by Kevin Vermeulen | Jul 11, 2019 | Search Engine Marketing, SEO
Your law firm’s digital marketing strategy will include multiple elements, such as paid search. To get the most from your paid search, you need to ensure your keyword list is optimized. Otherwise, you can spend a great deal of money with minimal results. The good news...
by Kayla Johnson | May 28, 2019 | Search Engine Marketing
Advertising on Google can be one of the most effective ways to generate leads for your law firm. However, when the ads aren’t properly tested, the right keywords aren’t selected, or the landing page falls flat Google Ads can be a waste of time and money. There are a...
by Kevin Vermeulen | Dec 13, 2018 | Search Engine Marketing
Google Ads is here to stay, and 2018 was another huge year in this area of digital marketing. As the year comes to a close and 2019 approaches, we want to point out some top trends that the legal industry should be aware of. A Shift from Keywords to Audiences To...
by Alan Schneider | Nov 1, 2018 | Search Engine Marketing
Attorneys should use a range of tools as part of their marketing strategy, including pay-per-click (PPC) advertising marketing. PPC marketing for attorneys can be highly effective when used correctly. The great thing about PPC advertising is that your ads will appear...
by Kayla Johnson | Jul 13, 2018 | Search Engine Marketing
If you have used Google AdWords as part of your marketing campaign like most law firms, you might want to sit up and take notice. Google is finally revamping the program after nearly two decades. This major rebranding is being launched with the goal of simplification....
by Kayla Johnson | Jun 26, 2018 | Podcast, Search Engine Marketing
Today on our podcast, Alan Schneider, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate. Subscribe to the Legal Marketing...
