by Kevin Vermeulen | Dec 13, 2018 | Search Engine Marketing
Google Ads is here to stay, and 2018 was another huge year in this area of digital marketing. As the year comes to a close and 2019 approaches, we want to point out some top trends that the legal industry should be aware of. A Shift from Keywords to Audiences To...
by Alan Schneider | Nov 1, 2018 | Search Engine Marketing
Attorneys should use a range of tools as part of their marketing strategy, including pay-per-click (PPC) advertising marketing. PPC marketing for attorneys can be highly effective when used correctly. The great thing about PPC advertising is that your ads will appear...
by Kayla Johnson | Jul 13, 2018 | Search Engine Marketing
If you have used Google AdWords as part of your marketing campaign like most law firms, you might want to sit up and take notice. Google is finally revamping the program after nearly two decades. This major rebranding is being launched with the goal of simplification....
by Kayla Johnson | Jun 26, 2018 | Podcast, Search Engine Marketing
Today on our podcast, Alan Schneider, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate. Subscribe to the Legal Marketing...
by Guy Alvarez | Apr 30, 2018 | Search Engine Marketing
Google quietly confirmed that there was a recent, significant change made to their internal ranking systems; what they call a “broad core algorithm update.” The update was put into effect on Monday, April 16, 2018. As usual, there were no real details given as to how...
by Guy Alvarez | Mar 15, 2018 | Search Engine Marketing
Google AdWords is arguably the most powerful advertising platform available on the Internet today. Nearly every business uses AdWords in some way, or at the very least, has experimented with it at some point. Potential reach is virtually unlimited and costs can be low...
