by Vondrae McCoy | Feb 2, 2023 | Content Marketing
Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). In 2023, online video is expected to account for 82.5% of web traffic. If those figures make you want to ramp up your law...
by Noreen Fishman | Jan 27, 2023 | Content Marketing
If it feels like your content marketing goals are loftier than your content marketing budget, you’re not alone. The Content Marketing Institute recently released a report detailing some dissatisfaction among content marketers: a workload that’s too large, while...
by Kevin Vermeulen | Jan 19, 2023 | Content Marketing
Podcasts can be a very successful marketing tool for law firms when done correctly. “Done correctly” is a key term though – because there are many podcasts that never gain any traction. How can you separate yourself from the noise on an increasingly popular channel? ...
by Kevin Vermeulen | Jan 11, 2023 | Content Marketing
If you follow our blog, then you know we are huge believers in thought leadership for law firms. Displaying expertise and credibility is an incredibly important marketing activity for legal organizations. When what you have to sell is your own knowledge, showing that...
by Vondrae McCoy | Jan 5, 2023 | Content Marketing
The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past performance, create and refine strategies, and...
by Guy Alvarez | Dec 13, 2022 | Content Marketing
Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A compelling email subject line. Keep reading to...
