by Kevin Vermeulen | Jul 20, 2018 | SEO
Law firms need to be aware of Google’s change to mobile-first indexing to avoid potentially negative consequences. This mobile-first index prioritizes websites that are mobile-friendly in response to the growing number of people who browse the web on their...
by Kevin Vermeulen | Jul 10, 2018 | Legal Marketing
Legal vendors looking to increase leads will find that developing and implementing a specific lead nurturing strategy is critical. The problem that many legal vendors encounter is an inability to develop a lead nurturing strategy that actually resonates with clients....
by Kevin Vermeulen | Jul 6, 2018 | Legal Marketing
In the past, sales executives were so well-informed about their products that they were practically walking encyclopedias. Today, the sales approach has changed. This has largely been due to a shift in the B2B sales process that has thrust the buyer into the driver’s...
by Kevin Vermeulen | Jun 25, 2018 | Content Marketing
Law firms have more ways than ever before to communicate with prospective clients. Yet many firms continue to rely on PR marketing rather than tapping into the potential of content marketing. What exactly is the difference? Content marketing offers an effective and...
by Kevin Vermeulen | Jun 1, 2018 | Digital Marketing
What is GDPR? GDPR means General Data Protection Regulation. It is a unified law that protects the data and privacy of people within 28 European countries. This regulation aims to give individuals control over what happens to the personal data they share with...
