by Natalie Moe | Dec 1, 2021 | Digital Marketing
A website is a crucial tool for any law firm. In today’s digital landscape, 86% of consumers say they rely on the internet to find local businesses. However, it’s important to note that having just any website isn’t necessarily better than having no website. Many...
by Natalie Moe | Nov 16, 2021 | Digital Marketing, Legal Marketing
On November 15th, we published the results of The Good2bSocial 2021 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and...
by Natalie Moe | Nov 12, 2021 | Digital Marketing
Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and approachable can attract more clients and secure more engagements. Remember that prospects considering a lawyer need a guide to help them...
by Natalie Moe | Nov 2, 2021 | Digital Marketing
Video continues to increase in importance every day. In fact, studies done by Animoto reported that 93% of brands have gotten a new customer due to videos on social media, and including the word “video” in email subject lines can increase open rates by...
by Natalie Moe | Oct 19, 2021 | Digital Marketing
If email is an important part of your marketing mix – and it is, for most law firms – then you need to be concerned about spam traps. Many legal marketers understand that a spam trap might be out there and that it can hurt their efforts, but they don’t...
by Guy Alvarez | Oct 4, 2021 | Digital Marketing
Does your actual law firm target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after...
