by Kevin Vermeulen | Mar 16, 2021 | Content Marketing
Webinars have always been an important part of law firm marketing, but they’ve ramped up during the COVID-19 pandemic. As in-person events such as seminars have been increasingly canceled, webinars have replaced these opportunities. There are a few traits that...
by Noreen Fishman | Mar 9, 2021 | Content Marketing
Email segmentation is an effective marketing strategy that can increase your law firm’s email open rates and conversion rates. The more relevant your email communication is, the more likely your audience will continue to engage with it. In fact, according to the...
by Kevin Vermeulen | Mar 1, 2021 | Content Marketing
Are you ready to break out the microphone and jump into the world of podcasting? Podcasts are an increasingly popular form of content consumption. Not only that, but they are relatively easy to produce, they attract a highly engaged audience and help to humanize your...
by Noreen Fishman | Feb 26, 2021 | Content Marketing
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a website, a box will pop up offering you...
by Talia Schwartz | Feb 23, 2021 | Content Marketing
Video marketing this year is more beneficial to your law firm than any other time in recent history. Incorporating video into your marketing strategy can provide all kinds of positive results, from attracting more leads to delighting current clients into becoming...
by Guy Alvarez | Feb 5, 2021 | Content Marketing
As more and more people have access to smartphones, iPods, and other mobile devices, the opportunity for reaching out to connect quickly and effectively with others has never been greater. One of the most popular and powerful means of communication is, undoubtedly,...
