by Guy Alvarez | Jun 5, 2023 | Marketing Technology
Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the time or resources to scrub their CRM data...
by Guy Alvarez | May 26, 2023 | Digital Marketing, HubSpot
If you’ve ever downloaded premium content or registered for an event, chances are you’ve visited a landing page. Hopefully, the page piqued your interest and enticed you to take action. If so, you understand the importance of creating compelling landing pages. In this...
by Guy Alvarez | May 25, 2023 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bill Barrett. Bill leads Digital channel strategy and operations for DLA Piper in the Americas. In his role, Bill helps the firm: amplify the DLA Piper brand in the marketplace, generate demand for...
by Guy Alvarez | May 19, 2023 | SEO
Why Law Firms Should Conduct a Website Audit to Improve SEO and Conversions In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is crucial. For law firms, this is especially important as...
by Guy Alvarez | May 16, 2023 | Legal Marketing
Most attorneys start out doing their own marketing. As they grow from a small to midsize firm, they may hire one or two people, or outsource a few tasks. As firms continue to grow, however, it becomes increasingly difficult to scale their marketing activities. The...
