Category: Legal Marketing

Whether you’re a managing partner at a large law firm with an internal marketing department or are the owner of a mid-sized practice and rely on an external marketing agency, you need to know whether your efforts are working. It is critical to stay up-to-date with the operations of your marketing team to ensure their […]

As 2021 approaches, we are once again recapping our most popular legal marketing blog posts of the year. It’s always valuable to reflect on what people are most interested in when it comes to marketing, as it outlines the biggest trends of 2020 and points us toward where we’ll be going in 2021. These are […]

Landing guest appearances on reputable industry podcasts is a smart way for lawyers to boost their brand and online reputation. Doing so can help you to tap into an audience of potentially thousands of new people interested in what you have to say. So if you want to connect and share your expertise with a […]

Demand for marketers who can aptly navigate the digital landscape is strong. In fact, many law firms we speak with are challenged to find and retain marketing professionals with up-to-date digital marketing skills. So what can you do to become the adaptable, in-demand digital marketer that law firms are seeking? Here are 10 key tips […]

Now more than ever, law firms have started to understand the role and importance of the business development and marketing departments within their organization. As more lawyers are looking into communications and becoming what we jokingly call “recovering lawyers”, they are starting to appreciate the significance of not only developing the right soft skills for […]

COVID-19 presents unique and complex legal and business implications for people around the world. In response, many Canadian law firms have developed COVID-19 website resource centers to better serve the evolving needs of their clients and the public. Below, we dive into the fifteen Canadian law firms that in our opinion have raised the bar […]

With the World Health Organization (WHO) announcing the coronavirus as a global pandemic and implementing social distancing and quarantine standards, law firms are going the extra mile in communicating with clients and prospects to ensure they understand all of the associated legal and business implications of COVID-19.  Our team has been reviewing law firm websites […]

Chances are, you’re reading this from your laptop or phone at home. As the Coronavirus has expanded, wreaking havoc on firms’ typical day-to-day, most lawyers have gotten more comfortable working remotely. Even those who traditionally haven’t worked from home are finding innovative ways to make remote work easier. If you are hoping to not just […]

We are facing unprecedented times, and coronavirus law firm office closures are complicated,  but now is not the time to slow client communications or disrupt potential engagements. With so much happening virtually, it’s important to let clients and people searching for your firm know the ways that your availability has changed and how you can […]

Due to social distancing and lockdowns because of coronavirus (COVID-19) protocols, law firms across the globe cannot attend or hold their regularly scheduled networking events like conferences, panels or summits. Many law firms are worried about not able to manage their business development events calendar in 2020. They are realizing how canceling or postponing a […]

In light of the coronavirus pandemic, law firms all over the world are facing more and more changes to their day-to-day work. The current transition from a traditional to a virtual law firm has been tough for many. With mandated social distancing orders in place, lawyers are limited in the ways they can obtain new […]

Since the World Health Organization (WHO) declared the coronavirus (COVID-19) outbreak as a pandemic, social distancing and quarantine are affecting every business in the U.S. Traditional law firms, which were busy up until a few weeks ago holding face-to-face meetings with clients, prepping for trials and litigating in court are now puzzled. They are busy […]