by Daniel Lopez | Mar 14, 2024 | Digital Marketing, Legal Marketing
In the competitive world of legal services, law firms are constantly on the prowl for innovative ways to attract new clients. Traditional methods of advertising such as television spots and billboards are widely recognized, but the evolving landscape of digital...
by Guy Alvarez | Mar 5, 2024 | Demand Generation, Legal Marketing
It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how your firm can help them to address their most...
by Noreen Fishman | Mar 4, 2024 | Legal Marketing, Social Media, Uncategorized
Marketing a law firm on LinkedIn is not about casting a large net; it’s about using a spear to catch a specific audience fitting the firm’s niche. Lawyers often find themselves on LinkedIn, searching for new clients, networking opportunities, and industry...
by Noreen Fishman | Feb 20, 2024 | Demand Generation, Legal Marketing, SEO
If you follow our blog, then you know demand generation is a big deal for law firms. In our recent post, we covered some of the most common questions around demand generation marketing. However, there’s more to learn for even the most experienced legal marketing team....
by Laurie Villanueva | Feb 7, 2024 | Content Marketing, Legal Marketing
In the competitive landscape of the legal field, establishing oneself as a thought leader is paramount. Publishing a by-lined article in a respected legal publication serves not only as a testament to a lawyer’s knowledge but also as a strategic tool for career...
by Julie Lorson | Jan 29, 2024 | Legal Marketing, SEO
Have you ever looked up a question on Google? Perhaps you have Googled information on a celebrity or thought leader and found the answer without having to click on anything. In that case, you have conducted a zero-click search. More searches than ever before are...