Category: Content Marketing

In the modern age, having a robust online presence is no longer just an option for law firms—it’s a necessity. With increasing competition, it’s essential to ensure that your firm stands out in search engine results to attract more clients. However, when operating on a budget, achieving this can seem like a daunting task. Fear […]

How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney bio validates your legal prowess and helps people get to know you, long before they pick up the phone […]

Video is huge, and only getting bigger. In fact, online video accounts for 82.5% of web traffic. If that figure makes you want to ramp up your law firm’s video marketing strategy, you’ll want to read the 14 techniques below. In this article, I reveal some of my favorite tips to help you create compelling, […]

If you’re like most professionals with an online presence, you put a lot of thought into the content that goes on your website. You’re aware of what potential clients are looking for, and you’ve got some ideas about SEO. You know that attracting new visitors and leads is about a lot more than just churning […]

If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest using AI tools to write web content, most experts recommend against it. In this […]

Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a highly targeted and personalized strategy for firms to remain top of mind and build relationships with clients and prospects. Moreover, compared to other marketing channels, email marketing is an inexpensive way […]

As legal marketers, it’s easy to fall into the trap of repeating the same types of content over and over. If you feel like you’ve done it all and are looking for something fresh, it’s time to explore some uncommon yet highly effective digital content formats. In this blog post, I will explore 10 innovative […]

In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in a comprehensive digital strategy. Today, we know that social media is key to driving more […]

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.”  Many […]

As the name implies, evergreen content is search-optimized content that is continually relevant and stays “fresh” for your law firm’s readers over a long period of time. Unfortunately, creating quality evergreen content is easier said than done. Even a law firm’s most authoritative evergreen content can begin to show age over time. That being said, […]

We are officially entering a new era: the content overload era. Content is no longer a luxury, but a necessity for law firms looking to establish authority, attract clients, and differentiate themselves in an increasingly crowded digital landscape. With the vast volume of content being created daily, standing out requires more than just frequent publishing—it […]

Case studies are an invaluable asset to have on your website. They enable visitors to understand the type of work you do, who you do it for, and how you approach your work. Case studies are a tried-and-true way to illustrate your firm’s successes with clients, which makes them an important part of any content […]