by Vondrae McCoy | Jul 7, 2021 | Content Marketing, Measurement and Analytics
Producing great content is an important part of meeting many of your legal marketing goals. Building a loyal and engaged audience can help you to support more people, gain leads, and carve out a brand for your firm. Content comes in many shapes and forms, so it’s...
by Vondrae McCoy | Jun 30, 2021 | Measurement and Analytics
The advertising industry largely relies on third-party consumer data. Obtaining information about prospective clients from third-party providers allows law firms to reach beyond their existing audiences and grow. Expanded insights about audience preferences and...
by Noreen Fishman | Jun 8, 2021 | Measurement and Analytics
If your law firm is spending money on digital marketing, it’s worth knowing how those activities are performing. In order to do so, you must employ one or more digital marketing analytics tools. However, we know that there are many different marketing analytics tools...
by Vondrae McCoy | May 7, 2021 | Content Marketing, Measurement and Analytics
Chances are, you already know that blogging is a crucial component of your law firm’s digital marketing strategy. A well-developed blog can increase web traffic, bring in new leads, and nurture relationships with your target audience. The problem is, it’s not always...
by Vondrae McCoy | Apr 26, 2021 | Measurement and Analytics
A client’s relationship with your firm is more complex and multilayered than ever before. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly campaigns such as email or paid...
by Vondrae McCoy | Apr 9, 2021 | Measurement and Analytics
As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked in order to understand your law firm’s marketing performance. They key to using data to make better decisions...
