by Kevin Vermeulen | Jun 30, 2022 | Measurement and Analytics
The most critical part of advertising is getting the right message to the right people at the right time. To help with that, Google introduced video ads as a new way to reach users. Unfortunately, many have found that Google’s Ads Manager isn’t always effective...
by Guy Alvarez | Mar 21, 2022 | Measurement and Analytics
Extrapolating data about your law firm’s marketing campaigns is very easy; however, interpreting what you learn may leave some feeling lost in a sea of acronyms, numbers, and industry jargon. Most people would see 500 likes on a Facebook post and call it a smashing...
by Vondrae McCoy | Jul 7, 2021 | Content Marketing, Measurement and Analytics
Producing great content is an important part of meeting many of your legal marketing goals. Building a loyal and engaged audience can help you to support more people, gain leads, and carve out a brand for your firm. Content comes in many shapes and forms, so it’s...
by Vondrae McCoy | Jun 30, 2021 | Measurement and Analytics
The advertising industry largely relies on third-party consumer data. Obtaining information about prospective clients from third-party providers allows law firms to reach beyond their existing audiences and grow. Expanded insights about audience preferences and...
by Noreen Fishman | Jun 8, 2021 | Measurement and Analytics
If your law firm is spending money on digital marketing, it’s worth knowing how those activities are performing. In order to do so, you must employ one or more digital marketing analytics tools. However, we know that there are many different marketing analytics tools...
by Vondrae McCoy | May 7, 2021 | Content Marketing, Measurement and Analytics
Chances are, you already know that blogging is a crucial component of your law firm’s digital marketing strategy. A well-developed blog can increase web traffic, bring in new leads, and nurture relationships with your target audience. The problem is, it’s not always...
