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LinkedIn’s updated generative AI policy has prompted plenty of questions, and for good reason. As of November 3, 2025, the popular social media network began using certain member data to train the generative-AI models that support many of the platform’s features. For lawyers who rely on LinkedIn to share thought leadership, build visibility, or stay […]
Right now, countless professionals are scrolling through LinkedIn, including in-house counsel, CEOs, and other key decision-makers. Many of them need your law firm. The question is whether they’ll stop scrolling when they see your LinkedIn ad. Advertising on LinkedIn gives your firm a rare opportunity to connect with potential clients where they are and at […]
The distance between a simple text prompt and a fully published social media campaign is collapsing. What once required a team of writers, designers, and strategists working for days or weeks can now be crafted in hours, fundamentally changing the economics of creativity and making high-quality content accessible to law firms of all sizes. Artificial […]
Listen in as legal industry leader and host Guy Alvarez and his guests share deep insights and fresh perspectives on the latest legal marketing trends and strategies.
For an introduction to trending topics such as branding, content development, campaign-driven marketing, marketing automation, SEO and social media, be sure to check out our on-demand webinars.
Our complimentary, downloadable ebooks offer comprehensive primers on everything from SEO and social media to content marketing and more.
Welcome to your ultimate guide to making the most out of your marketing budget. This eBook has been meticulously crafted to provide you with insights into the importance of strategic budgeting in the competitive landscape of legal marketing.
Whether you are just beginning to explore AI possibilities or are a seasoned expert, this eBook offers valuable insights and actionable strategies tailored to the unique needs of the legal marketing field.
Are you considering creating a pillar page for your law firm? Follow our step-by-step guide to create pillar pages for your law firm that establish authority and expertise in your practice area or industry.
The Social Law Firm Index is Good2bSocial’s highly anticipated annual study on the adoption, use and best practices of social media marketing within the American legal industry, including our ranking of America’s Top 100 Law Firms for best social media achievement.
