Category: Digital Marketing

In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into leads, not because of poor aesthetics, but because of a missing ingredient: strategy. A high-converting website doesn’t happen by accident. It’s the […]

LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on LinkedIn offers a huge opportunity to engage decision-makers and potential clients, build credibility in their areas of practice, and drive growth in […]

Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the security of LSA accounts and foster greater trust in the platform. If your practice relies on Google LSAs to power its digital marketing strategy, […]

Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several innovative strategies to not only capture but also to nurture high-value leads. Law firms, legal marketers, and lawyers who embrace these AI solutions are setting […]

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major platform leverages a different formula, and understanding how they work can be helpful in getting more of […]

Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract local clients. Ready to elevate your local marketing strategy? In this blog, I’ll explore how LSAs on Google […]

Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic results account for nearly 67% of all the clicks. With so much traffic at stake, it’s easy […]

Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging especially when time and resources are limited. That’s where generative AI comes in. When used wisely, generative AI can streamline content […]

If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest using AI tools to write web content, most experts recommend against it. In this […]

In today’s digital-first world, your law firm’s online visibility extends far beyond your website. Social media has become a crucial component of a strong marketing strategy, including growing a loyal, engaged audience. Whether you’re looking to attract new clients, build thought leadership, or humanize your firm’s brand, follow my 15 proven tips to help you […]

One powerful way for law firms to establish thought leadership is through video blogs, often referred to as vlogs. These videos not only showcase your expertise, but also help you connect with a broader audience. In this blog post, we’ll explore the importance of video blogs for lawyers, the various types of thought leadership videos, […]

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old ideas that still seem to work, but could actually hinder results. One of the key marketing metrics that every law firm […]