by Alan Schneider | Jul 19, 2021 | Search Engine Marketing
Attorneys should use a range of tools as part of their marketing strategy, including PPC, which stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC marketing for attorneys can be highly...
by Noreen Fishman | Mar 26, 2021 | Search Engine Marketing
Landing pages are one of the most important elements of online lead generation, yet most law firms don’t use them properly — or at all. It’s common to give more attention to a website’s homepage instead. After all, the homepage is often the first...
by Joe Balestrino | Feb 12, 2021 | Search Engine Marketing
Keyword research and targeting are a huge part of any law firm’s search engine marketing strategy. Whether for organic or paid search campaigns, finding the right terms that are relevant to your audience and can draw traffic to your website is critical. The problem is...
by Talia Schwartz | Jan 11, 2021 | Search Engine Marketing
Law firms looking to generate leads immediately can look no further than PPC (pay-per-click) advertising campaigns on Google – aka Google Ads. It’s worth knowing though, that Google Ads can be quite costly. Law firms need to pay particular attention to their...
by Kevin Vermeulen | Jul 6, 2020 | Search Engine Marketing
During the Ads Innovation Keynote at Google Marketing Live, Google mentioned several new developments that can make marketing and advertising even more effective. One of the most exciting announcements was the new Discovery Ads. Similar to what you might have seen...
by Vondrae McCoy | Jul 2, 2020 | Search Engine Marketing
Did you know that Google processes over 3.5 billion searches per day on the platform? It’s no wonder that Google Ads (formerly known as Adwords) is the world’s largest and most widely used online advertising platform. Law firms that advertise on the platform can...
