Our 5-Step SEO Audit
Before you can succeed at SEO, you must determine where you stand right now.
Our 5-step SEO audit allows us to do just that. Once your audit is complete, we’ll draw on our acquired insights to propose a strategy tailored to your needs and capable of achieving your goals.
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Step 1. Getting the Lay of the Land
We configure our crawling tools and begin collecting relevant site data to learn where you currently rank. We’ll review your Google Analytics, evaluate your traffic patterns, and set up Google Search Console for your site.
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Step 2. Auditing Accessibility
This stage of the audit seeks to determine how well the search engines are currently able to access your website. We want to ensure the basics are there and that nothing impedes the bots from crawling your pages.
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Step 3: Indexability
Once we determine that search engines can access your site, we’ll ensure they’re actually indexing your pages. In the event we discover you are being blocked, we’ll work to determine the reason and then propose a solution for getting your site back in the rankings.
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Step 4: On-Page Ranking Factors
Next, we’ll review all factors on your site that influence rankings, including URLs, content, information infrastructure, HTML markups, and outlinks. We’ll also be scrutinizing your site for any duplicate content (including duplicate URS) and keyword cannibalism, which can prove detrimental to your rankings.
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Step 5: Off-Page Ranking Factors
Because your site’s quality is primarily determined by the quality of the sites linking to it, we’ll perform an in-depth analysis of your backlink profile and identify opportunities for improvement.
