by Kayla Johnson | Aug 7, 2018 | Legal Marketing, Podcast
In this podcast, Lee Sanderson of the American Academy for Certified Financial Litigators (AACFL), discusses the practical and marketable value of financial certification for lawyers and how it can help them differentiate themselves. Subscribe to the Legal Marketing...
by Kayla Johnson | Jul 31, 2018 | Legal Marketing, Podcast
In this podcast Carla Johnson, founder of Type A Communications, speaks with us about the art of storytelling for professional services firms, the challenges of innovation within these firms, and how digital transformation has impacted the client experience. Podcast...
by Kayla Johnson | Jul 24, 2018 | Legal Marketing, Podcast
On today’s podcast, we talk with Chander Singh, practicing attorney and Track With Ease CEO about the biggest marketing mistake attorneys make, using technology to differentiate your legal services, and how he’s used legal technology in his own firm to expand...
by Kayla Johnson | Jul 19, 2018 | Legal Marketing
According to a survey by Corporate Counsel Magazine, client alerts are one of the most valuable forms of law firm related content. In this competitive environment, law firms must realize that clients are paying for value and not just for hours of work. In order to...
by Kayla Johnson | Jul 17, 2018 | Legal Marketing, Podcast
Haley Altman, a former law firm partner and now CEO & Founder of Doxly, talks about how law firms can use legal technology for additional marketing opportunities, to establish a competitive advantage, and to provide exemplary client service. Subscribe to the...
by Kevin Vermeulen | Jul 10, 2018 | Legal Marketing
Legal vendors looking to increase leads will find that developing and implementing a specific lead nurturing strategy is critical. The problem that many legal vendors encounter is an inability to develop a lead nurturing strategy that actually resonates with clients....
