Category: Legal Marketing

15 Ways Attorneys Can Generate Leads Online

Lead generation is tough, but it’s essential if you want to grow your law firm. Pulling lists, sending emails, and cold calling is difficult and, unfortunately, tend to result in people turning you away a lot. Are there lead generation tactics that are more likely to...

Account Based Marketing for Law Firms

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM...