by Kevin Vermeulen | Aug 16, 2018 | Content Marketing
The overall goal of any law firm content marketing plan should be to share your firm’s knowledge and experience through a cohesive story. This can be difficult for any organization, and especially for law firms. If you take a hard look at the content you’ve been...
by Kayla Johnson | Aug 2, 2018 | Content Marketing
Those in the world of marketing know that you will see better results if you use segmentation as part of your email marketing campaign since potential clients appreciate personalization. According to a recent report on the industry from Emma Email Marketing, 21% of...
by Kayla Johnson | Jul 26, 2018 | Content Marketing
Are you attracting the audience you want from your content marketing efforts? If you think that it’s as simple as publishing your post and moving on with your day, you’re missing a key component of effective blogging: promotion. In order to make your content...
by Guy Alvarez | Jul 23, 2018 | Content Marketing
As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics.One of the benefits of content marketing is that it helps your website to appear in organic searches which then drives website traffic....
by Guy Alvarez | Jul 12, 2018 | Content Marketing, Uncategorized
What Is Campaign-Driven Marketing? A marketing campaign can be defined simply as a collection of activities (email, social media, events, PR, online advertising, etc.) that are aimed at a specific target audience and center around a specific topic. Effective marketing...
by Noreen Fishman | Jul 5, 2018 | Content Marketing
Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, and videos, sending out newsletters, social media, organic and paid SEO – it all has value. But what about podcasting? Podcasting is another great...
