by Noreen Fishman | Jun 23, 2022 | Content Marketing
Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in their services. Marketing to them is simply a...
by Noreen Fishman | Jun 8, 2022 | Content Marketing
We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content isn’t going to change any time soon. Even robust legal...
by Noreen Fishman | May 6, 2022 | Content Marketing
Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative impact. Here are some of the most common mistakes that...
by Noreen Fishman | May 2, 2022 | Content Marketing
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items can make the right statement for your firm? What will promote your firm effectively? Review these types of content and consider which might be right for...
by Kevin Vermeulen | Apr 15, 2022 | Content Marketing
Content marketing is more than just a buzzword. With the term thrown around so much, you might be under the impression that anyone can crank out content. But that’s absolutely not the case. Law firm content marketing is just as much a science as it is an art, and it’s...
by Kevin Vermeulen | Apr 6, 2022 | Content Marketing
Most law firms understand the importance of email to their overall digital marketing strategy. Despite other emerging marketing tactics such as social media, email is still an incredibly effective way to remain top-of-mind and nurture relationships with clients and...
