by Talia Schwartz | Mar 25, 2020 | Digital Marketing
Business today is operating very differently than it was even one month ago. Many industries are being forced to work in ways that are totally new to them. Given the current situation of the coronavirus pandemic, the need to utilize remote working tools like video...
by Vondrae McCoy | Mar 24, 2020 | Digital Marketing
In light of recent world events, working remotely has become the new norm for law firms across the globe. As a result, regularly scheduled meetings are now happening remotely, which isn’t always easy, especially if it’s the first time you’re running one. To help...
by Vondrae McCoy | Mar 9, 2020 | Digital Marketing
Programmatic advertising is a specialized type of data-driven advertising that uses computers and algorithms to assist legal marketers in reaching their target audiences in real-time. Programmatic is not the future of advertising; it’s already here. In fact, it is...
by Guy Alvarez | Mar 6, 2020 | Digital Marketing
Recently, Google announced their plan to make a change in the type of advertisements users can see when they are browsing the web. The plan is to block all third-party cookies on the Google Chrome browser (a similar plan has already been adopted by Safari and...
by Kevin Vermeulen | Feb 25, 2020 | Digital Marketing
The beauty of digital marketing today is that there is so much information available. Legal marketers have the ability to make data-driven decisions more than ever before. In fact, there are specific marketing platforms that rely on the wealth of information available...
by Kevin Vermeulen | Jan 27, 2020 | Digital Marketing
You can find absolutely everything online these days. Your firm shouldn’t be an exception. In an environment where clients are constantly on their devices and the internet is the first place they turn to for information, a digital marketing strategy is an essential...
