by Paola Henriquez | Aug 7, 2019 | Digital Marketing
Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people....
by Guy Alvarez | Jul 31, 2019 | Digital Marketing
Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads...
by Kevin Vermeulen | Jul 24, 2019 | Digital Marketing, Search Engine Marketing, SEO
All online searches begin with someone — maybe a client or a prospect — typing a keyword into a search box. These keywords are tools that can help you find out how to better cater to this specific audience or niche. Finding out what they’re typing and what keywords...
by Guy Alvarez | Jul 22, 2019 | Digital Marketing
In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate the marketing processes. It refers to a wide range of marketing analytics and automation tools. It saves time and resources for law firms so...
by Alanna Fichtel | Jun 27, 2019 | Digital Marketing
Many lawyers and law firms today engage in socially responsible practices and make an effort to give back to their communities. These efforts not only benefit society at large but also are helpful in a business development sense given that 86% of consumers today...
by Guy Alvarez | Jun 20, 2019 | Digital Marketing
Video is becoming the most important type of content in the digital landscape. Businesses are investing more of their resources into creating compelling video content – and for good reason. According to a Cisco white paper, video is now responsible for 80% of...
