by Guy Alvarez | Mar 11, 2024 | Digital Marketing, Social Media
The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such move that could be a game-changer for...
by Guy Alvarez | Mar 5, 2024 | Demand Generation, Legal Marketing
It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how your firm can help them to address their most...
by Guy Alvarez | Feb 28, 2024 | Demand Generation, Marketing Technology
In a competitive legal market, understanding where your firm stands financially and strategically is not just beneficial—it’s essential. Demand generation campaigns can be potent tools in a law firm’s marketing arsenal, but measuring their effectiveness...
by Guy Alvarez | Feb 23, 2024 | Digital Marketing, SEO
Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic results account for nearly 67% of all the...
by Guy Alvarez | Feb 19, 2024 | Digital Marketing, Marketing Technology
Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several innovative strategies not only to capture...