Over the past 15 years, the business of law has evolved greatly, impacting marketing teams at firms all around the globe. Law firms are facing tremendous pressure to rethink the manner in which they provide and package their services. While these changes can be exciting, they’re no doubt frightening for firms that are not up to speed.
With the introduction of the digital era, digital dynamics are impacting the shift taking place within firms. In order to become faster, better, and stronger, every company in every industry must become a tech company to utilize the resources available.
With so many moving parts in law firm marketing departments, it’s important to take into account the firm’s culture. In this webinar, our panel of legal experts discuss the number of changes impacting the legal industry right now, and what that means for the law firm marketing department of the future.
In this video you’ll learn:
- How the business of law has changed and its effect on marketing and business development
- How marketing has changed in the digital era
- The challenges of firm culture
- The 3 areas of change: people, technology & process
- Examples of innovation in legal marketing
- Predictions for the future\
Guy Alvarez, Founder and CEO, Good2bSocial
Guy Alvarez is the founder and CEO of Good2bSocial – a digital marketing agency with a focus on the legal industry. He is a recovering lawyer, with over 20 years of experience in the industry.
Yolanda Cartusciello, Partner, PP&C Consulting
Yolanda Cartusciello is a Partner at PP&C Consulting – a firm focused primarily on the legal profession, as well as other in- house departments. Prior to becoming a Partner, Yolanda was the Chief Marketing Officer for both Debevoise & Plimpton and Cleary Gottlieb. She had nearly 30 years of experience working inside of law firms prior to moving to the consulting side.
Laura Galeano, Esq., Chief Marketing Officer, Bilzin Sumberg
Laura Galeano Esq. is the Chief Marketing Officer of Bilzin Sumberg. Although a lawyer by trade, Laura has been working in legal marketing for an excess of 15 years. She has been at Bilzin Sumberg for over a decade, working across several departments to utilize a wide range of resources.