Category: Content Marketing

Boost Your Law Firm’s Webinar Sign-Ups: A 10-Step Guide

Webinars are a crucial part of business strategy. They serve as a powerful platform to showcase your firm’s competence and generate promising leads. However, holding webinars and briefly marketing them is not enough. Here are some insights to effectively drive more registrants to your upcoming webinars. 1. Expand Your Promotional Timeline The number of webinar […]

Alt Text For Law Firms: What It Is & How To Write It

In this blog, we will explore alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important for […]

Mastering Content Mapping: A Strategic Approach to Boost SEO for Law Firms

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of awareness. Some may be casually browsing your site for the first time, others might be actively researching […]

How to Create an Effective Content Calendar: A Guide for Law Firms

In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their digital footprint. At the heart of this effort lies an indispensable tool: the content calendar. In this blog, we’ll […]

How to Find the Best Keywords For Your Law Firm’s SEO Campaign

Keywords are the backbone of any SEO strategy. In order to rank in search engines, you must optimize your content for target keywords that you want to be found for online. But how can law firms know which keywords will be best for their strategy? Here’s how to find the best keywords for your law […]

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option remains a smart way to modernize the traditional e-newsletter approach […]

How Law Firms Can Conduct a Competitor Analysis on LinkedIn

Having a robust online presence is essential for law firms looking to stay competitive. LinkedIn, with its professional focus and extensive user base, offers the perfect environment for legal practices aiming to build their brand, attract new clients, and establish thought leadership. But how can law firms ensure they are leveraging this platform effectively? One […]

Engaging Content Marketing Strategies for Law Firms

Law firms are increasingly turning to content marketing as a means to differentiate themselves in a crowded market. The rise of digital platforms has transformed the way clients find and interact with legal services, making a robust online presence essential. For law firms, effective content marketing not only drives visibility but also establishes credibility, educates […]

Video Marketing for Law Firms: 12 Techniques That Will Drive Success

Video is huge, and only getting bigger. In fact, online video accounts for 82.5% of web traffic. If that figure makes you want to ramp up your law firm’s video marketing strategy, you’ll want to read the 12 techniques below. In this article, we reveal some of our favorite tips to help you create compelling, […]

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Content marketing for law firms is hard. Unfortunately, fun, exciting, and engaging aren’t usually the first words people use to describe content in the legal industry. The content that most law firms publish often gets a bad reputation for being boring and uninteresting. A lot of digital marketers will also shy away from working in […]

How Law Firms Can Build Their Brands with Video Marketing

In the increasingly digital landscape of today, your law firm can’t afford to ignore the power of video marketing. Especially in the competitive legal realm, building a strong, recognizable brand is essential for success. In this blog, we will explore the benefits, statistics, and actionable strategies for law firms to harness the potential of video […]