by Guy Alvarez | Jul 21, 2017 | social media |
You have a basic grasp of how Twitter works. You tweet at least occasionally, so you’re used to the 140 character limit and you know how to use hashtags effectively. You follow some other lawyers and share posts from legal blogs. Sometimes people respond and there’s a...
by Guy Alvarez | Jul 14, 2017 | social media |
We’ve said it many times and we’ll say it again: lawyers who don’t use social media are missing out on a huge opportunity to market themselves and their firm. But we understand that the quantity and variety of social networks can be overwhelming to the newbie....
by Guy Alvarez | Jun 30, 2017 | social media |
The business of law is undergoing significant change. Competition is fierce and clients are looking for firms that will offer them more than traditional legal advice. At the same time, companies across all industries are rapidly adopting social technologies and...
by Guy Alvarez | Jun 23, 2017 | social media |
I recently read an excellent book called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess. The book’s central theme concerns the concept of the social employee, which the authors define as someone who effectively cultivates...
by Guy Alvarez | Jun 16, 2017 | social media |
Recently I spoke with a friend who is quite savvy about social media and handles business development at a major law firm. During our call he complained about the lack of understanding of social media marketing, not just in his firm but in the entire legal industry....
