by Kevin Vermeulen | Feb 22, 2019 | Digital Marketing
Law firms that are focused on generating new qualified leads and acquiring new clients through their website need to ensure that their website is optimized for conversions. Conversion rate optimization (CRO) aims to convert qualified leads from visitors to your law...
by Kevin Vermeulen | Feb 11, 2019 | Digital Marketing
Many law firms and professionals in the legal industry have enjoyed success based on specialized skill sets, great reputations, and client acquisition through word-of-mouth. However, those things are not enough in today’s market. The new word-of-mouth is online...
by Kayla Johnson | Feb 1, 2019 | Digital Marketing
How are you feeling about your marketing efforts in 2019? What changes are you going to make for the new year? If you are not thinking about increasing digital efforts, you might already be behind where you need to be. In the study we shared recently, we talked about...
by Guy Alvarez | Jan 29, 2019 | Digital Marketing
The popularity of podcasts continues to grow, paving the way for the tool to become today’s most utilized and accessible storytelling platform. Numerous law firms have jumped on this trend in past years, using it to not only promote their own firm, but to discuss...
by Guy Alvarez | Jan 18, 2019 | Digital Marketing
Law firms are notoriously busy places. Between billable hours, business development, and administrative tasks, there’s not much time left for marketing and advertising. We find that it’s typically for this reason that many lawyers continue using traditional methods...
by Alanna Fichtel | Jan 10, 2019 | Digital Marketing
Digital marketing has become an integral part of the marketing and business development efforts of law firms. A September 2018 survey we conducted with the Legal Marketing Association (LMA) found that more than half of firms surveyed ranked the importance of digital...
