by Guy Alvarez | Apr 12, 2021 | Digital Marketing
You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you define your goals, you can develop a strategic...
by Guy Alvarez | Mar 19, 2021 | Measurement and Analytics
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be...
by Guy Alvarez | Mar 15, 2021 | Digital Marketing
When people need a particular B2B service, they often read articles, visit websites, download whitepapers and attend webinars to get more information to help them make a decision. As the professional services landscape becomes increasingly competitive, law firms need...
by Guy Alvarez | Feb 22, 2021 | Digital Marketing
Account-based marketing (ABM) is becoming increasingly important in the business-to-business sector. But while many types of professional service firms have found it to be an effective, efficient growth strategy, law firms have been slow to hop on the ABM bandwagon....
by Guy Alvarez | Feb 11, 2021 | Digital Marketing
Is your website driving leads for your law practice — real leads that turn into clients? Online lead generation is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print...
