by Guy Alvarez | Oct 15, 2018 | Content Marketing
One of the biggest marketing challenges for law firms is creating original content for social media that people actually find relevant, interesting, and worth reading. If you find yourself constantly repurposing the same types of content with the same format, take a...
by Guy Alvarez | Oct 10, 2018 | Digital Marketing
In today’s digital age, the marketing strategy for your law firm must include the use of various digital platforms in addition to traditional marketing techniques. To help your law firm stay competitive, keep the following tips in mind so you can understand how to...
by Guy Alvarez | Sep 27, 2018 | Social Media
Facebook Lookalike audiences are one of the most impactful marketing tools out there. If you’re not familiar, Facebook Lookalike audiences are made up of people who share characteristics with your current prospects or clients. You can build these audiences in various...
by Guy Alvarez | Sep 20, 2018 | Digital Marketing
Speed matters. In today’s age of instant gratification, making a potential client wait can be the difference in earning their business or seeing them go to another firm. As you know, this applies to most areas where clients expect to see a sense of urgency –...
by Guy Alvarez | Sep 10, 2018 | Content Marketing
A law firm editorial calendar might seem like overkill for something as simple as writing a blog post once or twice a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content...
