by Kevin Vermeulen | May 23, 2022 | Digital Marketing
The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what legal marketers need to know about the topic of...
by Guy Alvarez | May 13, 2022 | Digital Marketing
Pay-per-click (PPC) advertising is a powerful tool for firms looking to grow their reach and drive traffic. However, many of our clients tell us that they find PPC to be overwhelming. There is such a range of factors to think about, platforms to use, and data to...
by Guy Alvarez | May 11, 2022 | Digital Marketing
A decade ago, the concept of “connected TV” meant ensuring your plasma screen was plugged into a power outlet. Today, “connected TV” has taken on a whole new meaning and revolutionized the way advertisers reach new clients. Streaming content providers like Hulu,...
by Noreen Fishman | May 10, 2022 | Digital Marketing
In a highly competitive environment, it’s essential that your landing pages do their job. How can you make sure your landing pages are doing more to draw in potential clients than your competitors? Start by checking them out! A robust competitor analysis can help you...
by Kevin Vermeulen | May 9, 2022 | Digital Marketing
A compelling podcast can do a lot for your brand and your personal thought leadership. But if you plan to start a podcast, have you considered what you’ll call it? The title of your podcast is crucial. It forms a potential listener’s first impression, sets the tone,...
by Guy Alvarez | May 4, 2022 | Digital Marketing
Almost everyone can agree that a freshly baked cookie’s buttery, sweet, and sometimes chocolatey aroma is intoxicating. In marketing, fresh “cookies” can be equally as satisfying, if not more, for your law firm’s prospect of attracting new clients. As security...
