by Guy Alvarez | Jan 2, 2023 | Measurement and Analytics
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results, including return on investment (ROI), to determine whether the campaign was a success. Information related to ROI can also help you...
by Noreen Fishman | Sep 21, 2022 | Measurement and Analytics
WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in order to improve your lawyer web marketing efforts, it’s important...
by Noreen Fishman | Sep 9, 2022 | Measurement and Analytics, Social Media
Any form of analytics can help your law firm’s strategy. Most social media platforms offer some level of analytics, and Twitter’s is particularly powerful. Many people don’t take advantage of them because they simply aren’t aware of their capabilities. Here’s how you...
by Vondrae McCoy | Jul 7, 2022 | Measurement and Analytics
A client’s relationship with your firm is more complex and multilayered than ever. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly campaigns such as email or paid promotions,...
by Guy Alvarez | Jul 5, 2022 | Measurement and Analytics
Appearance remains a common thread of acceptance in too many facets of life. It’s cliché and sad but true. Unless you’re a Kardashian, how you look on the internet is a daily make-or-break decision. While many tools exist to influence marketing choices for your law...
by Kevin Vermeulen | Jun 30, 2022 | Measurement and Analytics
The most critical part of advertising is getting the right message to the right people at the right time. To help with that, Google introduced video ads as a new way to reach users. Unfortunately, many have found that Google’s Ads Manager isn’t always effective...
