by Talia Schwartz | Oct 26, 2020 | Content Marketing
How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney bio validates your legal prowess and helps...
by Noreen Fishman | Oct 21, 2020 | Content Marketing
Leading law firms use content marketing to build their brand, attract new clients, and grow their revenue. By offering useful information that answers a potential client’s initial questions, you’re positioning your law firm as an expert and authority on a given issue...
by Kevin Vermeulen | Oct 16, 2020 | Content Marketing
For your law firm’s most effective video ad strategy, try aligning video content with the 3 stages of the buyer’s journey. By creating videos with a funnel-focused mindset, you can nurture and convert more leads into clients. Design each video with its particular role...
by Talia Schwartz | Oct 8, 2020 | Content Marketing
Podcasts are the new “It” form of content. In fact, 39% of men and 36% of women age 12+ in the U.S. are monthly podcast listeners (Edison Research). Additionally, Google’s search algorithms are increasingly taking audio forms of content into account. Research is...
by Vondrae McCoy | Oct 7, 2020 | Content Marketing
If you follow our blog, you’ve heard it before: content is king. In today’s world, good content isn’t good enough – your content needs to be great. Content should be well-written, relevant, and valuable to your intended audience. Here are six of our favorite...
by Talia Schwartz | Sep 28, 2020 | Content Marketing
Webinar usage among law firms and companies has skyrocketed over the last few months, which shouldn’t come as a surprise. Webinars are the next best option to an in-person meeting or event. Here at Good2bSocial, we know a thing or two about webinars. We’ve hosted and...
