by Guy Alvarez | Sep 28, 2022 | Digital Marketing
Pay-per-click (PPC) advertising is effective at producing rapid lead generation results for law firms. Unlike SEO, which requires time to gain momentum, a PPC campaign can be set up quickly and generate immediate results. However, there is a science to effective PPC...
by Guy Alvarez | Sep 22, 2022 | Content Marketing
A well-curated blog can do so much for your law firm. Blogs not only push your content and promote your expertise, but they give you more material to leverage in social media and help boost your search engine rankings (SEO). In short, if you have a digital strategy,...
by Guy Alvarez | Sep 16, 2022 | Social Media
Sometimes it’s hard to know how to get the most bang for your buck. With so many options for spending your advertising budget, it takes time to learn what’s worth your investment. Facebook itself is complex and its advertising landscape takes time to navigate...
by Guy Alvarez | Sep 12, 2022 | SEO
Generally speaking, you want your website content to be as “crawlable” as possible. It’s important for spiders – such as those from Google – to be able to view your site quickly and easily. However, there might be times you want to block bots. Keep reading...
by Guy Alvarez | Sep 1, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Reza Torkzadeh, the founder and CEO of TorkLaw. Torklaw is a plaintiff’s personal injury law firm based in Los Angeles with offices throughout the country. He is the author of The Lawyer as...
