by Guy Alvarez | Sep 1, 2017 | social media |
How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How...
by Guy Alvarez | Aug 24, 2017 | SEO |
Keyword research is the foundation of SEO (search engine optimization) and crucial for success in pay per click marketing. The importance of proper keyword research can not be understated. As with just about everything else related to marketing online, having the...
by Guy Alvarez | Aug 11, 2017 | social media |
Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor...
by Guy Alvarez | Aug 10, 2017 | content marketing |
As more and more people have access to smartphones, iPods, and other mobile devices, the opportunity for reaching out to connect quickly and effectively with others has never been greater. One of the most popular and powerful means of communication is, undoubtedly,...
by Guy Alvarez | Aug 4, 2017 | social media |
“How do I get you to publish a story on the partners at my firm?” “Why don’t you publish lawyer profiles?” These were some of the questions that law firm PR professionals were asking reporters at an event for law firm media professionals....
