by Guy Alvarez | Apr 18, 2019 | SEO
You may not realize it, but including an FAQ page on your law firm’s website will do more than provide valuable information to your current and potential clients. It can also boost your SEO rankings at the same time, taking care of multiple tasks for you. Understand...
by Guy Alvarez | Apr 8, 2019 | Content Marketing
Content is more important than ever. If you can’t engage, you can’t win with marketing in today’s landscape. Successful content marketing begins with the headline. Think of how many pieces of content you make time to read, simply because of the headline. The opposite...
by Guy Alvarez | Mar 29, 2019 | SEO
If you’ve been following digital marketing at all, you know that link building is a critical component. Link building is the practice of securing links with high-authority online publishers. Many times, that’s easier said than done. That’s where Twitter comes in. To...
by Guy Alvarez | Mar 13, 2019 | Measurement and Analytics
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results of the campaign, including return on investment (ROI), to determine whether the campaign was a success. Information related to ROI...
by Guy Alvarez | Mar 4, 2019 | Digital Marketing
One of the best ways to advertise your law firm and increase your business is via traffic to your blog. When people read your blog, they will be more likely to view you as an authority in the world of law and think of your firm when they need services. Follow these...
