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We help lawyers, law firms, and companies that sell to law firms generate more leads and acquire new business.
We work with law firms and companies in the legal industry who are serious about growth but are often frustrated that they’ve spent time, money, and effort on their website and on digital marketing, yet they still don’t generate the results they had hoped for.
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The Top 5 Metrics to Include in Your Law Firm’s Social Media Reports
Today’s digital marketing platforms offer plenty of analytics so that you can measure performance, and social media networks are no exception. Reporting on social media is increasingly easy, quick, and able to be automated. Despite the breadth of analytics available,...
8 Reasons Why Lawyers Should Consider Launching a Podcast
Are you ready to break out the microphone and jump into the world of podcasting? Podcasts are an increasingly popular form of content consumption. Not only that, but they are relatively easy to produce, they attract a highly engaged audience and help to humanize your...
How Law Firms Can Use Lead Magnets to Get More Clients
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a website, a box will pop up offering you...
Podcast Ep. 125: Social Media in the Legal Industry and the Birth of The Quintessential Gentleman
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eric K. Thomas. Eric is the social media and digital media manager for Bracewell and the founder and Editor-in-Chief of The Quintessential Gentleman, which is a media platform dedicated to telling...
16 Ways to Increase your Law Firm’s Instagram Followers
Instagram has become a cornerstone of many law firms’ social media presence, driving traffic to landing pages, growing conversions, and building an engaged audience. If your law firm’s Instagram presence isn’t as robust as you’d hope, it might be time to learn how to...
5 Underused Video Ideas to Generate Leads for Your Law Firm
Video marketing this year is more beneficial to your law firm than any other time in recent history. Incorporating video into your marketing strategy can provide all kinds of positive results, from attracting more leads to delighting current clients into becoming...
Account-Based Marketing Can Help Law Firms Gain A Competitive Edge
Account-based marketing (ABM) is becoming increasingly important in the business-to-business sector. But while many types of professional service firms have found it to be an effective, efficient growth strategy, law firms have been slow to hop on the ABM bandwagon....
Lead Nurturing Emails For Law Firms: The Ultimate Conversion Tool For Your Firm
What would your revenue look like if you could generate 50% more leads qualified leads through online marketing? Obviously that scenario would be a game-changer for your law firm, and it’s actually possible. The key is lead nurturing emails. What is lead nurturing?...