by Natalie Moe | Oct 20, 2021 | Content Marketing
Today in legal marketing, it’s all about sharing your expertise and gaining new leads. Though law firm content marketing comes in many forms across several channels, effective strategies increase web traffic, convert more leads, and win clients over time. There are...
by Noreen Fishman | Sep 28, 2021 | Content Marketing
As the popularity of video content continues to increase, it’s important to do everything you can to keep people clicking on your videos instead of scrolling. Video thumbnails are needed for video across all platforms including email, YouTube, Instagram, LinkedIn,...
by Natalie Moe | Sep 15, 2021 | Content Marketing, SEO
Having quality content is at the cornerstone of strong SEO (search engine optimization). The search engines’ goal is to give their users the best experience, so they pull the pages with the best content and rank those pages higher. While many factors are at play when...
by Vondrae McCoy | Sep 14, 2021 | Content Marketing
Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A compelling email subject line. Keep reading to...
by Kevin Vermeulen | Sep 8, 2021 | Content Marketing
The internet is full of exceptional legal content. More and more law firms publish regular blogs and if you do not provide your website visitors with well-written and educational content, they can just go elsewhere. So how do you capture your audience’s attention?...
by Talia Schwartz | Sep 2, 2021 | Content Marketing
Video is an important part of marketing, and only becoming more so. In fact, the amount of marketers using video has increased by 41% since 2016. However, that doesn’t mean marketers should produce video content just for the sake of it – all videos are not...
