Category: Measurement and Analytics

Digital marketing offers several benefits – but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so? A/B Testing. In this blog, I will break down what A/B testing […]

Google Analytics is one of the most popular digital analytics software that law firms are utilizing to accurately analyze in-depth details about the visitors on their website. Most law firms are aware and/or have had a brief encounter with Google Analytics, but that does not necessarily mean that they are using it to its fullest […]

If you want to know what impact your law firm’s website and marketing efforts have had, you should be familiar with Google Analytics. Google Analytics allows you to track and analyze every last detail of your law firm’s website and traffic. In fact, Google Analytics gives you so many options, and so much detail. In […]

  Google Analytics is an essential web analytics component for every legal marketer’s toolbox. Through Google Analytics, legal marketers can uncover a tremendous amount of data about their law firm’s website that can be used to enhance marketing and business development strategies. But Google Analytics surfaces so much data, it’s hard to know where to […]

  Law firm marketers know that data-driven marketing is the most effective type, but it’s not always easy to tie data into content. Content marketing is more of a creative endeavor – but that doesn’t mean you can’t use the statistics and facts you have access to to improve your content strategy. When you let […]

In 2024, numerous law firms observed a marked decline in web traffic originating from search engines. At the same time, the AI industry’s rapid growth has coincided with a spike in web traffic originating from AI sources.  Good2bSocial has been carefully analyzing data from numerous law firms across the nation to gain insights into how […]

If you manage your law firm’s website or digital marketing, you may have noticed something unusual with your analytics data recently. On November 13, 2024, Google Analytics 4 (GA4) users around the world had reported significant discrepancies, with website traffic numbers being underreported by as much as 50%. This issue caused confusion and frustration for […]

When it comes to measuring SEO success, SEO KPIs (Key Performance Indicators) are essential. Think of them as directional markers that guide us in understanding how our SEO efforts are performing and where we should go next. You might be asking yourself, “Which metrics actually matter?” And that’s a fair question. In this blog post, […]

Video has become an essential element of today’s marketing mix. YouTube is the premier channel for hosting and promoting video content, and it’s actually the second most visited website in the world (after Google). Are you doing the right things to reach your audience on YouTube? How do you know? Follow this guide on analyzing […]

For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, Google’s latest analytics platform, offers insights far beyond simple page views, giving you a robust toolkit to track user interactions, evaluate content effectiveness, and ultimately fine-tune digital strategy. In this blog, I will walk through the […]

Ranking on the first page of Google is crucial for driving traffic to your law firm’s website, but getting there is only half the battle. If searchers aren’t clicking your link, even a high ranking won’t bring clients through the door. This is where Organic Click-Through Rate (CTR) comes into play. Your organic CTR is […]

Chances are, you already know that blogging is a crucial component of your law firm’s digital marketing strategy. A well-developed blog can increase web traffic, bring in new leads, and nurture relationships with your target audience. Unfortunately, it’s not always easy to know if those things are actually being accomplished. How do you know if […]