by Guy Alvarez | Dec 3, 2018 | Content Marketing
Webinars are great for so many reasons. They make for a great lead magnet, they’re wonderful marketing tools, they can be saved and repurposed, and they showcase expertise. If you’ve decided to make webinars part of your marketing or business development process,...
by Kayla Johnson | Nov 26, 2018 | Content Marketing
In this year’s Social Law Firm Index, we highlighted the growing importance and adoption of interactive content for law firms. Interactive content can include quizzes, assessments, tools, and surveys and is one of the best ways for law firms to facilitate engagement...
by Kayla Johnson | Nov 19, 2018 | Content Marketing
You’ve heard us say it before: content is king. In today’s world of digital marketing, content can make a huge difference to your bottom line. The right technology is key – and the options can seem endless. The Content Marketing Institute recently released a...
by Kevin Vermeulen | Nov 9, 2018 | Content Marketing
For law firms, legal marketers, and legal vendors, a full funnel is key. A full funnel paves the way to client acquisition and ongoing relationships that help a company flourish. Obviously, keeping that engine running takes work. A great way to generate leads to fill...
by Kayla Johnson | Nov 2, 2018 | Content Marketing
The National Law Review recently published an article stating that 96% of consumers have turned to the internet for legal advice. With that kind of staggering statistic, it’s no wonder we’re encouraging legal firms and vendors who support them to focus more of their...
by Kayla Johnson | Oct 25, 2018 | Content Marketing, Podcast
In this episode of Legal Marketing 2.0 the Business Development Manager at McNair, Jessica Haarsgaard, discusses her firm’s strategy when it comes to repurposing content and taking advantage of outside partnerships to expand an article’s reach. Subscribe to the Legal...
