legal marketingNew Year’s is the perfect time to reflect on the past year and make resolutions for the next. It’s also the perfect opportunity for us to look back at our most popular blog posts of 2018. It’s always valuable to reflect on what people are most interested in when it comes to legal marketing, as it outlines the biggest trends of 2018 and points us toward where we’ll be going in 2019. Based solely on number of views in the last 12 months, here are Good2bSocial’s top ten blog posts of 2018:

Inspiring Law Firm Instagram Accounts

In 2018 Instagram emerged as a viable network for legal recruiting and marketing. From highlighting the employee experience to showcasing benevolent corporate social responsibility efforts, here are how five Am Law 100 firms are maximizing the power of Instagram.

Online Lead Generation for Lawyers: A Beginners Guide

Generating leads is the number one challenge for most lawyers and law firms. In this blog post, we provided some tips on increasing web traffic and converting leads.

Law Firm Target Audience: Reaching Your Ideal Client

Does your actual law firm target audience – the people you’re currently reaching – represent the ideal client you want to attract? Here we outline how to dig deeper into what your target audience looks like and how to attract them.

The 2018 Social Law Firm Index

The 2018 Social Law Firm Index analyzes how Am Law 200 firms are adopting and applying digital marketing in terms of outreach, engagement, and business development. Since conducting our original study in 2013, we have seen a rapid increase in the use of digital technology by American law firms.

Google AdWords for Lawyers: A Checklist

Google AdWords is arguably the most powerful advertising platform available on the Internet today. Here’s a checklist for law firms to get started with their first campaign.

How to Begin Market Segmentation for Your Law Firm

If you haven’t gone through the exercise of identifying and segmenting your target audience, we have a few insights to help.

How to Get Started With LinkedIn Account Targeting

One of the three targeting tools from LinkedIn’s Matched Audiences is Account Targeting. In this blog post we discuss how law firms can put this feature to use.

A Guide to Call Tracking for Law Firms

If you’re not familiar with call tracking, you could be missing out on a key way to strategically target clients and gain valuable insight that will help with your marketing and business development efforts.

The Value of Case Studies for Law Firms

Make it a resolution to put together more case studies for your firm. They provide valuable and useful information to your audience while providing your law firm with a great return on investment.

Legal Marketing Technology: What’s In Your Martech Stack?

2018 was a big year for legal marketing technology, but when asked about their martech stack, most law firm marketers instantly ask, “What’s that?”

Conclusion

From digging deeper into target marketing and adopting new social media trends, 2018 was a major year for innovation and new technology in the legal industry. With digital marketing budgets predicted to grow in 2019, we’re sure the new year will be full of groundbreaking trends and technologies. Here’s to a happy, healthy and prosperous New Year!

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