by Guy Alvarez | Jun 20, 2019 | Digital Marketing
Video is becoming the most important type of content in the digital landscape. Businesses are investing more of their resources into creating compelling video content – and for good reason. According to a Cisco white paper, video is now responsible for 80% of...
by Guy Alvarez | Jun 10, 2019 | Measurement and Analytics
If your firm’s most recent LinkedIn post earned a seemingly impressive 100 likes, 10 comments and more than a dozen shares — so what? Like any aspect of a robust marketing and business development program, raw data in the absence of context is meaningless. Developing...
by Guy Alvarez | Jun 7, 2019 | Legal Marketing
In today’s competitive legal landscape, the role of legal marketers is beginning to shift from a tactical role to a more strategic role. Thus, with a change in responsibilities comes a change in specific skill sets that are sought out in prospective legal marketers....
by Guy Alvarez | Jun 3, 2019 | Content Marketing
If you read our last blog post on republishing blog posts, you know there are several benefits to your firm in doing so. Refreshing blog posts help to refresh your content catalog, improve search rankings (or keep them intact), and fill up your editorial calendar...
by Guy Alvarez | May 24, 2019 | Social Media
Law firms have several online tools that can help them market and acquire new business. One of the most important is LinkedIn. Not only does it help develop brand awareness for your firm, but it can connect you to clients, prospects, and key business relationships....
