Category: Legal Marketing

Account Based Marketing for Law Firms

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM...

Legal Industry Podcasts Worth Listening To

Podcasts are increasing in popularity, and for good reason. Convenient, inexpensive, and perfect for that morning commute, podcasts are the perfect platform to help educate lawyers on just about any topic. The trouble is, since it’s fairly easy to create a podcast, it...
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