by Vondrae McCoy | Jun 5, 2020 | Content Marketing
Video is critical for law firms that want to continue to engage with their target audiences throughout the COVID-19 pandemic. According to Pew Research, 55% of people watch videos online every day, and that number has only increased with the shelter at home orders....
by Vondrae McCoy | Jun 1, 2020 | Content Marketing
Law firm marketers know that data-driven marketing is the most effective type, but it’s not always easy to tie data into content. Content marketing is more of a creative endeavor – but that doesn’t mean you can’t use the statistics and facts that you have access...
by Vondrae McCoy | May 12, 2020 | Content Marketing
No matter how great your law firm’s blog is, it’s unlikely that your audience takes the time to read every piece you publish. Rather than be discouraged by that fact, see it as an opportunity to do more with less. There are certainly some nuances to keep in mind in...
by Kevin Vermeulen | May 8, 2020 | Content Marketing
Podcasting is a powerful tool, and one of the most critical components of a podcast is the speaker’s voice. A high quality podcast voice can be the difference between an engaging and exciting podcast or a lackluster one. If you are already leveraging podcasts as part...
by Christina Doodnauth | May 6, 2020 | Content Marketing
Infographics offer a wide range of benefits. Most notably, they can distill advanced ideas into a simple visual form allowing readers to take in a lot of information quickly. Read on to learn how you can create eye-catching infographics within your law firm’s digital...
by Talia Schwartz | Apr 29, 2020 | Content Marketing
Authenticity is one of the most basic tenets of law firm marketing, especially now in these uncertain times. The firm needs to be careful to not come off as opportunistic or insensitive. If all people see on your firm’s social media are awards, they’ll understand the...
