Category: Search Engine Marketing

Effective Copywriting Strategies for Law Firm Landing Pages

In the competitive world of legal services, attracting potential clients online has never been more crucial. As a law firm, your landing page is often the first point of contact with potential clients. It’s the virtual front door to your practice — a place where first impressions matter immensely. Crafting compelling landing page copy that […]

How to Audit a Law Firm Website for SEO

For many law firms, the challenge of standing out in the fierce online legal landscape is real and pressing. A well-conducted Search Engine Optimization (SEO) audit can serve as your firm’s compass to navigate and outshine in the competitive legal market. This blog sheds light on optimizing your law practice’s online visibility, driving more traffic […]

How to Determine if Your SEO Campaign is Working

Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don’t provide the full picture. There are actually several other metrics that can be used to understand your SEO campaigns. We’ll cover them here and help you to better determine how your law firm’s SEO campaign […]

Attorney Search Engine Marketing: A Campaign Setup and Optimization Checklist

Attorney search engine marketing is effective at delivering quality traffic and leads right to your law firm. Through keyword targeting, Google displays your ads only to those searching for your legal services. The search behemoth has a global audience and audience data that is unrivaled. In this article, we provide you with two checklists — […]

How PPC Marketing for Attorneys Can Be Effective

Attorneys should use a range of tools as part of their marketing strategy, including PPC, which stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC marketing for attorneys can be highly effective when used correctly. The great thing about PPC advertising […]

Anatomy of a Perfect Law Firm Landing Page

Landing pages are one of the most important elements of online lead generation, yet most law firms don’t use them properly — or at all. It’s common to give more attention to a website’s homepage instead. After all, the homepage is often the first impression a potential client has of your firm and its attorneys. […]

How Law Firms Can Choose the RIGHT Keywords to Optimize For

Keyword research and targeting are a huge part of any law firm’s search engine marketing strategy. Whether for organic or paid search campaigns, finding the right terms that are relevant to your audience and can draw traffic to your website is critical. The problem is it that no matter how good the keyword research process […]

Law Firm PPC: How Law Firms Can Avoid Overspending with Google Ads

Law firms looking to generate leads immediately can look no further than PPC (pay-per-click) advertising campaigns on Google – aka Google Ads. It’s worth knowing though, that Google Ads can be quite costly. Law firms need to pay particular attention to their strategy in order to target accurately, spend wisely, and get the return on […]

Discovery Ads: A Law Firm Guide to Google’s Newest Campaign Type

During the Ads Innovation Keynote at Google Marketing Live, Google mentioned several new developments that can make marketing and advertising even more effective. One of the most exciting announcements was the new Discovery Ads. Similar to what you might have seen with Facebook carousel ads, these offer swipeable, interactive content. Here’s everything law firms need […]

Google Ads For Law Firms: Indispensable Tricks You Need to Know

Did you know that Google processes over 3.5 billion searches per day on the platform? It’s no wonder that Google Ads (formerly known as Adwords) is the world’s largest and most widely used online advertising platform.  Law firms that advertise on the platform can effectively supplement SEO organic traffic, enhance brand awareness, and deliver quality […]

How Law Firms Can Get More Leads with Google Remarketing Ads

With Google Remarketing Ads, you can serve ads to people who have previously visited your website and entice them back in. Past visitors see these ads as they browse the web, such as when they watch videos on YouTube or seek out news. Google remarketing ads are a surefire way for your law firm to […]

How Law Firms Can Manage Their PPC Campaigns During COVID-19

Covid-19 has triggered a dramatic uptick in online participation and important changes in search and social media behavior.  In the short term, most of us are focused on how the Coronavirus impacts our personal and professional lives, and that is likely to continue for some time.  This creates an important opportunity for law firms to […]