Category: Digital Marketing

​Your firm is on LinkedIn. You're posting updates, sharing content, maybe running the occasional LinkedIn ad. But are you actually getting results, or just going through the motions? With well over a billion members on the platform and more and more law firms competing for the same audience, understanding the difference between simply maintaining a […]

​At Good2bSocial, we believe great marketing starts with a great team. We recently put that belief into practice in a way we never have before: gathering together in Tulsa, Oklahoma, for a national meeting focused on a single theme: Transforming to Lead. It's one thing to say your team is your competitive advantage. It's another […]

​With the rapid rise of artificial intelligence and answer engines, many legal marketers find themselves questioning their current strategies. You might wonder whether traditional articles and blogs still matter when tools like ChatGPT and Google’s Gemini offer users direct answers. The search landscape is actively shifting from a traditional list of blue links to Large […]

​If you’ve wondered why your law firm isn’t getting the same traction from its SEO strategy, you’re not alone. The rise of AI-powered answer engines has fundamentally changed how users discover information, forcing marketers to rethink their entire approach to digital visibility. Large Language Models (LLMs) like ChatGPT, Perplexity, and Google AI Mode are now […]

LinkedIn has become the default platform for law firm marketing; a place to build reputation, attract lateral talent, and stay top-of-mind with clients and referral sources. But in our experience, too many firms post without any clear sense of how they’re actually performing. Are your engagement numbers strong or mediocre? Is your follower growth keeping […]

​Your law firm’s Customer Relationship Management (CRM) system either works for you or against you. There’s rarely a middle ground. When your data is accurate, current, and well-organized, it becomes a powerful engine for business development, helping you identify opportunities, deepen client relationships, and drive measurable growth. When it isn’t, it quietly erodes your marketing […]

As a legal marketer, you operate under constant pressure to prove ROI. If your firm invests in LinkedIn advertising, that means understanding what “good” performance actually looks like. Generic benchmarks won’t cut it. The legal industry has its own dynamics, audience behaviors, and cost structures that shape what success really means on LinkedIn. In Part […]

​A law firm’s website is more than a digital business card. It is your firm’s most visible brand asset, your primary intake channel, your credibility engine. And increasingly, it plays a critical role in how Google’s AI Overviews and other AI-powered answer systems evaluate authority and deliver your expertise to potential clients seeking the legal […]

We’ve worked with many law firms whose websites looked perfectly fine on the surface. But on closer inspection, they were outdated, difficult to manage, and no longer aligned with the way clients connect with legal expertise today. A well-designed website is central to the success of your firm’s marketing efforts. As technology and user behavior […]

​Your law firm’s website is often the first impression a potential client has of your practice, and most visitors make a judgment within seconds of landing on your page. They expect a site that looks modern, is easy to navigate, and clearly communicates what your firm offers. If the experience feels outdated or confusing, many […]

​You’ve crafted the perfect digital ad. The targeting is precise, the creative pops, and the copy speaks directly to what your potential clients are looking for. But the moment they click through, they’re dropped onto a cluttered homepage that has nothing to do with the message that grabbed their attention in the first place. What […]

​Has ChatGPT changed the way you work? In the few short years since its 2022 debut, ChatGPT and similar AI-powered tools have become integral to our daily lives, helping us save time and effort across a wide range of tasks. But should content creation be one of them? While many organizations are leveraging tools like […]