Navigating trends & analysis

Looking to catch up on the latest in digital marketing?
As sought-after subject matter experts on all things digital and legal marketing, we’ve got you covered with original thought leadership, research and insights from the Good2bsocial team.

Blogs

Check out our blog for the inside scoop on recent developments and the most cutting-end trends in SEO, content marketing, social media and more.

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How Legal Marketers Can Budget and Bid with Google Local Service Ads

How Legal Marketers Can Budget and Bid with Google Local Service Ads

Navigating the competitive landscape of digital advertising is crucial for law firms and legal marketers aiming to attract new clients. Google Local Service Ads (LSA) offer a unique opportunity to target your firm’s local area and connect directly with those in need of legal services. But to harness its full potential, one must understand the […]

Law Firm SEO: 8 Ways to Increase Traffic to Your Practice Area Pages

Law Firm SEO: 8 Ways to Increase Traffic to Your Practice Area Pages

One of the primary goals of search engine optimization (SEO) is to guide prospects to your law firm’s website, which includes your practice area pages. Your practice area pages communicate to potential clients what it is you do, how you can solve their problems, and other information about why they should get in touch with […]

Podcasts

Listen in as legal industry leader and host Guy Alvarez and his guests share deep insights and fresh perspectives on the latest legal marketing trends and strategies.

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Webinars

For an introduction to trending topics such as branding, content development, campaign-driven marketing, marketing automation, SEO and social media, be sure to check out our on-demand webinars.

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Ebooks

Our complimentary, downloadable ebooks offer comprehensive primers on everything from SEO and social media to content marketing and more.

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The Law Firm Guide to Content Marketing

The Law Firm Guide to Content Marketing

Our goal with content marketing is to strike a balance between communicating clearly what you want to get across and creating content that’s important to your audience. If your law firm struggles with content marketing, start with this guide to help.

The Social Law Firm Index

The Social Law Firm Index is Good2bSocial’s highly anticipated annual study on the adoption, use and best practices of social media marketing within the American legal industry, including our ranking of America’s Top 100 Law Firms for best social media achievement.

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