by Noreen Fishman | Jun 8, 2021 | Measurement and Analytics
If your law firm is spending money on digital marketing, it’s worth knowing how those activities are performing. In order to do so, you must employ one or more digital marketing analytics tools. However, we know that there are many different marketing analytics tools...
by Vondrae McCoy | May 7, 2021 | Content Marketing, Measurement and Analytics
Chances are, you already know that blogging is a crucial component of your law firm’s digital marketing strategy. A well-developed blog can increase web traffic, bring in new leads, and nurture relationships with your target audience. The problem is, it’s not always...
by Vondrae McCoy | Apr 26, 2021 | Measurement and Analytics
A client’s relationship with your firm is more complex and multilayered than ever before. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly campaigns such as email or paid...
by Vondrae McCoy | Apr 9, 2021 | Measurement and Analytics
As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked in order to understand your law firm’s marketing performance. They key to using data to make better decisions...
by Guy Alvarez | Mar 19, 2021 | Measurement and Analytics
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be...
by Vondrae McCoy | Mar 8, 2021 | Measurement and Analytics, Social Media
Everyone knows that the best decisions are made based on data. It’s important to have reporting available so that you can know what’s working and what’s not as far as social media strategy. Furthermore, in-depth data can help prove your team’s worth and value to...
