Author: Guy Alvarez

12 Best Practices of PPC for Law Firms

Pay-per-click (PPC) advertising is effective at producing rapid lead generation results for law firms. Unlike SEO, which requires time to gain momentum, a PPC campaign can be set up quickly and generate immediate results. However, there is a science to effective PPC...

What Are the Top Law Firm Blogging Topics?

A well-curated blog can do so much for your law firm. Blogs not only push your content and promote your expertise, but they give you more material to leverage in social media and help boost your search engine rankings (SEO). In short, if you have a digital strategy,...
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  3. Author: Guy Alvarez

12 Best Practices of PPC for Law Firms

Guy, a former practicing lawyer, is the founder and CEO of Good2bSocial. Guy has advised Fortune 100 companies & AmLaw 100 law firms on all aspects of digital marketing. He helps clients develop digital marketing strategies that enhance their thought leadership position and generate qualified leads. Connect with Guy on LinkedIn.