by Kevin Vermeulen | Jun 22, 2020 | Social Media
For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for law firms, simply being on the platform is not enough. To drum up those leads, you need to be thoughtful and intentional about how...
by Kevin Vermeulen | Jun 11, 2020 | Digital Marketing
A strong online presence reinforces your law firm’s brand and helps you gain the credibility that you need to attract more clients. In the increasingly remote environment created by the pandemic, maintaining your online presence has never been more important. Keep...
by Kevin Vermeulen | Jun 3, 2020 | Digital Marketing
There are numerous tasks that law firms and legal companies need to complete on a regular basis. Automating as many of them as possible can boost efficiency and productivity. One of the many types of automation that law firms can benefit from is marketing. Luckily,...
by Kevin Vermeulen | May 27, 2020 | Social Media
Surveys show that 87% of LinkedIn users view the platform as a trusted source of information. For lawyers using social media to build their brand, no platform is better than LinkedIn to demonstrate knowledge and experience, build trust, and become an authority in...
by Kevin Vermeulen | May 13, 2020 | Social Media
Once you’ve created and launched a LinkedIn ad campaign for your law firm, you’ll need to analyze its performance and look for opportunities of improvement. Tracking and analyzing ad performance can help you glean insights, optimize strategy, and ensure you are...
