Google Advertising
Are you frustrated with Google Ads failing to produce the leads you expected?
Google advertising is an immensely effective means of connecting your law firm with highly qualified prospects in the market for the legal services you offer. But navigating the Google Ads platform can be challenging, not to mention expensive.
Without the right expertise, it’s easy to waste valuable marketing dollars on an incoherent strategy that will never deliver the ROI needed to achieve your firm’s business development goals.
Ready to Get More from Your Google Ad Campaigns?
As a certified partner for both Google Ads and Google Analytics, as well as the leading digital marketing agency exclusively serving the legal industry, Good2bsocial is uniquely positioned to help you realize the best possible return on your Google advertising investment.
If you’re ready to get more from your Google campaigns, we’re more than willing and able to help.
Connect with us today.
Why Legal Marketers Shouldn’t Ignore Google Advertising
Ensuring your firm’s website is optimized to rank well in Google’s organic search results will always be central to an intelligent digital marketing strategy. However, because organic SEO needs some time to gain traction, you’ll likely have to wait a while before your web pages begin ranking on the first page of Google.
Google Ads, on the other hand, begin appearing at the very top of the search results as soon as they go live, making Google advertising ideal for filling lead generation gaps as you wait for organic SEO and other online tactics to start bearing fruit. But even when your pages rank well organically, investing in Google advertising can help ensure your website consistently appears at the VERY TOP of the search results, even above your firm’s higher-ranking competitors.
Google advertising also allows you to target only those prospects searching for the specific legal services you offer. If your firm focuses on personal injury, you can make sure your ads only appear when someone searches terms relevant to that practice area rather than more general terms like “lawyer” or irrelevant keywords like “commercial law.” You can even designate negative keywords to screen out legal consumers searching for services not offered by your firm.
How We Do Google Advertising for Law Firms
Google advertising involves creating campaigns around the search terms your ideal clients will query when researching legal services. As a form of pay-per-click advertising (PPC), you’ll be charged every time a searcher clicks on your ad.
While that might sound fairly straightforward, extracting the most value from Google advertising requires carefully planned campaigns, intelligently crafted ads, and an appropriate budget. Navigating Google’s bidding process can be especially tricky for legal marketers, as keywords related to the legal industry tend to be among the most competitive. If you’re not careful, it’s possible to exhaust your ad budget without acquiring a single lead. But focus too much on cost, and you risk limiting your reach with low bids.
So how does Good2bsocial approach Google advertising?
Research
We’ll research your competitors to learn what keywords they’re targeting, how much money they’re spending every month, and their overall click-to-conversion rate. In addition to competitive insights, we’ll use industry-leading tools to assess your ideal client’s online activities, interests, and demographics. Finally, we’ll dive deep into your website and online presence to discover what’s working well and identify new opportunities for lead generation.
Strategy
Drawing on the insights generated by our in-depth research and our keyword expertise, we’ll develop a client acquisition strategy grounded in proven consumer behavior and marketing fundamentals. You’ll be provided a Google Ads strategy document outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital marketing objectives and goals.
Campaign Set-Up and Execution
From determining the Google Ad types best suited to your ideal clients and developing an optimized bidding strategy to managing and optimizing your campaigns on a weekly, monthly, or even daily basis, we’ll ensure your Google Ads consistently deliver the right message to the right prospects at just the right time.
Measurement and KPI Tracking
We’ll measure the effectiveness of your campaigns against the KPIs most relevant to your firm and its goals. We also track, report on, and optimize your strategy to ensure we’re accurately measuring where your leads are coming from.
Let’s Talk Google Advertising
Good2bsocial has extensive experience working with lawyers, law firms, and legal marketers to develop, execute, and manage successful Google advertising campaigns.
If you’re looking for more ROI from your Google Ads, we’d be happy to talk. Connect with us today to schedule a consultation.
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