by Kevin Vermeulen | Apr 15, 2019 | Content Marketing
Is blogging something your firm spends a good amount of time and energy on? Or is it something you do, as you have time, and check off your to-do list? The fact is, in this digital world where content marketing gets more bang for your buck than most methods, blogging...
by Guy Alvarez | Apr 8, 2019 | Content Marketing
Content is more important than ever. If you can’t engage, you can’t win with marketing in today’s landscape. Successful content marketing begins with the headline. Think of how many pieces of content you make time to read, simply because of the headline. The opposite...
by Shruthi N | Mar 1, 2019 | Content Marketing
Newsletters are an excellent way to kill many birds with one stone, but there’s a fine balance between utilizing the tool properly and having your emails land in your client’s spam box. Finding a way to both engage and inform your target audience can be extremely...
by Alanna Fichtel | Feb 25, 2019 | Content Marketing
Your law firm likely spends a great deal of time creating and curating content for its website in order to provide current and prospective clients with answers to their legal questions and showcase your expertise. With all the time and effort your firm puts into...
by Guest | Feb 20, 2019 | Content Marketing
Email marketing is an excellent way for your law firm to capture new business, or keep your firm front-of-mind for past clients. However, not all email campaigns are created alike. In fact, long-term email marketing strategies may be much more useful to your law firm...
by Alanna Fichtel | Feb 7, 2019 | Content Marketing
Visual data is often preferred and processed faster than text, and statistics show that web pages and online materials with videos are more likely to attract and retain viewers. While the legal industry has been somewhat slow to adapt, most of the Am Law 100 firms now...
