by Guy Alvarez | Feb 22, 2021 | Digital Marketing
Account-based marketing (ABM) is becoming increasingly important in the business-to-business sector. But while many types of professional service firms have found it to be an effective, efficient growth strategy, law firms have been slow to hop on the ABM bandwagon....
by Guy Alvarez | Feb 11, 2021 | Digital Marketing
Is your website driving leads for your law practice — real leads that turn into clients? Online lead generation is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print...
by Guy Alvarez | Feb 5, 2021 | Content Marketing
As more and more people have access to smartphones, iPods, and other mobile devices, the opportunity for reaching out to connect quickly and effectively with others has never been greater. One of the most popular and powerful means of communication is, undoubtedly,...
by Guy Alvarez | Jan 29, 2021 | Social Media
Have you heard about Clubhouse? Even if you have, it’s unlikely you’ve joined the Clubhouse app. That’s because this new social media platform is banking on exclusivity. For now, users need an invite to join. The exclusive new audio-based app has taken over social...
by Guy Alvarez | Dec 30, 2020 | Digital Marketing
Does your actual law firm target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after...
