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We help lawyers, law firms, and companies that sell to law firms generate more leads and acquire new business.

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We work with law firms and companies in the legal industry who are serious about growth but are often frustrated that they’ve spent time, money, and effort on their website and on digital marketing, yet they still don’t generate the results they had hoped for.

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Are you a lawyer looking to grow your practice?

Are you a legal marketer who needs help with digital?

Are you a legal vendor looking to increase business?

Develop a Digital Marketing Strategy

Generate Awareness with My Target Audience

Automate and Improve My Marketing

What Our Clients Are Saying

Good2BSocial brought a combination of practical web development tactics, best practice recommendations, and legal industry knowledge to CDS’s website redesign project. As a result of the new site, we give our prospects a clear story of who our team members are along with the services we provide, resulting in a five-fold increase in our conversion rate. Kate Hutchinson – Director of Marketing, CDS

Good2bSocial has been incredibly successful in crafting our content strategy, managing social, and driving digital marketing campaigns to grow the firm. We’ve been especially pleased with the number of quality leads the firm has been able to consistently acquire based on organic search and paid efforts, such as Google Adwords and Facebook Advertising. I can’t recommend Good2bSocial highly enough. Evan S. Schwartz, Esq. – Schwartz Law PC

Good2bSocial has helped my firm in so many different ways. They created a social media presence for my company as well as put my firm on the first page of many Google searches through search engine optimization. Their attention to detail and dedication to helping my firm succeed has made me extremely happy with their work. They helped me create, host, and promote a webinar that allowed me to generate new leads. I would encourage any law firm that is looking to gain more clients to hire Good2bSocial.

Leslie Schreiber, Founder, Leslie Schreiber, P.A.

Good2bSocial has helped me get the most value out of the time and effort I invest in content marketing and social media, and has helped me to augment my reputation as a thoughtful voice in my areas of practice. Good2bSocial understands the practice of law. I highly recommend Good2bSocial to any lawyer who is looking to generate real business results. Judy Selby – Former Partner, Baker Hostetler

When I was appointed to serve as Technology Coordinator for the American Academy of Matrimonial Lawyers, one of my top priorities was to improve our organization’s social media presence. After a great deal of research and interviewing several companies, the AAML selected Good2bSocial for our social media, newsletter, and related needs. Guy and his team have been great to work with, and I am very pleased with the results thus far. Ben Stevens – Technology Coordinator, American Academy of Matrimonial Lawyers

Working with Good2bSocial has completely revolutionized the customer-facing profile of my business. From designing a web/social-media strategy and platform, to full implementation, to on-going consulting, coaching and fine-tuning, I never knew all the things I was doing wrong until Good2bSocial showed me how easy it is to do it right. Brian Schachter, Esq. – Founder, Schachter & Levine, LLP

Good2BSocial has helped our firm to significantly increase the number of leads we are receiving from our digital marketing efforts. Through their work, managing our social media, SEO and PPC campaigns, we have seen a substantial increase in the number of conversions and as a result new clients. The team at Good2bSocial provides excellent service to our firm and functions as an extension of our marketing team. I highly recommend Good2bSocial. Jonathan S. Damashek – Partner , Hecht Kleeger & Damashek, P.C

Good2BSocial and Guy Alvarez have far exceeded our expectations. I have been trying for years to truly comprehend the power of social media and web analytics, and now I am much better prepared to make good decisions. Within a short amount of time, Guy developed a social media strategic focus for our firm which we are implementing. We consider Good2BSocial to be an integral part of our team as they contribute rock solid ideas and strategy. Cory B. Cullen – Director of Marketing, Hopkins Carley

We had a very positive experience working with Good2bSocial. They were tasked with rewriting the content and copy of our website, and redesigning it from top to bottom. Besides the finished product being outstanding, they managed the process well by being communicative and setting expectations. They listened carefully to our goals, and proposed several different ideas and concepts to accomplish our mission. They are a great partner and we recommend them 100%. Keith Fall & Ross Weil – Partner, Walker & Associates

