by Kevin Vermeulen | Feb 22, 2019 | Digital Marketing
Law firms that are focused on generating new qualified leads and acquiring new clients through their website need to ensure that their website is optimized for conversions. Conversion rate optimization (CRO) aims to convert qualified leads from visitors to your law...
by Kevin Vermeulen | Feb 11, 2019 | Digital Marketing
Many law firms and professionals in the legal industry have enjoyed success based on specialized skill sets, great reputations, and client acquisition through word-of-mouth. However, those things are not enough in today’s market. The new word-of-mouth is online...
by Kevin Vermeulen | Jan 28, 2019 | Content Marketing
Many people don’t realize they are overlooking a key subset of valuable information: the search data contained within their own website. Once you figure out how to pull such reports and really dive into the data, it will feel like a new world is open to you! Analyzing...
by Kevin Vermeulen | Jan 17, 2019 | Content Marketing
One of the most important aspects of successful digital marketing, is content personalization for law firms. Regardless of the industry, clients are faced with a range of choices and the way to stand out is to customize content to the unique needs of your clients....
by Kevin Vermeulen | Jan 8, 2019 | Legal Marketing, Podcast
In this episode of Legal Marketing 2.0, Jennifer Malin of Shumaker, Loop & Kendrick, LLP discusses her firm’s Facebook strategy. Shumaker ranked No. 2 in the Facebook category of in our 2018 Social Law Firm Index. Podcast Show Notes Jennifer Malin is the Director...
