The Social Law Firm Index

How well are America’s top law firms leveraging social media?

The Social Law Firm Index is Good2bSocial’s annual study on the adoption, use and best practices of social media marketing within the American legal industry.

Since 2016, we’ve embarked on an in-depth exploration to ascertain how well the nation’s top 200 law firms (as ranked by American Lawyer) are using digital marketing to connect with and engage the target audience each needs to achieve their business development goals. Our team spends month analyzing and measuring each firm’s effectiveness and reach across all major social media platforms and content channels to:

  • Determine their overall digital ranking, along with individual rankings for each social network: LinkedIn, Twitter, Facebook, Instagram, and YouTube.
  • Evaluate each firm’s use of thought leadership content and SEO on their websites.
  • Predict legal marketing trends for the coming year.
  • And more


Within the pages of each year’s report, you’ll also find featured case studies detailing the top firms’ experience and how they found success on social media, as well as answers to your most pressing legal marketing questions directly from Good2bSocial Founder & CEO Guy Alvarez.