by Noreen Fishman | May 5, 2021 | Digital Marketing
With clients getting savvier in their decision making and more “noise” across the marketing landscape, it’s getting harder and harder for law firms to stand out amongst the competition. That’s why, along with effective marketing and thoughtful pricing structures,...
by Vondrae McCoy | Apr 30, 2021 | Digital Marketing
Programmatic advertising is a specialized type of data-driven advertising that uses computers and algorithms to assist legal marketers in reaching their target audiences in real-time. Programmatic is not the future of advertising; it’s already here. In fact, by the...
by Kevin Vermeulen | Apr 27, 2021 | Digital Marketing
Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with prospects and clients across various channels....
by Talia Schwartz | Apr 22, 2021 | Digital Marketing
An account-based marketing strategy that doesn’t properly use data is like a long road-trip with no GPS system (or map). Even with crystal-clear goals, you’re not likely to achieve your objectives without data driving your account selection and content creation along...
by Guy Alvarez | Apr 12, 2021 | Digital Marketing
You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you define your goals, you can develop a strategic...
by Kevin Vermeulen | Apr 1, 2021 | Digital Marketing
Account-based marketing (ABM) is part of a modern approach to B2B law firm marketing. We’ve seen law firms experience very real results from account-based marketing, as opposed to traditional, less targeted marketing efforts. On the other hand, proper ABM engages...
