by Guy Alvarez | Aug 18, 2020 | Marketing Technology
In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate marketing processes. It refers to a wide range of marketing analytics and automation tools. It saves time and resources for law firms so they...
by Guy Alvarez | Jul 30, 2020 | Digital Marketing
Is your website driving leads for your law practice — real leads that turn into clients? Online lead generation is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print...
by Guy Alvarez | May 20, 2020 | Legal Marketing
A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM...
by Guy Alvarez | Mar 6, 2020 | Digital Marketing
Recently, Google announced their plan to make a change in the type of advertisements users can see when they are browsing the web. The plan is to block all third-party cookies on the Google Chrome browser (a similar plan has already been adopted by Safari and...
by Guy Alvarez | Mar 3, 2020 | Marketing Technology
As marketing and technology both evolve and become more entwined, new terms are coined to describe methods, systems, and concepts. One such term that you may have heard lately is “martech stack.” Sometimes when someone uses a phrase you’ve never heard before, you...
