Category: Legal Marketing

Every day, newsrooms around the country are inundated with press releases – and legal media organizations are no exception. During my many years as an editor and reporter covering the law, I spent a good deal of time sifting through the dozens of press releases that clogged my inbox on a daily basis. The verdict […]

Advertising and marketing has only become more difficult as consumers have become more wary of marketers’ tactics. We’ve discussed before that one way to overcome this challenge is publishing client-centric content more than promotional content. One way to increase the value of your thought leadership is influencer marketing, the fastest growing online customer-acquisition channel. Influencer […]

Everyone these days has their opinion about the millennial generation. From entitled young people that don’t know how to live in the real world, to hyper-connected technophiles that are going to change the human race, you’ll find perspectives on both ends and everywhere in between. When it comes to marketing, there are two important truths […]

Of the almost 200 posts we published on this blog in 2017, a few remained popular throughout the year, while others published later in the year quickly gained readership and made our list. The topics covered include content, social media, SEO, analytics, and more. Here, then, are the top 10 legal marketing posts of 2017 […]

The concept of employee advocacy has been around in one form or another for a long time, but the Internet, and social media in particular, have transformed the practice and brought about entirely new possibilities. Employee advocacy is the promotion of a firm or organization by its staff. Employee advocacy programs work by helping to […]

Do you ever wish you could combine the content you scroll past on social media, your blog subscriptions, and articles from your favorite publications into one simplified feed? As a lawyer or legal marketer, you understand the importance of staying up to date on relevant topics in the industry that impact you and your clients. […]

Attending a conference can be beneficial in so many different ways. Conferences are an opportunity to hear new ideas, get expert advice on old ideas, and increase the size of your personal and business network. In fact, there is generally so much going on at a conference that it can be difficult to sort through […]

A great way to stay top of mind with clients and prospects, deliver value, and nurture relationships is with automated email drip campaigns. The idea is that you can segment your email audience into different groups and fine tune the messages that each segment receives. Why Law Firm Email Drip Campaigns Make A Difference Assuming […]

Since its start in February of 2007, Google Sheets has been an important resource for its many users. From programmers to teachers to entrepreneurs, this free, web-based application’s potential is seemingly limitless. This is especially true for marketers, particularly when you take into account all of the add-ons that can be used to expand its […]

There’s been talk recently about tools for law firm communications and Slack has emerged as a popular option. As a user for many years, I couldn’t agree more. If you’re still on the fence, here some points to consider when making your decision. And, take a look at how one law firm moved from Yammer, Chatter, and […]

Customer or Client Journey Mapping is the hot new concept in legal marketing. Yet some question whether it’s simply a fancy tool with a fancy name used by consultants to sell law firms something they either don’t need or already know how to do. Some argue that the path to hiring a law firm is […]

Rainmakers who collaborate end up with a bigger book of business than those who hoard work.