by Talia Schwartz | Dec 9, 2019 | Digital Marketing
Online marketing presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The growing importance of online marketing is evident as we’ve...
by Talia Schwartz | Nov 27, 2019 | Digital Marketing
In today’s technology driven world, digital marketing drives a significantly higher return on investment (ROI) for law firms compared with traditional marketing. If you do not have a comprehensive digital marketing strategy in place, your firm runs the risk of missing...
by Talia Schwartz | Nov 13, 2019 | Digital Marketing
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not...
by Talia Schwartz | Oct 31, 2019 | Digital Marketing
To achieve growth, it’s important that you have the right forces working together at the right time. Those forces include people, processes, and tools. This blog post will help with the tools component – keep reading to learn what we consider to be 10 essential...
by Kevin Vermeulen | Oct 30, 2019 | Digital Marketing, Search Engine Marketing, SEO
All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm’s services is coveted...
by Kevin Vermeulen | Oct 11, 2019 | Digital Marketing
Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients...
