by Guy Alvarez | Jan 20, 2023 | Digital Marketing
Video has never been more important and thought leadership is essential for law firms. Combining the two into a video blog (vlog) is an ideal way to generate new content while sharing subject matter expertise. That sounds like a no-brainer, right? Many attorneys...
by Noreen Fishman | Jan 13, 2023 | Digital Marketing
In the legal industry, podcasts have been all the rage for a few years now. They’re a great way for firms to connect with their audience and build relationships with those who want to consume information in a more easily digestible way. However, with such a saturated...
by Guy Alvarez | Jan 9, 2023 | Digital Marketing
Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads...
by Kevin Vermeulen | Jan 4, 2023 | Digital Marketing
The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly targeted, and even helpful. The landscape is constantly changing,...
by Good2bSocial | Dec 14, 2022 | Digital Marketing
Chances are, as a law firm marketer, events are part of your marketing mix. Whether entertaining clients at a golf event, displaying your attorney’s knowledge at a conference, networking, or getting your brand out there is important as a legal marketer. Do you...
by Kevin Vermeulen | Dec 6, 2022 | Digital Marketing
In 2017, mobile web traffic surpassed desktop web traffic for the very first time. Since then, that trajectory has continued and there is no going back. We are living in a mobile world where mobile device usage has skyrocketed. How does the rising importance of mobile...
