Ongoing SEO

Content marketing for lawyers

Investing in organic SEO is more crucial today than ever before.

As one of the single most important components of your firm’s branding efforts and online presence, an intelligent strategy for maintaining and monitoring SEO is absolutely essential if you want your digital marketing endeavors to succeed. 

That being said, if you’re not staying on top of the ever-changing search engine algorithms, your organic SEO efforts could end up doing more harm than good.

Search Engine Optimization for Law Firms Website

We Help Law Firms Drive Organic Traffic to Their Sites

Good2bsocial works exclusively with law firms, lawyers, and companies and organizations in the legal industry seeking to improve their online visibility to better reach and engage with their target audience.

We’re in the trenches every day and well-versed in the best practices that apply to today’s SEO for attorneys and law firms. From landing pages and link-building to ongoing optimization and monitoring, we’ll ensure you’re in the best position to earn Google’s top rankings and attract more organic traffic to your site. 

Connect with us today, and let’s talk!

SEO tools for law firms

Our Ongoing SEO Services

A thoughtful approach to organic SEO can raise your search rankings and bring more organic traffic to your firm’s site. But it takes time, attention, and skill to see results, and best SEO practices must be implemented every time you publish new content to your website.

Fortunately, good things really do come to those who wait! Once you build SEO momentum, it tends to last for a long time.

So what can you expect from our ongoing SEO services?

advertising strategy for law firms

Landing Pages

Well-optimized landing pages are crucial if you expect to rank for targeted keywords. The more useful and comprehensive they are, the higher they’ll place in Google’s search rankings. We’ll work with you to develop landing pages that contain valuable, in-depth content potential clients will want to see.

law firm landing page


The Google algorithm awards sites that attract links from other high-quality websites and penalizes those with too many low-quality backlinks. We’ll help your site solve the quality vs quantity puzzle by:

  • Publishing high-quality, free content and posting it to social media. This “link-bait” can include videos, e-books, in-depth guides, or infographics, as long as the material is relevant to your firm and helpful to your audience.
  • Engaging and contributing to forums, groups, and other more targeted communities that are likely to share and blog about your content.
  • Reaching out to the press and relevant bloggers for media coverage and interviews.
SEO Link Building for Legal Marketers

SEO Measurement and Optimization

Organic SEO is an ongoing process that requires continuous monitoring to ensure you’re on track to achieve your goals:

  • We’ll perform ongoing keyword research and determine how well you’re using them.
  • We’ll uncover where you should be ranking and what traffic will drive the most revenue.
  • We’ll alter your website accordingly by building pages and content to rank for the most valuable keywords.
  • We’ll assist with interlinking to pass on SEO juice from your high-authority pages to the lower-authority pages on your site.
  • We’ll offer navigation and usability recommendations for ensuring Google can properly crawl and index all of your pages, as well as ensuring a consistent experience for visitors to your site.
conversion rate optimization best practices for law firms
our process