by Kevin Vermeulen | Nov 20, 2020 | Social Media
Of all the social media platform options, LinkedIn should be part of every lawyer’s marketing and business development strategy. Not having a profile on this well-respected platform puts lawyers in the dark ages category of doing business in today’s digital age. If...
by Kevin Vermeulen | Nov 3, 2020 | Digital Marketing
Want to generate more leads from your law firm’s website? Here are five tips that will help you do just that. Lawyers and law firms spend countless dollars on building and refining their website. A common myth that many legal professionals may have is that once their...
by Kevin Vermeulen | Oct 23, 2020 | Digital Marketing
“Lead generation” is an important term for law firms. The truth is that lead generation makes up the bulk of marketing that a law firm will do. That’s because all eventual clients were at one time only leads. What made them end up signing a contract with your firm,...
by Kevin Vermeulen | Oct 16, 2020 | Content Marketing
For your law firm’s most effective video ad strategy, try aligning video content with the 3 stages of the buyer’s journey. By creating videos with a funnel-focused mindset, you can nurture and convert more leads into clients. Design each video with its particular role...
by Kevin Vermeulen | Oct 1, 2020 | Conversion Rate Optimization
Driving traffic to your website is a great start, but it’s not a strategy in itself. You need your website to generate real leads that will lead to new business for your law practice. This is where conversion rate optimization (CRO) comes in. Use CRO to persuade...
