GENERATING BUSINESS IN THE DIGITAL AGE
We combine transformative strategies, cutting-edge technologies and deep industry expertise to help lawyers and law firms grow their business.
Introducing the Legal Writers Bureau
Our elite team of award-winning writers and editors that specialize in creating high-impact legal and business content. They’ve led the country’s top legal business publications, and are now working with clients to help them deliver sophisticated, compelling content that slices through the noise of the internet.
Find out what these elite professionals can do for you!
What We Do
 We are the leading digital marketing agency for lawyers, law firms and companies in the legal industry. We offer a full suite of digital marketing services including Social Media, Pay-Per-Click, SEO, Content Marketing & Digital Strategy.
Our offerings start and end with your business goals. Simple as that. With us, it’s all about you. Your clients and prospects expect to be engaged as individuals—based on their terms, their needs, and their interests. Our job is to help you do that.
Expand your reach to attract new clients and penetrate new markets through cost-effective digital and social media marketing.
Engage with clients, prospects and influencers through intelligent content that fosters relationships and grows your network.
Amplify your influence and reinforce your position as a thought leader in your field and market.
Convert your digital initiatives into business opportunities and calculate ROI using meaningful, measurable data analytics.
News and Insights
A Legal Marketer’s Plea for Change
Editor’s note: This open letter from law firm marketing leaders to partners about their frustrations at the firm was published in 2014 and change has been slow in coming. So, we’re republishing it as a clarion call to law firm partners for change. Many of...
read more
A Social Media Strategy Checklist for Law Firms
Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible. Cultivating an appealing image through...
read more
Podcast Ep. 3: The Four SEO Techniques for Law Firms
Few things cause more confusion or frustration in digital marketing than search engine optimization (SEO). In the latest episode of the Legal Marketing 2.0 podcast, we clear up some of the confusion by identifying four techniques: Technical, On Page, Of Page, and...
read moreA Legal Marketer’s Plea for Change
Editor’s note: This open letter from law firm marketing leaders to partners about their frustrations at the firm was published in 2014 and change has been slow in coming. So, we’re republishing it as a clarion call to law firm partners for change. Many of...
read moreA Social Media Strategy Checklist for Law Firms
Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible. Cultivating an appealing image through...
read morePodcast Ep. 3: The Four SEO Techniques for Law Firms
Few things cause more confusion or frustration in digital marketing than search engine optimization (SEO). In the latest episode of the Legal Marketing 2.0 podcast, we clear up some of the confusion by identifying four techniques: Technical, On Page, Of Page, and...
read moreOur Approach
At Good2bSocial, we approach every project, campaign and initiative from three distinct perspectives
ANALYZE: Apply intelligence from data and analytics.
ENGAGE: Appeal to the client, prospect and influencer.
CREATE: Develop remarkable content and experiences.
Using the right balance of these components, we develop an articulated, multidimensional strategy that will achieve your objectives. We assign people to your project whose skills and experience fit the approach. As a result, we can nimbly plan and execute a campaign within a matter of weeks, months, or even just a few days.
OUR APPROACH
At Good2bSocial, we approach every project, campaign and initiative from three distinct perspectives
ANALYZE: Apply intelligence from data and analytics.
ENGAGE: Appeal to the client, prospect and influencer.
CREATE: Develop remarkable content and experiences.
Using the right balance of these components, we develop an articulated, multidimensional strategy that will achieve your objectives. We assign people to your project whose skills and experience fit the approach. As a result, we can nimbly plan and execute a campaign within a matter of weeks, months, or even just a few days.
What Our Clients Are Saying
Who We Work With
CORPORATE LAW FIRMS
We are the leading digital marketing agency for lawyers, law firms and companies in the legal industry.
From boutique and regional firms to the AmLaw 100, digital marketing bridges the gap between business law firms and prospective clients. Self-managed channels that share expertise and insights communicate your value directly to General Counsels, CFOs and CEOs, and industry influencers. A strong digital presence confirms that you are relevant, at the top of your game, and the right counsel and firm for the job.
Good2bSocial develops digital marketing strategies for business law firms that integrate with their larger marketing and business development plans. Using targeted multichannel campaigns, each with a singular focus, purpose and audience, we help B2B firms spotlight exceptional practices, subject-matter expertise and cross-functional industry teams without getting overshadowed by the larger firm brand.
We also make sure to identify early on what your firm wants to accomplish with digital marketing. According to your definition of success, we monitor and analyze your data as we go, and recommend actions to turn those results into new business.
CONSUMER LAW FIRMS
Law firms who provide personal or family legal services have a unique opportunity to use digital marketing and social media to bring in new business. Not only is digital marketing economical, it’s the only way to reach your audience in their exact moment of need, wherever they are in the world.
