Navigating trends & analysis

Looking to catch up on the latest in digital marketing?
As sought-after subject matter experts on all things digital and legal marketing, we’ve got you covered with original thought leadership, research and insights from the Good2bsocial team.

Blogs

Check out our blog for the inside scoop on recent developments and the most cutting-end trends in SEO, content marketing, social media and more.

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Call to Action

12 Compelling Calls-to-Action (CTAs) for Law Firm Blogs

Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not be the most effective call to action to […]

Google Analytics 4

Decoding Google Analytics 4 for Law Firms: Understanding Your Data

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to navigate GA4 and interpret its data is key to leveraging it effectively for your law firm. In this blog, we will help you get […]

Podcasts

Listen in as legal industry leader and host Guy Alvarez and his guests share deep insights and fresh perspectives on the latest legal marketing trends and strategies.

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Webinars

For an introduction to trending topics such as branding, content development, campaign-driven marketing, marketing automation, SEO and social media, be sure to check out our on-demand webinars.

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Ebooks

Our complimentary, downloadable ebooks offer comprehensive primers on everything from SEO and social media to content marketing and more.

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The Law Firm Guide To Pillar Pages

The Law Firm Guide To Pillar Pages

Are you considering creating a pillar page for your law firm? Follow our step-by-step guide to create pillar pages for your law firm that establish authority and expertise in your practice area or industry. 

The Social Law Firm Index

The Social Law Firm Index is Good2bSocial’s highly anticipated annual study on the adoption, use and best practices of social media marketing within the American legal industry, including our ranking of America’s Top 100 Law Firms for best social media achievement.

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