Category: Legal Marketing

The 2019 Social Law Firm Index is our annual study which examines how the top 200 firms ranked by The American Lawyer adopt and apply digital marketing in terms of outreach, engagement and business development. We study and publish our findings to raise awareness about the value of digital marketing for business development. When we […]

Webinars are a great way for law firms to showcase the knowledge and experience of their lawyers, while also collecting qualified leads in order to grow their database. However, successfully promoting and executing a webinar can prove to be challenging for law firms, especially if you don’t generate the results that you were hoping for. […]

It is an art and a science when it comes to boosting your law firm newsletter engagement.  Newsletters are a fundamental part of your law firm’s marketing strategy but your firm’s newsletter isn’t the Field of Dreams. It’s not a case of “if you build it, they will come.” It takes careful consideration and strategy […]

Budgeting is challenging at the best of times, but in the shadow of a potential recession, prioritizing your legal marketing budgets can be even more difficult. Headlines that are eerily similar to those from 2009 have been appearing in legal trades and blogs over the past six months more frequently and with more urgency: “The […]

Navigating the digital industry as a law firm can be overwhelming. Check out these five digital skills for law firms that will get your firm started.   1. Video Video is one of the most prominent tools in the digital world right now. According to MarTech, videos generally hold a viewer’s attention on retail sites […]

Over the past several weeks we have been featuring lawyers who are on Twitter that are considered thought leaders on social media in their particular practice area. Influencer marketing is a marketing strategy that has proven to be an effective client acquisition channel for many law firms, and if done correctly, your firm can benefit […]

Every law firm must make use of multiple marketing strategies to drive traffic to its website and get conversions. To make the most out of your PPC strategy, you should ensure that you have optimized your landing pages. Your optimizations should be for the conversion rate as well as for your business and Google. The […]

In today’s competitive legal landscape, the role of legal marketers is beginning to shift from a tactical role to a more strategic role. Thus, with a change in responsibilities comes a change in specific skill sets that are sought out in prospective legal marketers. The acquisition of these skills are essential not only to a […]

While we aren’t yet halfway through 2019, it has been an exciting year so far for the Legal Marketing 2.0 Podcast. From predicting digital marketing trends, to hosting industry leaders, we have shared business advice, personal stories, and best practices on topics relevant to law firms and legal marketers. Here are the top 5 most […]

First commemorated in 1958 by President Dwight D. Eisenhower, Law Day is a symbol of the United States’ commitment to the law, and a celebration of the nation’s roots. Although not made official until 1961 by Congress, the idea of a Law Day had first been brought up by the American Bar Association in 1957. […]

While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of “selling” to clients, or think marketing is a big waste of time. Marketing may […]

Over the past 15 years, the business of law has evolved greatly, impacting marketing teams at firms all around the globe. Law firms are facing tremendous pressure to rethink the manner in which they provide and package their services. While these changes can be exciting, they’re no doubt frightening for firms that are not up […]