When a prospective client tries to verify your firm’s quality and track record online, your reputation is only as good as the first page of your search results. To get that next piece of business, you need to be at the top of the list.
Good2bSocial can help your firm appear to be the best solution to your prospect’s problems. Using a combination of proven digital marketing techniques and tools, which may include Pay-Per-Click advertising, SEO, social media, microsites and blogs, we keep your firm top-of-mind and high in the search rankings. As we go, we monitor your program and track your results, using real-time analytics to identify what’s working, what needs to be adjusted, and what methods are delivering the highest ROI.
COMPANIES IN THE LEGAL INDUSTRY
If you’re trying to reach a legal audience, digital marketing and social media provide an effective and economical way to raise your brand profile, promote your services, and build relationships.
Good2bSocial knows the legal market inside and out, and how to design a multichannel digital marketing strategy that attracts lawyers and law firms. Using tailored messages, focused content and targeted campaigns, we establish your company as a leader in the space, attract the attention of the media and generate new business opportunities.
Throughout, our team monitors your programs and platforms and helps you make informed decisions about which strategies are working, and what we can fine tune to enhance your industry influence and improve conversion rates.
INDIVIDUAL ATTORNEYS
Reputation and word of mouth are still the best ways to attract new clients. The reality, though, is that more and more of those impressions and conversations take place online, on devices and on social networks.
With digital marketing and social media, you can join your audience where they are, spread the word about your expertise and experience, and differentiate yourself from the pack. For minimal time, money and energy, you can create and distribute content that will transform you into an industry thought leader, which serves to generate media attention and new business.
Good2bSocial is the leading digital marketing agency for lawyers. We will get you up and running with a personal digital marketing strategy and plan, working all the angles from social media to SEO to blogs and microsites. We keep your networks active and distribute content consistently. Through daily monitoring and data analysis, we make sure you’re reaching the right people, your goals are accomplished and your time is well-used.
Corporate Law Firms
From boutique and regional firms to the AmLaw 100, digital marketing bridges the gap between business law firms and prospective clients. Self-managed channels that share expertise and insights communicate your value directly to General Counsels, CFOs and CEOs, and industry influencers. A strong digital presence confirms that you are relevant, at the top of your game, and the right counsel and firm for the job.
Good2bSocial develops digital marketing strategies for business law firms that integrate with their larger marketing and business development plans. Using targeted multichannel campaigns, each with a singular focus, purpose and audience, we help B2B firms spotlight exceptional practices, subject-matter expertise and cross-functional industry teams without getting overshadowed by the larger firm brand.
We also make sure to identify early on what your firm wants to accomplish with digital marketing. According to your definition of success, we monitor and analyze your data as we go, and recommend actions to turn those results into new business.
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Consumer Law Firms
Law firms who provide personal or family legal services have a unique opportunity to use digital marketing and social media to bring in new business. Not only is digital marketing economical, it’s the only way to reach your audience in their exact moment of need, wherever they are in the world.
When a prospective client tries to verify your firm’s quality and track record online, your reputation is only as good as the first page of your search results. To get that next piece of business, you need to be at the top of the list.
Good2bSocial can help your firm appear to be the best solution to your prospect’s problems. Using a combination of proven digital marketing techniques and tools, which may include Pay-Per-Click advertising, SEO, social media, microsites and blogs, we keep your firm top-of-mind and high in the search rankings. As we go, we monitor your program and track your results, using real-time analytics to identify what’s working, what needs to be adjusted, and what methods are delivering the highest ROI.
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Legal Industry Companies
If you’re trying to reach a legal audience, digital marketing and social media provide an effective and economical way to raise your brand profile, promote your services, and build relationships.
Good2bSocial knows the legal market inside and out, and how to design a multichannel digital marketing strategy that attracts lawyers and law firms. Using tailored messages, focused content and targeted campaigns, we establish your company as a leader in the space, attract the attention of the media and generate new business opportunities.
Throughout, our team monitors your programs and platforms and helps you make informed decisions about which strategies are working, and what we can fine tune to enhance your industry influence and improve conversion rates.
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Individual Attorneys
Reputation and word of mouth are still the best ways to attract new clients. The reality, though, is that more and more of those impressions and conversations take place online, on devices and on social networks.
With digital marketing and social media, you can join your audience where they are, spread the word about your expertise and experience, and differentiate yourself from the pack. For minimal time, money and energy, you can create and distribute content that will transform you into an industry thought leader, which serves to generate media attention and new business.
Good2bSocial will get you up and running with a personal [digital marketing strategy] and plan, working all the angles from social media to SEO to blogs and microsites. We keep your networks active and distribute content consistently. Through daily monitoring and data analysis, we make sure you’re reaching the right people, your goals are accomplished and your time is well-used.
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