by Guy Alvarez | Jun 24, 2022 | Legal Marketing
B2B marketers need to put a special emphasis on a well-structured funnel strategy. In order to attract leads and acquire new clients, a multi-channel strategy is important. By applying a full-funnel approach when marketing for a law firm, you can improve your...
by Guy Alvarez | Jun 21, 2022 | Legal Marketing
The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few practices that are tried and true. Here are some...
by Guy Alvarez | Jun 14, 2022 | Digital Marketing
High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities. If you can identify high bounce rates, you can then take steps to increase site...
by Guy Alvarez | Jun 9, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Eric Feldman to discuss how we can leverage people and processes to drive technology implementations. Eric is a seasoned attorney and business operations professional. As the Director of Strategic...
by Guy Alvarez | Jun 7, 2022 | Social Media
Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Here are ten tips to help with social media marketing for attorneys. 1....
