by Guy Alvarez | Aug 19, 2019 | Social Media
Law firm use of social media has continually grown over the past six years. As we enter the second phase of social media marketing by law firms, the focus has begun to shift from merely participating in social media to generating some measurable business value and...
by Guy Alvarez | Aug 9, 2019 | Content Marketing
Agile methodologies have long been a popular resource for software and technology development. Scrum, in particular, is a concept that has gained popularity in content marketing project management as well. If you’re not familiar with the term, Scrum refers to a...
by Guy Alvarez | Aug 2, 2019 | SEO
Over the next few months, we will be covering SEO fundamentals for law firms on this blog. Today, we are focusing on off-page SEO and the concept of link building. Link building is an important SEO strategy for law firms that have websites with low domain authority....
by Guy Alvarez | Jul 31, 2019 | Digital Marketing
Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads...
by Guy Alvarez | Jul 22, 2019 | Digital Marketing
In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate the marketing processes. It refers to a wide range of marketing analytics and automation tools. It saves time and resources for law firms so...
