Category: Marketing Technology

Key Metrics for Measuring ROI in Demand Generation Campaigns for Lawyers

In a competitive legal market, understanding where your firm stands financially and strategically is not just beneficial—it’s essential. Demand generation campaigns can be potent tools in a law firm’s marketing arsenal, but measuring their effectiveness requires a closer look at the return on investment (ROI). For lawyers and legal marketers, pinpointing precise ROI metrics sheds […]

4 Ways AI Is Revolutionizing B2B Demand Generation for Lawyers

Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several innovative strategies not only to capture but also to nurture high-value leads. Law firms, legal marketers, and lawyers who embrace these AI solutions are setting […]

Law Firms Should Leverage AI for SEO and Content Creation

Few things have disrupted the digital landscape in the ways that artificial intelligence will. AI-powered technology is quickly becoming one of the most powerful tools in a digital marketer’s arsenal. AI can be a valuable component across your entire digital strategy – if you know what you’re doing.  5 Ways Law Firms can use AI […]

Trends Shaping the Legal Marketing Industry in 2024

As we enter 2024, the world of legal marketing is undergoing transformative changes. In this blog post, we’ll delve into the evolving landscape, exploring four major predictions that will reshape the strategies employed by law firms: the growing influence of AI, the untapped potential of TikTok, the continued rise in video marketing popularity, and the […]

The Pros and Cons of AI-Generated Content for Law Firms

We all know content is king, but many marketers struggle to come up with new ideas and new material on a consistent basis. In many ways, digivtal marketing is a race to create compelling content – which is easier said than done. However, many firms are turning to new AI tools in order to generate […]

8 Benefits of Outsourcing Your Law Firm’s Content Creation

Content creation is critical for most businesses, but especially for law firms. What you’re really selling is your expertise, knowledge, and credibility. The best way to do that is through valuable, high-quality content. The problem is that high-quality content takes serious resources. You need to research your topics, understand your audience, write and edit, optimize…Many […]

Agile Budgeting for Law Firms

Agile budgeting is more than just a buzzword. While the practice is becoming more popular across a wide range of industries, it’s important to understand what it could mean for your law firm. Here’s what legal marketers need to know about agile marketing.  What is Agile Budgeting? You’re probably familiar with the term agile as […]

How Law Firms Can Use HubSpot’s New AI Content Creation Tool

You may have heard that artificial intelligence is “revolutionary” – and it is. AI is changing the way things get done in the modern workplace, and marketing is no exception. HubSpot has new tools powered by AI, and content creators can use them to make their jobs easier. Here’s what you need to know.  HubSpot […]

5 Ways That Law Firms Can Test Their Workflows on HubSpot

Have you ever spent months developing a complicated workflow in HubSpot only to discover that it didn’t launch properly? Anyone who has created a robust lead nurturing campaign complete with branching logic understands how much work goes into it – and how nerve-wracking it can be to finally turn it “on”. How can you be […]

How Law Firms Can Use LinkedIn’s New A/B Testing

Marketing is all about getting the right message to the right person at the right time. That sounds like a nearly impossible task, but fortunately, marketers have plenty of tools at their disposal. One such tool is A/B testing, and LinkedIn has launched some new testing functionality to make this even easier. In this post, […]