by Guy Alvarez | Jun 10, 2019 | Measurement and Analytics
If your firm’s most recent LinkedIn post earned a seemingly impressive 100 likes, 10 comments and more than a dozen shares — so what? Like any aspect of a robust marketing and business development program, raw data in the absence of context is meaningless. Developing...
by Kayla Johnson | Apr 11, 2019 | Measurement and Analytics
UTM tracking is an incredibly useful tool when it comes to tracking the traffic to your law firm’s website. With UTM tracking, you can easily get the relevant tracking information from multiple sources. There are even free tools to display the information, such as the...
by Guy Alvarez | Mar 13, 2019 | Measurement and Analytics
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results of the campaign, including return on investment (ROI), to determine whether the campaign was a success. Information related to ROI...
by Kayla Johnson | Dec 27, 2018 | Measurement and Analytics
In September, we partnered with Legal Marketing Association to conduct a survey of several law firms on their digital marketing efforts. We were able to share a wealth of valuable data about what firms are doing, how they’re measuring, and where they can improve when...
by Guy Alvarez | Oct 19, 2018 | Measurement and Analytics
Google has many marketing resources to offer law firms, such as AdWords and the new Google Marketing Platform. The company launched the new platform in late June, combining the services that you used to access separately via Google Analytics 360 Suite and DoubleClick...
by Guy Alvarez | Jun 14, 2018 | Measurement and Analytics
So, you’ve stumbled upon Google Analytics and have decided to use it to find out how well your website is doing. For casual users, it might be just a fun look at all the data Google collects. But for law firms that need it to measure site performance and gauge viewer...
