by Noreen Fishman | Jul 30, 2021 | Marketing Technology
Law firms today are focused on adopting smarter technology to help them market better and gain more clients. More intelligent platforms can help law firms gain a competitive edge, work more efficiently, and get a better understanding of their target audience. Insights...
by Guy Alvarez | May 12, 2021 | Legal Marketing, Marketing Technology
Cross-selling legal services to existing clients is an efficient way for law firms to grow. A firm that, say, provides tax law services to Walmart could significantly boost its revenue and strengthen its relationship with the client if it could successfully market...
by Talia Schwartz | Apr 28, 2021 | Marketing Technology
Customer Relationship Management (CRM) solutions have become the standard for managing client and prospect leads, contact information, and relationships. However, just having a subscription for a shiny CRM tool isn’t enough; you and your team need to know how to use...
by Noreen Fishman | Apr 23, 2021 | Marketing Technology
You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive inbound marketing and automation software...
by Vondrae McCoy | Apr 5, 2021 | Marketing Technology
As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery…there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can...
by Kevin Vermeulen | Mar 30, 2021 | Marketing Technology
Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital traffic and then nurturing those...
