by Kevin Vermeulen | Sep 21, 2023 | Digital Marketing
Account-based marketing (ABM) is an increasingly effective strategy for B2B law firms. In fact, research shows that 76% of marketers achieved higher ROI with ABM than with any other marketing strategy. ABM involves targeting a specified and pre-defined list of...
by Kevin Vermeulen | Sep 18, 2023 | HubSpot
HubSpot was designed as a simple and user-friendly tool. Over time, their CRM capabilities have evolved, making HubSpot a more robust platform for organizations who are serious about managing their data. Just what is in HubSpot CRM? How can it help your law firm? What...
by Kevin Vermeulen | Sep 13, 2023 | SEO
Does your law firm give Search Engine Optimization (SEO) the respect it deserves? SEO is the most powerful digital marketing tool lawyers and law firms can leverage today. Make effective use of these tactics, and you’ll connect with potential clients just as they’re...
by Kevin Vermeulen | Sep 6, 2023 | Digital Marketing, SEO
High-quality content isn’t the only thing that matters when it comes to SEO. Inbound links are also a major element of a successful SEO strategy. Many digital marketers treat a linking strategy like an afterthought, when it actually requires a proactive and...
by Kevin Vermeulen | Aug 28, 2023 | Content Marketing, SEO, Uncategorized
One of the best ways to do more with less is to repurpose content. That doesn’t mean simply copying and pasting copy into different platforms though. Here are some of our favorite ways to repurpose the content that you’ve spent valuable time and effort on. Why...
