by Kevin Vermeulen | Feb 1, 2023 | Digital Marketing
Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a list of specific, key companies. The goal...
by Kevin Vermeulen | Jan 24, 2023 | SEO
Setting up the navigation for your law firm’s website can be tricky business. The navigation and menus on your site are important for both the user experience and your site’s SEO (search engine optimization). The two don’t always agree with each other, but if you...
by Kevin Vermeulen | Jan 19, 2023 | Content Marketing
Podcasts can be a very successful marketing tool for law firms when done correctly. “Done correctly” is a key term though – because there are many podcasts that never gain any traction. How can you separate yourself from the noise on an increasingly popular channel? ...
by Kevin Vermeulen | Jan 11, 2023 | Content Marketing
If you follow our blog, then you know we are huge believers in thought leadership for law firms. Displaying expertise and credibility is an incredibly important marketing activity for legal organizations. When what you have to sell is your own knowledge, showing that...
by Kevin Vermeulen | Jan 4, 2023 | Digital Marketing
The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly targeted, and even helpful. The landscape is constantly changing,...
