by Daniel Lopez | Dec 5, 2023 | Digital Marketing, Legal Marketing
Legal marketers are under constant pressure to do more with less, generate a strong ROI, and prove their value. LinkedIn has emerged as a proven platform that works for law firms and other legal entities. If you’re trying to get a feel for the deeper impact of your...
by Guy Alvarez | Nov 28, 2023 | Digital Marketing, Legal Marketing, Marketing Technology
Agile budgeting is more than just a buzzword. While the practice is becoming more popular across a wide range of industries, it’s important to understand what it could mean for your law firm. Here’s what legal marketers need to know about agile marketing. What is...
by Noreen Fishman | Nov 20, 2023 | Digital Marketing, Social Media
Social content is essential in today’s digital landscape. Social media is actually today’s word-of-mouth for law firms. Properly planning and organizing your social media calendar is easier said than done, though. That’s why a social media calendar can be a lifesaver....
by Kevin Vermeulen | Nov 14, 2023 | Digital Marketing, HubSpot, Social Media
Two of the biggest heavy hitters in digital marketing recently announced a unique integration that can make a huge impact on B2B lead generation. Amidst rising customer acquisition numbers, the partnership between TikTok and HubSpot will help firms capture more leads...
by Vondrae McCoy | Nov 13, 2023 | Content Marketing, Digital Marketing
If you pay much attention to the digital space, then you know AI is here to stay. More than a passing fad, AI tools are proving to be market disruptors that we should all plan to use in the coming years. According to a recent study by PwC, artificial intelligence has...
by Noreen Fishman | Nov 10, 2023 | Digital Marketing
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not...
