by Kayla Johnson | Oct 16, 2018 | Podcast, SEO
In this podcast, Guy Alvarez discusses a few things large law firms should be considering when it comes to SEO. Listen in to discover how Google has changed the shape of SEO, how tactics vary in the legal industry, and new SEO strategies large firms should use to rank...
by Kevin Vermeulen | Sep 25, 2018 | Legal Marketing, Podcast
In this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence discusses the differences between Big Law and boutique law marketing, how to move from different types of firms, and the future of legal marketing. Subscribe to the Legal Marketing 2.0...
by Kayla Johnson | Sep 12, 2018 | Podcast, SEO
In today’s podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google’s featured snippets, and the connection between user experience and SEO for law firms. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS...
by Kayla Johnson | Aug 28, 2018 | Legal Marketing, Podcast
In this podcast John Witts, Marketing Technology Director for Fox Rothschild LLP, joins us to talk about the role of marketing technologists in law firms, the challenges they face, and the future of legal marketing technology. Podcast Show Notes John Witts is...
by Kevin Vermeulen | Aug 21, 2018 | Content Marketing, Podcast
In this podcast, Jay Linder, Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, talks with us about the value of thought content for law firms, how content can foster business relationships, and how legal marketers can influence...
by Kayla Johnson | Aug 15, 2018 | Digital Marketing, Podcast
In this podcast, Guy Alvarez discusses what law firms and companies need to consider before redesigning their site. Many firms want to move from a brochure-like website to a more modern site, optimized for lead generation. However, they often forget to consider...
