Digital Marketing Training for Marketing Professionals

Content marketing for lawyers

While digital marketing offers an unparalleled opportunity to reach and engage with the target audience that will allow your organization to achieve its business and marketing objectives, in our experience, a lack of training is often the biggest hindrance to effectively leveraging an online presence to its fullest potential.

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Unlock the Power of Digital Marketing

From beginner to advanced, our comprehensive training programs are designed to educate marketing professionals at every level on both the fundamentals of digital marketing and the most up-to-date best practices while also providing valuable insights that will allow them and their teams to make the most of their online assets.

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Digital Marketing Training Programs

What We’ll Teach You

We offer a variety of digital marketing training packages to meet your specific needs, all easily customizable for current skill levels and deliverable in various formats, including webinars, lunch-and-learns, and group sessions.

Social Media for Recruiting
(Beginner to Advanced)

We’ll work directly with your recruiting team to ensure they have the skills, knowledge and tools to effectively utilize social media for recruiting purposes.

Strengthening Your Alumni Programs With Social Media
(Beginner to Advanced)

Intended for team members who work on alumni relations, this training covers the many ways social media can be leveraged to maintain and strengthen alumni relationships and take your alumni program to the next level.

Writing for Social Media
(Beginner to Advanced)

By focusing on the critical writing principles of purpose, structure, content and audiences, you’ll learn how to devise your own writing approach – and how to tell your organization’s story, convey information, and express its point of view, all in a way that earns engagement.

Social Media Groups: Moderation and Management
(Intermediate to Advanced)

This program covers everything from how to welcome group members to who to invite to your group while also providing helpful insights on everything from enforcing guidelines to kickstarting meaningful conversations.

SEO Fundamentals
(Level(s): Beginner to Intermediate)

This program covers all of the SEO fundamentals necessary to improve rankings in search, including technical SEO, on-page SEO, off-page SEO, local SEO, semantic SEO, keyword research, backlink creation, and more.

Writing for SEO
(Level(s) Beginner to Advanced)

This session will walk you through the ins and outs of writing engaging content that ranks well in search engines.

Digital Marketing Certification for Law Firms

The only course on the market specifically designed for law firms’ marketing professionals. This challenging program will provide legal marketers with everything they need to ensure digital marketing success. Click here for more information, including the full syllabus.

Train the Trainer
(Intermediate to Advanced)

Designed for marketing professionals with existing knowledge and an intermediate or above skill level, this program will enable you to deliver our programs to others within your organization.

our process