by Paola Henriquez | Jul 15, 2019 | Social Media
It’s no secret that law firms are using social media to connect and engage with audiences and convert them into clients. Whether your firm specializes in tax law, employment law, or anything in between, you can apply these tips to curate your content and strategically...
by Paola Henriquez | Jul 9, 2019 | Podcast
In this podcast, Lourdes Slater, the CEO of Karta Legal LLC, discusses Lean Six Sigma and other business methodologies to improve processes at law firms and target pain or pressure points they are facing. Podcast Shownotes Karta Legal LLC is a woman-owned consulting...
by Paola Henriquez | Jul 2, 2019 | Podcast
In this podcast, Susan Freeman, the CEO of Freeman Means Business, talks about understanding gender-based communication to combat gender bias. Podcast Show Notes The mission of Freeman Means Business is to create equity in the workplace. Susan’s goal is to help women...
by Paola Henriquez | Jun 24, 2019 | Content Marketing
A buyer persona – or, in the case of law firms, a “client persona” – is a key piece of your marketing puzzle. How can you determine who to market to, if you don’t have thoughtful personas built out? Here are 15 simple questions to help you build your...
by Paola Henriquez | Jun 17, 2019 | Legal Marketing
Every law firm must make use of multiple marketing strategies to drive traffic to its website and get conversions. To make the most out of your PPC strategy, you should ensure that you have optimized your landing pages. Your optimizations should be for the conversion...
