by Guest | Feb 20, 2019 | Content Marketing
Email marketing is an excellent way for your law firm to capture new business, or keep your firm front-of-mind for past clients. However, not all email campaigns are created alike. In fact, long-term email marketing strategies may be much more useful to your law firm...
by Alanna Fichtel | Feb 7, 2019 | Content Marketing
Visual data is often preferred and processed faster than text, and statistics show that web pages and online materials with videos are more likely to attract and retain viewers. While the legal industry has been somewhat slow to adapt, most of the Am Law 100 firms now...
by Kevin Vermeulen | Jan 28, 2019 | Content Marketing
Many people don’t realize they are overlooking a key subset of valuable information: the search data contained within their own website. Once you figure out how to pull such reports and really dive into the data, it will feel like a new world is open to you! Analyzing...
by Kevin Vermeulen | Jan 17, 2019 | Content Marketing
One of the most important aspects of successful digital marketing, is content personalization for law firms. Regardless of the industry, clients are faced with a range of choices and the way to stand out is to customize content to the unique needs of your clients....
by Kayla Johnson | Jan 7, 2019 | Content Marketing
From writing content to perfecting design, creating law firm marketing emails takes time and effort. However, email marketing is a waste of time if your newsletters and client alerts are landing in the spam box. Luckily, preventing your emails from being marked as...
by Guy Alvarez | Dec 3, 2018 | Content Marketing
Webinars are great for so many reasons. They make for a great lead magnet, they’re wonderful marketing tools, they can be saved and repurposed, and they showcase expertise. If you’ve decided to make webinars part of your marketing or business development process,...
