by Kevin Vermeulen | Sep 25, 2018 | Legal Marketing, Podcast
In this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence discusses the differences between Big Law and boutique law marketing, how to move from different types of firms, and the future of legal marketing. Subscribe to the Legal Marketing 2.0...
by Kayla Johnson | Sep 21, 2018 | Legal Marketing
An important part of marketing is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. Defining your target audience will help you be smart and strategic in your marketing...
by Kayla Johnson | Aug 28, 2018 | Legal Marketing, Podcast
In this podcast John Witts, Marketing Technology Director for Fox Rothschild LLP, joins us to talk about the role of marketing technologists in law firms, the challenges they face, and the future of legal marketing technology. Podcast Show Notes John Witts is...
by Kayla Johnson | Aug 7, 2018 | Legal Marketing, Podcast
In this podcast, Lee Sanderson of the American Academy for Certified Financial Litigators (AACFL), discusses the practical and marketable value of financial certification for lawyers and how it can help them differentiate themselves. Subscribe to the Legal Marketing...
by Kayla Johnson | Jul 31, 2018 | Legal Marketing, Podcast
In this podcast Carla Johnson, founder of Type A Communications, speaks with us about the art of storytelling for professional services firms, the challenges of innovation within these firms, and how digital transformation has impacted the client experience. Podcast...
by Kayla Johnson | Jul 24, 2018 | Legal Marketing, Podcast
On today’s podcast, we talk with Chander Singh, practicing attorney and Track With Ease CEO about the biggest marketing mistake attorneys make, using technology to differentiate your legal services, and how he’s used legal technology in his own firm to expand...
