by Tim Baran | May 16, 2018 | Legal Marketing, Podcast
A year ago we launched the Legal Marketing 2.0 podcast and what a journey it’s been. It’s exceeded our wildest expectations: not just with its popularity or number of downloads per episode, but the feedback we’ve received, the conversations...
by Tim Baran | May 9, 2018 | Legal Marketing, Podcast
Former law firm CMO, Eric Fletcher, discusses what constitutes leadership, some of the challenges and characteristics of being a leader, and how it applies to law firm and marketing leaders. A concept we kept coming back to agin and again is the importance of...
by Guy Alvarez | May 7, 2018 | Legal Marketing
As marketing and technology both evolve and become more entwined, new terms are coined to describe methods, systems, and concepts. One such term that you may have heard lately is “martech stack.” Sometimes when someone uses a phrase you’ve never heard before, you...
by Kayla Johnson | May 2, 2018 | Legal Marketing, Podcast
Kevin Vermeulen, Partner and Chief Operating Officer for Good2bSocial, with more than 30 years of marketing and advertising experience, gives his take on the changing role of law firm marketers. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts,...
by Tim Baran | Apr 12, 2018 | Legal Marketing
Professionals sometimes come to a point in their careers when they want to make a change. It might be because of job dissatisfaction or disillusionment, evolving interests or goals, or an unplanned change in employment status. Making a move in a new direction can be...
by Kayla Johnson | Apr 4, 2018 | Legal Marketing, Podcast
Marketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partners then must recognize where spending may be inefficient and allow professional marketers to make big decisions....
