Author: Guy Alvarez

Account Based Marketing for Law Firms

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM...

What’s In Your Law Firm Martech Stack?

As marketing and technology both evolve and become more entwined, new terms are coined to describe methods, systems, and concepts. One such term that you may have heard lately is “martech stack.” Sometimes when someone uses a phrase you’ve never heard before, you...

Busting Myths About Marketing Automation for Law Firms

Guy, a former practicing lawyer, is the founder and CEO of Good2bSocial. Guy has advised Fortune 100 companies & AmLaw 100 law firms on all aspects of digital marketing. He helps clients develop digital marketing strategies that enhance their thought leadership position and generate qualified leads. Connect with Guy on LinkedIn.