | Aug 22, 2019 | Measurement and Analytics
In order to properly evaluate the performance of your online marketing efforts, it is important to ensure that you are measuring the right analytics. These analytics will help you pinpoint problems so you can come up with solutions tailored specifically to meet an...
by Paola Henriquez | Aug 12, 2019 | Measurement and Analytics
What is Google Tag Manager? Google Tag Manager, or GTM, delivers simple, reliable, easily integrated tag management solutions. To simply put it, Google Tag Manager creates tags to send user interaction data to Google Analytics. This saves you time and creates complex...
by Paola Henriquez | Aug 8, 2019 | Measurement and Analytics
There’s no doubt that marketing automation is beginning to make inroads on the legal industry. One of the best reasons to use marketing automation tools is to be able to clearly evaluate your law firm’s digital marketing analytics. However, marketing analytics can be...
by Guy Alvarez | Jun 10, 2019 | Measurement and Analytics
If your firm’s most recent LinkedIn post earned a seemingly impressive 100 likes, 10 comments and more than a dozen shares — so what? Like any aspect of a robust marketing and business development program, raw data in the absence of context is meaningless. Developing...
by Good2bSocial | Apr 11, 2019 | Measurement and Analytics
UTM tracking is an incredibly useful tool when it comes to tracking the traffic to your law firm’s website. With UTM tracking, you can easily get the relevant tracking information from multiple sources. There are even free tools to display the information, such as the...
by Guy Alvarez | Mar 13, 2019 | Measurement and Analytics
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results of the campaign, including return on investment (ROI), to determine whether the campaign was a success. Information related to ROI...
