by Kevin Vermeulen | Jul 6, 2020 | Search Engine Marketing
During the Ads Innovation Keynote at Google Marketing Live, Google mentioned several new developments that can make marketing and advertising even more effective. One of the most exciting announcements was the new Discovery Ads. Similar to what you might have seen...
by Vondrae McCoy | Jul 2, 2020 | Search Engine Marketing
Did you know that Google processes over 3.5 billion searches per day on the platform? It’s no wonder that Google Ads (formerly known as Adwords) is the world’s largest and most widely used online advertising platform. Law firms that advertise on the platform can...
by Talia Schwartz | May 29, 2020 | Search Engine Marketing
With Google Remarketing Ads, you can serve ads to people who have previously visited your website and entice them back in. Past visitors see these ads as they browse the web, such as when they watch videos on YouTube or seek out news. Google remarketing ads are a...
by Noreen Fishman | May 5, 2020 | Search Engine Marketing
Covid-19 has triggered a dramatic uptick in online participation and important changes in search and social media behavior. In the short term, most of us are focused on how the Coronavirus impacts our personal and professional lives, and that is likely to continue...
by Talia Schwartz | Mar 4, 2020 | Search Engine Marketing
Pay-per-click advertising for law firms can be effective when you choose the right keywords, select the right type of ad, and make the most of your budget. With pay-per-click (PPC) advertising, your ad can appear on search engine results pages or partnering websites,...
by Talia Schwartz | Dec 19, 2019 | Search Engine Marketing
Have you heard about Google’s latest targeting elements that are now available in the Google Ads platform? Google has quietly rolled out a new combined audience function within their Google Ads platform, which can have a significant and positive impact on your law...
