by Kevin Vermeulen | Oct 30, 2019 | Digital Marketing, Search Engine Marketing, SEO
All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm’s services is coveted...
by Kevin Vermeulen | Oct 22, 2019 | Search Engine Marketing
Google Ads are effective at delivering quality traffic and leads right to your law firm. Through keyword targeting, Google displays your ads only to those searching for your legal services. The search behemoth has a global audience and audience data that is unrivaled....
by Noreen Fishman | Sep 27, 2019 | Search Engine Marketing
Crafting the perfect law firm landing page requires some research, knowledge and effort. Your landing page is often the first impression a potential client has of your firm and its attorneys. A landing page, which is created for your advertising campaign, should grab...
by Kevin Vermeulen | Jul 11, 2019 | Search Engine Marketing
Your law firm’s digital marketing strategy will include multiple elements, such as paid search. To get the most from your paid search, you need to ensure your keyword list is optimized. Otherwise, you can spend a great deal of money with minimal results. The good news...
by Good2bSocial | May 28, 2019 | Search Engine Marketing
Advertising on Google can be one of the most effective ways to generate leads for your law firm. However, when the ads aren’t properly tested, the right keywords aren’t selected, or the landing page falls flat Google Ads can be a waste of time and money. There are a...
by Kevin Vermeulen | Dec 13, 2018 | Search Engine Marketing
Google Ads is here to stay, and 2018 was another huge year in this area of digital marketing. As the year comes to a close and 2019 approaches, we want to point out some top trends that the legal industry should be aware of. A Shift from Keywords to Audiences To...
