by Guy Alvarez | May 16, 2023 | Legal Marketing
Most attorneys start out doing their own marketing. As they grow from a small to midsize firm, they may hire one or two people, or outsource a few tasks. As firms continue to grow, however, it becomes increasingly difficult to scale their marketing activities. The...
by Noreen Fishman | Apr 24, 2023 | Legal Marketing
A robust email list is an incredibly valuable tool at your disposal. What is the most effective way to use such a tool? An email drip campaign can be a powerful communication from your firm, but first you have to know what to say. Here are three click-worthy campaigns...
by Kevin Vermeulen | Mar 13, 2023 | Legal Marketing
Do you know who your best clients are? If you do, are you able to pinpoint what makes them an ideal client? How can you apply that information to all of your marketing activities in order to maximize profitability? In this post we are talking about creating client...
by Guy Alvarez | Mar 9, 2023 | Legal Marketing
When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility. However, creating a podcast with a loyal...
by Kevin Vermeulen | Mar 6, 2023 | Legal Marketing
B2B buyers have always been an important part of the economic ecosystem for B2B law firms, but they are becoming increasingly self-reliant, well-researched, and involved in purchase decisions. According to research from Forrester, in recent years the average number...
by Guy Alvarez | Dec 27, 2022 | Legal Marketing
Thought leadership has been one of the most important trends this past year for legal marketers. Nowadays, potential clients are suffering from digital fatigue. And website and social media posts filled with self-promotion are no longer going to perform well....
