by Talia Schwartz | Oct 22, 2020 | Legal Marketing
When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility. However, creating a podcast with a loyal...
by Noreen Fishman | Oct 13, 2020 | Legal Marketing
Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm. We’ve worked with law firms for decades...
by Madeline Miller | Sep 11, 2020 | Digital Marketing, Legal Marketing
Demand for marketers who can aptly navigate the digital landscape is strong. In fact, many law firms we speak with are challenged to find and retain marketing professionals with up-to-date digital marketing skills. So what can you do to become the adaptable, in-demand...
by Noreen Fishman | Aug 17, 2020 | Legal Marketing
The business world today is hyper focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the days of entertaining prospective clients and...
by Talia Schwartz | Jul 13, 2020 | Legal Marketing
Whether you’re a managing partner at a large law firm with an internal marketing department or are the owner of a mid-sized practice and rely on an external marketing agency, you need to know whether your efforts are working. It is critical to stay up-to-date with the...
by Monica Malcotti | Jun 12, 2020 | Legal Marketing
Now more than ever, law firms have started to understand the role and importance of the business development and marketing departments within their organization. As more lawyers are looking into communications and becoming what we jokingly call “recovering lawyers”,...
