by Guy Alvarez | Apr 13, 2018 | Measurement and Analytics
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be...
by Guy Alvarez | Apr 2, 2018 | SEO
Although not as popular as Google, Bing maintains a considerably large audience that includes many potential clients for your firm. Bing also powers Yahoo, which means that over 51% of Yahoo searchers see results from Bing’s index and ranking algorithm. Search results...
by Guy Alvarez | Mar 26, 2018 | Digital Marketing
Does your actual law firm target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after...
by Guy Alvarez | Mar 15, 2018 | Search Engine Marketing
Google AdWords is arguably the most powerful advertising platform available on the Internet today. Nearly every business uses AdWords in some way, or at the very least, has experimented with it at some point. Potential reach is virtually unlimited and costs can be low...
by Guy Alvarez | Feb 16, 2018 | Measurement and Analytics
The only way to know if your marketing efforts are meeting your goals is, of course, to measure results. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. With so many different channels available for advertising and...
