Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client centric content and utilizing a digital marketing strategy to drive traffic, law firms should ensure to have client testimonials published on their website. Below are some reasons why client testimonials for law firms are so important and how your firm can get them.
Why Testimonials Matters
To some, having client testimonials may seem like a small thing, but it can actually make a significant difference for your law firm. They come from an unbiased source since your opinions about your law firm are certainly biased. Testimonials provide social proof by showing that others believe in your services and are willing to vouch for your credibility. Testimonials also reach potential clients on an emotional level, increasing their chances of connecting with you. To round it off, good stories tend to capture the most attention and testimonials are essentially good stories.
How to Ask Your Clients for Testimonials
When it comes to getting testimonials, you will obviously have to ask your clients for one. It is highly likely that your satisfied clients will gladly give you feedback that you are free to share. The important thing about asking for testimonials is to give your clients a framework. This prevents the problem that arises when clients are very happy with your services but do not know what to say about it.
Ideally, you should ask some specific questions when asking for testimonials. When written correctly, these questions will give clients the prompting they need to write an especially useful testimonial for you.
Start by asking clients to explain their largest concern prior to hiring your law firm and whether they were satisfied with the resolution you achieved. Go on to ask them what they value the most about the relationship they have with your law firm. You should also ask what the working relationship with your firm is like, compared to working with other professionals that they have worked with in the past. Finally, ask clients how they would describe your firm if they were to refer you to a peer.
What to Do with the Testimonials
Remember that if clients do not want to provide a testimonial, do not push them to do so. Just ensure they know that you encourage feedback, whether positive or negative. Once you have your client testimonials, go through them, and decide which best fit your goals. Common goals include showing your firm is cost-effective, responsive, or well-managed. Before posting the testimonials on your website, do some light editing for clarity and length and give your clients the chance to conduct a final review so that they are satisfied that you accurately portrayed their statements. After publishing these testimonials on your site repurpose them for multiple marketing activities. For example, you can utilize them in email marketing campaigns, social media messages, or even on landing pages. Client testimonials for law firms boost credibility and improve reputation, encouraging prospects to become clients.
In a decade where nearly everything we do is online, people are more dependent than ever on online reviews and testimonials. Client testimonials for law firms are kind of the new word of mouth. It can be difficult to decipher which law firm is the right choice for a client when they’re overwhelmed with thousands of options online. However, you can make your law firm stand out with credible client testimonials. If your firm needs help developing a digital strategy for your client testimonials, reach out and we’ll be happy to help.