by Guy Alvarez | May 18, 2022 | Marketing Technology, Uncategorized
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a career makeover and would prefer to go by...
by Guy Alvarez | Feb 14, 2022 | Marketing Technology
The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. Fortunately, many online tools are available to help...
by Guy Alvarez | Feb 2, 2022 | Marketing Technology
Implementing more automation in your firm can reward you with serious benefits. Automating marketing tasks can help you to segment and schedule communications, follow up with certain leads, and remind team members of important tasks. However, many people aren’t aware...
by Guy Alvarez | Dec 14, 2021 | Marketing Technology
HubSpot is a terrific tool that can make a huge impact on your law firm’s digital marketing. Our clients license the platform and then ask us to help them to use it effectively. Here are 20 tips for getting the most benefits from your law firm’s HubSpot investment. ...
by Kevin Vermeulen | Oct 25, 2021 | Marketing Technology
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously...
by Kevin Vermeulen | Oct 8, 2021 | Marketing Technology
HubSpot is one of the best CRM systems available. Paired with a robust inbound marketing platform, HubSpot makes it easier to increase your firm’s awareness and reduce the time spent tracking down data and contact information. That being said, the tool is an...