Good2bSocial has been instrumental in helping us grow our digital footprint and expand our reach on social media. Their proven methodology and innovative use of technology has enabled us to reach a larger number of readers and also to provide added value to our existing contributors. I highly recommend working with Good2bSocial. Kristin Calve – Publisher, Corporate Counsel Business Journal

Good2bSocial has opened up my eyes to the power of social media as applied to professional services. They combine media savvy with an analytic rigor and creative energy. I would highly recommend them to any organization/individual keen to tap into the business potential of social media. Mark A. Cohen, Esq. – Adjunct Professor, Georgetown University Law Center

Good2bSocial has been a terrific resource for our marketing department and attorneys. Through group and individual training sessions and consultations, the Good2bSocial team has supported us during the development and launch of a practice-specific microsite and blogs, and has continued to help us navigate the world of social media well after launch. Jenni Dickson – Business Development and Marketing Manager, Patterson Belknap Webb & Tyler LLP

The team at Good2bSocial are forward-thinking experts on not just how to market, but when to market, and what content to provide to effectively get your message across. The team has guided me and my firm through redesigning of our interactive website. Good2bSocial has set up an editorial calendar to help my firm both create content and curate content to the maximum potential of our clients. I’d recommend Good2bSocial without reservation. Joshua Brinen, Esq. – Managing Partner, Brinen & Associates

Good2bSocial helped our small law firm build, and trained us to execute, a social media strategy. Good2bSocial is extremely knowledgeable about social media as it applies to lawyers and offered concise and targeted advice that helped us execute our strategy quickly and efficiently. Guy’s advice has added incredible value to our growing business and I would wholeheartedly recommend Good2bSocial’s services to any law firm or lawyer looking to expand their social media presence. Esther Farkas, Esq. -Co-Founder and Partner, Farkas & Neurman PLLC

Guy Alvarez of Good2bSocial has been an excellent resource to our business in creating winning social media strategies. He jumped-started our efforts to attract customers and build engagement online. Guy was able to quickly dive into our challenges and make solid recommendations that could be implemented quickly. We have already seen results. Maura Donovan – Vice President, Marketing, Lexis-Nexis

Our Insights

Google Ads For Law Firms: Indispensable Tricks You Need to Know

Search Engine Marketing

Did you know that Google processes over 3.5 billion searches per day on the platform? It’s no wonder that Google Ads (formerly known as Adwords) is the world’s largest and most widely used online advertising platform. Law firms that advertise on the platform can...

The Future of Law Firm SEO: On-SERP SEO

SEO

The SEO game is changing and it’s no longer enough for law firms to target and monitor organic search engine rankings alone. Rather, they need to embrace a more integrated approach: on-SERP SEO. (SERP stands for search engine results page.) The term on-SERP SEO refers...

Agile Law Firm Marketing: Why It’s More Important Now than Ever

Digital Marketing

COVID-19 is accelerating the pace of change at law firm marketing departments all across the world. Overnight, law firm marketers have had to quickly adjust to the new remote work reality, learning to both lead and manage virtual teams. This is not an easy feat and a...

Improve Your Law Firm’s SEO with a Website Audit

SEO

Search engine optimization (SEO) is not a “set it and forget it” kind of thing. All of the factors that determine where your website shows up in search results are in constant motion. Other web pages, users, search ranking algorithms, and even the internet itself, are...

Benefits of Google Analytics for Law Firm Marketing and an Easy Guide to Getting Set Up

Measurement and Analytics

Google Analytics is one most popular digital analytics software that more and more law firms are utilizing to accurately analyze in-depth details about the visitors on their website. Most law firms are aware and/or have had a brief encounter with Google Analytics, but...

Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy

Podcast

In this episode of Legal Marketing 2.0, host Guy Alvarez is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm’s content marketing strategy. Jay is the Director of Communications at Bracewell LLP,...

A Legal Marketer’s Guide to A/B Testing for Optimal Campaign Performance

Measurement and Analytics

Digital marketing offers several benefits - but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so? A/B...