by Kevin Vermeulen | Oct 11, 2019 | Digital Marketing
Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients...
by Noreen Fishman | Oct 7, 2019 | Digital Marketing
Legal marketers need to take advantage of all the tools available at their disposal, including the seemingly endless tools from Google. If you do not already use Google Search Console to report on your marketing campaigns, you are missing out. Best of all, this is one...
by Kevin Vermeulen | Oct 4, 2019 | Digital Marketing
In today’s technology-driven global economy, it is essential that your law firm’s website has a professional appearance and provides valuable client-centric information to your target audience. To stay competitive in the modern marketplace, your law firm...
by Talia Schwartz | Sep 26, 2019 | Digital Marketing
Law firm Google ads are an expensive, yet highly effective ad type for lead generation and client acquisition. As Google is constantly making changes to its software and updates to its algorithm, the world of pay-per-click ads is becoming increasingly sophisticated....
by Kevin Vermeulen | Sep 16, 2019 | Digital Marketing
Today’s online landscape presents more opportunities than ever for savvy legal marketers. However, that doesn’t mean there’s not a science to making smart digital moves to earn more clients. With search engine results pages (SERP’s) getting more complex and...
by Kevin Vermeulen | Sep 6, 2019 | Digital Marketing
Want to generate more leads from your law firm’s website? Here are four tips that will help you do that. Attorneys and law firms spend countless dollars on building and refining their website. A common myth that many legal professionals may have is that once...
