by Guy Alvarez | Aug 23, 2023 | Search Engine Marketing, SEO
Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don’t provide the full picture. There are actually several other metrics that can be used to understand your SEO campaigns. We’ll cover...
by Kevin Vermeulen | Oct 19, 2022 | Search Engine Marketing
Attorney search engine marketing is effective at delivering quality traffic and leads right to your law firm. Through keyword targeting, Google displays your ads only to those searching for your legal services. The search behemoth has a global audience and audience...
by Alan Schneider | Jul 19, 2021 | Search Engine Marketing
Attorneys should use a range of tools as part of their marketing strategy, including PPC, which stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC marketing for attorneys can be highly...
by Noreen Fishman | Mar 26, 2021 | Search Engine Marketing
Landing pages are one of the most important elements of online lead generation, yet most law firms don’t use them properly — or at all. It’s common to give more attention to a website’s homepage instead. After all, the homepage is often the first...
by Joe Balestrino | Feb 12, 2021 | Search Engine Marketing
Keyword research and targeting are a huge part of any law firm’s search engine marketing strategy. Whether for organic or paid search campaigns, finding the right terms that are relevant to your audience and can draw traffic to your website is critical. The problem is...
by Talia Schwartz | Jan 11, 2021 | Search Engine Marketing
Law firms looking to generate leads immediately can look no further than PPC (pay-per-click) advertising campaigns on Google – aka Google Ads. It’s worth knowing though, that Google Ads can be quite costly. Law firms need to pay particular attention to their...
