Category: Digital Marketing

​If your firm sends client newsletters, legal updates, or business development emails to recipients in France or Italy, new privacy rules demand your attention. Tracking pixels, tiny invisible images embedded in emails that help marketing platforms measure opens and engagement, are now treated as regulated tracking technologies in two of Europe’s largest markets. If you’re […]

​Cookies are a fundamental component of modern law firm websites. By helping websites recognize visitors and understand how they interact with content, cookies can support improvements to the user experience, inform content strategy, and enable more personalized advertising. But as data privacy laws continue to evolve, cookie consent and transparency have become more important than […]

Every few months, legal marketing gets a new silver bullet. A few years ago, it was SEO. Then it was Google Ads. Then social media became the answer. Today it's AI optimization, ChatGPT citations, Google AI Overviews, Reddit, and whatever platform everyone will be talking about six months from now. The funny thing is that […]

​Every leader knows what it feels like to stand on solid, familiar ground. The strategies are proven, the results are consistent, and the business model works! But familiar has a way of creating comfort even when shifts are taking place. Right now, there is a current underneath that ground that’s moving faster than most leaders […]

​Your firm is on LinkedIn. You’re posting updates, sharing content, maybe running the occasional LinkedIn ad. But are you actually getting results, or just going through the motions? With well over a billion members on the platform and more and more law firms competing for the same audience, understanding the difference between simply maintaining a […]

​At Good2bSocial, we believe great marketing starts with a great team. We recently put that belief into practice in a way we never have before: gathering together in Tulsa, Oklahoma, for a national meeting focused on a single theme: Transforming to Lead. It’s one thing to say your team is your competitive advantage. It’s another […]

​With the rapid rise of artificial intelligence and answer engines, many legal marketers find themselves questioning their current strategies. You might wonder whether traditional articles and blogs still matter when tools like ChatGPT and Google’s Gemini offer users direct answers. The search landscape is actively shifting from a traditional list of blue links to Large […]

​If you’ve wondered why your law firm isn’t getting the same traction from its SEO strategy, you’re not alone. The rise of AI-powered answer engines has fundamentally changed how users discover information, forcing marketers to rethink their entire approach to digital visibility. Large Language Models (LLMs) like ChatGPT, Perplexity, and Google AI Mode are now […]

LinkedIn has become the default platform for law firm marketing; a place to build reputation, attract lateral talent, and stay top-of-mind with clients and referral sources. But in our experience, too many firms post without any clear sense of how they’re actually performing. Are your engagement numbers strong or mediocre? Is your follower growth keeping […]

​Your law firm’s Customer Relationship Management (CRM) system either works for you or against you. There’s rarely a middle ground. When your data is accurate, current, and well-organized, it becomes a powerful engine for business development, helping you identify opportunities, deepen client relationships, and drive measurable growth. When it isn’t, it quietly erodes your marketing […]

As a legal marketer, you operate under constant pressure to prove ROI. If your firm invests in LinkedIn advertising, that means understanding what “good” performance actually looks like. Generic benchmarks won’t cut it. The legal industry has its own dynamics, audience behaviors, and cost structures that shape what success really means on LinkedIn. In Part […]

​A law firm’s website is more than a digital business card. It is your firm’s most visible brand asset, your primary intake channel, your credibility engine. And increasingly, it plays a critical role in how Google’s AI Overviews and other AI-powered answer systems evaluate authority and deliver your expertise to potential clients seeking the legal […]