by Kevin Vermeulen | Oct 25, 2021 | Marketing Technology
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously...
by Kevin Vermeulen | Oct 8, 2021 | Marketing Technology
HubSpot is one of the best CRM systems available. Paired with a robust inbound marketing platform, HubSpot makes it easier to increase your firm’s awareness and reduce the time spent tracking down data and contact information. That being said, the tool is an...
by Kevin Vermeulen | Oct 1, 2021 | SEO
In our ultra-digital world, no marketing plan is complete without an SEO strategy. Just as important for law firms is lead generation. A sophisticated marketing program combines both of those elements. Though SEO and lead generation are not the same thing, the efforts...
by Kevin Vermeulen | Sep 27, 2021 | Social Media
LinkedIn is an incredibly powerful tool for legal marketing. Between profile optimization, professional groups, paid advertising, and thought leadership, LinkedIn offers plenty of opportunities to get noticed. There are lots of places where professionals can create...
by Kevin Vermeulen | Sep 17, 2021 | Social Media
Social media has a new trend that promises to help professionals boost engagement and make the most of the latest algorithms instead of working against them. Social media pods are generating a lot of buzz -but can they work for your firm? Here’s everything you need to...
