Navigating trends & analysis

Looking to catch up on the latest in digital marketing?
As sought-after subject matter experts on all things digital and legal marketing, we’ve got you covered with original thought leadership, research and insights from the Good2bsocial team.

Blogs

Check out our blog for the inside scoop on recent developments and the most cutting-end trends in SEO, content marketing, social media and more.

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8 Conversion Rate Optimization (CRO) Trends for Law Firms 

8 Conversion Rate Optimization (CRO) Trends for Law Firms 

Each year, the way we work changes and evolves. From ramping up remote work to increasing concerns about privacy on digital platforms, legal marketers have dealt with a lot of transformations. One thing that hasn’t changed, though – and never will – is the need to attract prospects, and then convert them into new clients. […]

The Impact of AI Overviews on SEO for Law Firms

The Impact of AI Overviews on SEO for Law Firms

Google’s Search Generative Experience (SGE) has evolved, ushering in a new era with AI Overviews. Launched to the public in the US on May 14, 2024, and set to roll out globally by the end of the year, these AI-generated search results are poised to revolutionize how we interact with search engines. This blog post […]

A 7-Point Checklist for International SEO for Law Firms in 2024

A 7-Point Checklist for International SEO for Law Firms in 2024

Navigating the intricate world of international SEO can be daunting, especially for law firms aiming to expand their reach globally. The legal industry is unique in its complexity, requiring tailored strategies to ensure compliance and visibility across different markets. In this post, we’ll explore an actionable 7-point checklist designed to elevate your international SEO strategy […]

Podcasts

Listen in as legal industry leader and host Guy Alvarez and his guests share deep insights and fresh perspectives on the latest legal marketing trends and strategies.

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Webinars

For an introduction to trending topics such as branding, content development, campaign-driven marketing, marketing automation, SEO and social media, be sure to check out our on-demand webinars.

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Ebooks

Our complimentary, downloadable ebooks offer comprehensive primers on everything from SEO and social media to content marketing and more.

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The Law Firm Guide To Pillar Pages

The Law Firm Guide To Pillar Pages

Are you considering creating a pillar page for your law firm? Follow our step-by-step guide to create pillar pages for your law firm that establish authority and expertise in your practice area or industry. 

The Social Law Firm Index

The Social Law Firm Index is Good2bSocial’s highly anticipated annual study on the adoption, use and best practices of social media marketing within the American legal industry, including our ranking of America’s Top 100 Law Firms for best social media achievement.

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