by Talia Schwartz | Nov 24, 2020 | Measurement and Analytics
Law firm blogging without measuring results is a waste of time. But when it comes to your blog, there are a whole range of metrics you can consider. In fact, the number of blogging metrics you can get is so overwhelming that tracking them all wouldn’t leave much time...
by Vondrae McCoy | Nov 9, 2020 | Measurement and Analytics
Google Analytics is the most used website analytics tool in the world. Law firm marketers use Google Analytics to read and analyze website data and learn in-depth details about their website visitors. Google recently announced a new version of analytics – Google...
by Noreen Fishman | Sep 4, 2020 | Measurement and Analytics
Do you know how to measure your law firm’s social media efforts? How to find and analyze social data that will enable you to make smarter business decisions? Having a social media analytics strategy and consistent reporting schedule will enable you to identify trends...
by Talia Schwartz | Jul 20, 2020 | Measurement and Analytics
Google Analytics is an essential web analytics component for every legal marketer’s toolbox. Through the use of Google Analytics, legal marketers can uncover a tremendous amount of data about their law firm’s website that can be used to enhance marketing and business...
by Gabrielle Meyers | Jun 26, 2020 | Measurement and Analytics
Google Analytics is one most popular digital analytics software that more and more law firms are utilizing to accurately analyze in-depth details about the visitors on their website. Most law firms are aware and/or have had a brief encounter with Google Analytics, but...
by Noreen Fishman | Jun 23, 2020 | Measurement and Analytics
Digital marketing offers several benefits – but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so?...
