Category: Legal Marketing

The previous weeks have marked a new era in the legal industry and in business operations as a whole. The coming weeks will present still further developments. With a new and unprecedented pandemic making its way through our country – and lawmakers and healthcare professionals doing their best to curb the spread – we are […]

According to Deloitte’s research, nearly 75 % of millennials believe a “work-from-home” or “work remotely” policy is important today. “Remote working” is not a new concept. As per a recent study by the Bureau of Labor Statistics, one out of five professionals works from outside the office location at any given time.  Everyone, even lawyers […]

The legal industry is experiencing volatile and dynamic changes as competition heats up and the pace of digital marketing innovation increases. Mobile devices have become the default, we’re seeing advances in artificial intelligence and machine learning, and social platforms have broadened their reach. Even the way audience data is being collected and managed online is […]

People are consuming podcasts at an astonishing rate and the industry continues to grow each year. In fact, it has grown 40% between 2017 and 2019. And, podcasts aren’t just being used for entertainment purposes. Law firms and businesses alike are realizing the advantages of having their own podcast to be able to communicate more […]

Law firms that are successful at capturing new business online focus on sending consistent and relevant messages to prospective clients. It’s particularly impactful to do so with potential clients who have already visited your website and shown interest in your practice. This re-engagement strategy is referred to as ‘retargeting’. Keep reading to learn how your […]

Why Predictive advertising for law firms? Predictive advertising is the practice of leveraging historical data and algorithms to accurately target audiences and optimize things like ad copy and media spends. Several platforms offer tools that study audience behavior and anticipate viewer’s needs to improve advertising outcomes. Technology continues to evolve and provide new avenues for […]

Why a Law Firm Webinar? The best way for lawyers to market their practice is by sharing their knowledge and experience. Many law firms do this by creating thought leadership content, speaking at conferences, or hosting podcasts. One of the best ways lawyers can demonstrate their knowledge and experience is to create a law firm […]

Personal injury lawyers need more clients. Every law firm wants more clients, but in the higher-churn industry of personal injury, leads that turn into clients are the name of the game. If you’re looking to ramp up your practice, try out these 10 lead generation tactics for your law firm.  Lead Generation Tips for Personal […]

A recent study conducted by Gallup concluded that strong social connections within the workplace encourage staff to be more engaged and deliver higher quality work. Many firms have had success focusing on these connections through internal activities, but a variety of popular platforms have been developed which promise to help forge connections and facilitate candid […]

When it comes to digital marketing, your law firm’s search strategy plays an important role in acquiring new clients. There are various search strategies law firms can employ to show up on a prospect’s search engine result page (SERP). The three commonly used tactics in the legal industry are: search engine optimization (SEO), search engine […]

The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. When we published our first report in 2013, law firm digital marketing was still in its infancy, and digital marketing strategies weren’t a reality for many firms. […]

The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. We study and publish our findings to raise awareness about the value of digital marketing for law firm business development. The Social Law Firm Index analyzes each […]