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Good2BSocial is well known as the SEO for Lawyers agency, but we’re much more. We’re a leading law firm marketing company dedicated to helping our clients reach their online marketing objectives. We work with national and international lawyers, law firms and companies in the legal industry, offering a wide variety of services including SEO, social media management, website design & maintenance and PPC advertising. If your strategy for producing new leads or turning qualified leads into clients isn’t producing results, let us show you what a legal digital marketing provider who works exclusively with attorneys can do for you.
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5 Misunderstood Content Marketing Best Practices
A best practice is “a standard or set of guidelines that is known to produce good outcomes if followed.” Best practices are hugely helpful because they allow you to make use of experiences prior to your own. However, “best” doesn’t mean “indisputable”, or something...
Podcast Episode 187: Will AI Kill SEO?
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artifical Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over 15 years. For the past 6, she has focused...
How to Level Up Your Law Firm’s Social Media Strategy for 2023
Social media marketing for law firms has several benefits and has become vastly popular. However, that means there’s more activity and competition than ever before, making it harder for law firms to stand out. Fortunately, we’ve got you covered with best practices to...
How Google Analytics Can Inform Law Firm Content Marketing
As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics. One of the benefits of law firm content marketing is that it helps your website to appear in organic searches which then drives website...
How Google’s Core Algorithm Update Will Affect Law Firms in 2023
Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affect search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this information and how it’ll impact their firm’s...
How To Use LinkedIn for Lead Generation
Plenty of successful law firm marketing and sales professionals will tell you that they leverage LinkedIn on a regular basis. It’s a great place to access your target audience and nurture relationships with them. You probably already know the basics on keeping your...
Podcast Episode 186: Restructure This!
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Justin Bernbrock. Justin Bernbrock is a partner in Sheppard Mullin’s Chicago office and the head of Chicago’s complex restructuring team. Justin has worked on some of the most complex Chapter 11...
How To Measure Your Content Marketing ROI
There aren’t necessarily standards for what defines success in online marketing. What you’ll measure depends on your goals and initiatives, particularly when it comes to content marketing. Furthermore, the numbers alone don’t tell the whole story. You need to decipher...