by Alanna Fichtel | Aug 1, 2019 | Legal Marketing
Over the past several weeks we have been featuring lawyers who are on Twitter that are considered thought leaders on social media in their particular practice area. Influencer marketing is a marketing strategy that has proven to be an effective client acquisition...
by Paola Henriquez | Jun 17, 2019 | Legal Marketing
Every law firm must make use of multiple marketing strategies to drive traffic to its website and get conversions. To make the most out of your PPC strategy, you should ensure that you have optimized your landing pages. Your optimizations should be for the conversion...
by Alanna Fichtel | Jun 11, 2019 | Legal Marketing, Podcast
In this podcast, Joshua Peck, founder and president of Law Firm Media Professionals and CEO of Woodridge Communications, discusses what stories law firms should pitch to the media. Podcast Show Notes Joshua Peck is a nationally recognized leader in communications and...
by Guy Alvarez | Jun 7, 2019 | Legal Marketing
In today’s competitive legal landscape, the role of legal marketers is beginning to shift from a tactical role to a more strategic role. Thus, with a change in responsibilities comes a change in specific skill sets that are sought out in prospective legal marketers....
by Shruthi N | Jun 4, 2019 | Legal Marketing, Podcast
In this podcast, Andy Blum, a PR consultant, media trainer, and Principal of AJB Communications, discusses crisis PR for law firms and law firms clients in today’s digital and social media age. Podcast Show Notes Andrew Blum is a PR consultant and media trainer and...
by Shruthi N | May 14, 2019 | Legal Marketing, Podcast
In this podcast, Janet Falk discusses how solo practitioners or small law firms can use media relations to promote their product. Janet Falk is a Public Relations and Marketing Communications professional who advises attorneys with a solo practice or a small law firm....
