by Noreen Fishman | Jun 2, 2023 | Digital Marketing, Uncategorized
If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ability to access the Google Analytics 4 (GA4) audience builder...
by Kevin Vermeulen | May 30, 2023 | Content Marketing, Digital Marketing, Social Media
8 Website Design Mistakes Law Firms Should Avoid in 2023 Your website’s design is more important than you think. Research shows that up to 75% of your website’s credibility is attributed to its design. Simply put, if viewers come across design mistakes, they’ll...
by Guy Alvarez | May 26, 2023 | Digital Marketing, HubSpot
If you’ve ever downloaded premium content or registered for an event, chances are you’ve visited a landing page. Hopefully, the page piqued your interest and enticed you to take action. If so, you understand the importance of creating compelling landing pages. In this...
by Kevin Vermeulen | May 18, 2023 | Digital Marketing, Social Media
Facebook Advertising for Lawyers Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its millions of users, the social...
by Noreen Fishman | May 12, 2023 | Digital Marketing
Most people know that Google Analytics is a powerful tool. But unfortunately many don’t take advantage of the robust reporting Google Analytics offers because they don’t know where to start. To help you feel more comfortable with all things Google Analytics, we’re...
by Kevin Vermeulen | May 8, 2023 | Digital Marketing, HubSpot
We all know that it’s difficult to improve what you can’t measure. Every marketer wants to create better touchpoints with potential clients and nurture engagement, but that is tricky if you don’t have a thorough understanding of a particular contact’s journey with...
