by Guy Alvarez | Feb 14, 2019 | Social Media
Hashtags are one of the building blocks of social media. Heavily used on Twitter and Instagram, they are any combination of letters or numbers following the “#” sign. Hashtags for lawyers are important because they make your content (and therefore you and your firm)...
by Guy Alvarez | Jan 29, 2019 | Digital Marketing
The popularity of podcasts continues to grow, paving the way for the tool to become today’s most utilized and accessible storytelling platform. Numerous law firms have jumped on this trend in past years, using it to not only promote their own firm, but to discuss...
by Guy Alvarez | Jan 18, 2019 | Digital Marketing
Law firms are notoriously busy places. Between billable hours, business development, and administrative tasks, there’s not much time left for marketing and advertising. We find that it’s typically for this reason that many lawyers continue using traditional methods...
by Guy Alvarez | Jan 11, 2019 | SEO
Law firms, as with any other business, should ensure they make use of SEO tactics to increase their rankings on search engines. This will boost search visibility and increase the number of potential clients who find your firm via online searches. All the information...
by Guy Alvarez | Dec 28, 2018 | Digital Marketing
Law firms and other companies in the legal industry must carefully evaluate the costs versus rewards of changes before making them. In the case of automation, small changes are likely worth the investment, although your law firm will have to decide for itself based on...
