by Vondrae McCoy | Feb 3, 2020 | Content Marketing
Visual data is often preferred and processed faster than text, and statistics show that web pages and online materials with videos are more likely to attract and retain viewers. While the legal industry has been somewhat slow to adapt, most of the Am Law 100 firms now...
by Vondrae McCoy | Jan 21, 2020 | Content Marketing
A new year and a new decade are upon us. Hopefully you’ve been following our content marketing blog and have taken away several great tips for starting the calendar year. It’s a great time to look back on past performance, create and refine strategies, and look for...
by Noreen Fishman | Dec 27, 2019 | Content Marketing
Email marketing can be a powerful means of bringing in new and repeat business for law firms. When properly executed, email marketing is a highly targeted and personalized strategy for firms to remain top of mind and build relationships with clients and prospects....
by Kevin Vermeulen | Dec 24, 2019 | Content Marketing
One of the toughest lessons for lawyers to learn is that their blogs — which they may find interesting — ultimately do not resonate with their target audience. That is why the value of data in the context of content marketing cannot be overstated. Through...
by Kevin Vermeulen | Dec 16, 2019 | Content Marketing
If you’re an attorney who’s looking to tap into a wider audience and reach more prospects, you should consider starting your own podcast. Podcasts are one of the fastest growing trends in content marketing today. According to a recent study, 32% of the population...
by Vondrae McCoy | Dec 11, 2019 | Content Marketing
Did you know that 500 hours of video are uploaded to YouTube every minute? The sheer volume of video content on YouTube is growing exponentially and the platform is increasingly competitive. In turn, there is a lot of clutter and noise, which makes the platform...
