by Guy Alvarez | May 20, 2020 | Legal Marketing
A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM...
by Guy Alvarez | Mar 6, 2020 | Digital Marketing
Recently, Google announced their plan to make a change in the type of advertisements users can see when they are browsing the web. The plan is to block all third-party cookies on the Google Chrome browser (a similar plan has already been adopted by Safari and...
by Guy Alvarez | Mar 3, 2020 | Legal Marketing
As marketing and technology both evolve and become more entwined, new terms are coined to describe methods, systems, and concepts. One such term that you may have heard lately is “martech stack.” Sometimes when someone uses a phrase you’ve never heard before, you...
by Guy Alvarez | Dec 17, 2019 | Podcast
In this episode, Guy Alvarez discusses how female lawyers can build their brand and develop business with guest, Nina Flax. Nina is a partner and the leader of Mayer Brown’s Northern California Corporate and Securities practice. Nina works on M&A, joint ventures,...
by Guy Alvarez | Dec 5, 2019 | Legal Marketing
The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. When we published our first report in 2013, law firm digital marketing was still in its infancy, and digital...
