by Vondrae McCoy | Jul 15, 2021 | Content Marketing
Did you know that the average person receives 88 emails per day? Email is an essential part of most of our lives, whether at home or in the workplace. It’s also an affordable way for legal marketers to reach their prospects – but that can only happen if they...
by Kevin Vermeulen | Jul 9, 2021 | Content Marketing
Effective blogging is not only a great lead generation tool, but a value-add for current clients. Blogs and thought leadership content can help improve your reputation and credibility as a lawyer and help attract new clients. Of course, to maintain your law...
by Vondrae McCoy | Jul 7, 2021 | Content Marketing, Measurement and Analytics
Producing great content is an important part of meeting many of your legal marketing goals. Building a loyal and engaged audience can help you to support more people, gain leads, and carve out a brand for your firm. Content comes in many shapes and forms, so it’s...
by Kevin Vermeulen | Jul 1, 2021 | Content Marketing
Most law firms put out an email newsletter – and for good reason. They remain an effective tool for marketing to and retaining existing clients. Though there are countless new ways of communicating with people in your database, an email newsletter is a concise...
by Talia Schwartz | Jun 28, 2021 | Content Marketing
Podcasting as a business development tool in 2021 is growing. With law firms and attorneys releasing audio content to build trust, connect with their audience on a personal level, and boost brand awareness. Along with blogs, thought leadership papers, and videos,...
by Talia Schwartz | Jun 15, 2021 | Content Marketing
Webinars are a fantastic way to share your firm’s expertise and generate leads, and they’ve become even more important during the pandemic. However, simply hosting webinars isn’t going to do much for your marketing strategy. Nor will briefly advertising them and then...
