Author: Guy Alvarez

A Beginner’s Guide to Online Marketing for Lawyers

As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients. The growing importance of online marketing is undeniable. Digital marketing spending in the U.S. surpassed traditional marketing in 2019 and has only increased since then. In today’s […]

How to Align Marketing and Business Development for Law Firms

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions operate in harmony, you can effectively build your brand, attract clients, and increase revenue.  But how exactly can your law firm align these […]

Trends Shaping the Legal Marketing Industry in 2025

As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and more dependent on balancing technology with creativity than ever before. To succeed, I believe it’s crucial for […]

Top 6 Legal Marketing Trends That Defined 2024

With 2024 coming to an end, it’s the perfect moment to look back at the legal marketing trends that defined the year. From the rapid adoption of AI to the continued dominance of video content, these trends not only defined 2024, but also set the stage for what’s to come in 2025. In this blog, […]

What Every Law Firm Needs to Know About Building Brand Loyalty

Brand loyalty is the ultimate goal for any business—and law firms are no exception. It’s not just about keeping clients; it’s about turning them into advocates who recommend your firm to others and return whenever they need legal help. From my experience working with law firm’s on digital marketing strategies, I’ve seen how cultivating brand […]

How Your Law Firm Can Benefit From HubSpot

HubSpot remains the premier CRM and marketing technology platform out there. With a functioning CRM system, a slew of marketing and business development tools, and a vast array of automated features, it’s no wonder HubSpot has 216,840 happy customers. As a HubSpot Platinum Partner and the Top Digital Agency HubSpot Partner in the legal industry, […]

Law Firm Lead Generation: What are Qualified Leads?

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old ideas that still seem to work, but could actually be hindering results. One of the key marketing metrics that every law […]

Busting Myths About Marketing Automation for Law Firms

In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate marketing processes. Encompassing a wide range of tools that save both time and resources, these automation tools free law firms to focus on their overall marketing strategy. Yet while many big firms have begun using marketing automation software, others […]

Taking Your Law Firm’s Thought Leadership To The Next Level

If you follow our blog, then you know we are huge believers in thought leadership for law firms. Displaying expertise and credibility is an incredibly important marketing activity for legal organizations. When what you have to sell is your own knowledge, showing that you are an authority in certain subjects is a powerful form of […]

Debunking Myths About Working with a Law Firm Marketing Agency

All too often we see law firms aren’t able to reach their full potential with marketing. However, they’ve exhausted their resources and the team’s bandwidth. This is when you know it’s time to bring in a marketing agency. However, many law firms are hesitant to jump to this conclusion because they don’t see the value […]

SMART Goals: How Law Firms Can Manage Their Marketing Goals

SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are covering how law firms can manage their marketing goals using the SMART methodology. A Refresher: What are […]