by Julie Lorson | Feb 27, 2024 | Content Marketing, SEO
In the modern age, having a robust online presence is no longer just an option for law firms—it’s a necessity. With increasing competition, it’s essential to ensure that your firm stands out in search engine results to attract more clients. However, when...
by Laurie Villanueva | Feb 22, 2024 | Content Marketing, Digital Marketing, SEO
In an industry often associated with tradition and formality, the legal landscape has been reshaped by a digital era that drastically shifted how law firms approach marketing. As law firms increasingly explore new avenues to connect with their audience, one buzzword...
by Guy Alvarez | Feb 15, 2024 | Content Marketing
If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your other activities. If you’re looking for...
by Laurie Villanueva | Feb 7, 2024 | Content Marketing, Legal Marketing
In the competitive landscape of the legal field, establishing oneself as a thought leader is paramount. Publishing a by-lined article in a respected legal publication serves not only as a testament to a lawyer’s knowledge but also as a strategic tool for career...
by Julie Lorson | Feb 5, 2024 | Content Marketing, Digital Marketing
As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be penalized and rank lower? Or, does it appear...
by Noreen Fishman | Feb 1, 2024 | Content Marketing
With the rise of tablet and e-reader popularity, ebooks have become an important part of legal thought leadership. Ebooks are an incredibly powerful lead-generation tool and a key piece of a robust content marketing strategy. They allow law firms to position...