by Kevin Vermeulen | Oct 12, 2018 | Selling Value to Law Firms, Uncategorized
Whether you provide law firms with technology, software, or a service, you need to be able to sell value to a law firm in order to turn them into a client. Law firms are bombarded with offers every day to try new products and services and it can be frustrating for...
by Kevin Vermeulen | Oct 5, 2018 | Digital Marketing
There’s a reason A/B testing for landing pages is so common. It’s because making even small changes can significantly impact the conversion rate of a page. Tiny things like button placement and colors can affect how many people are willing to click on your call to...
by Kevin Vermeulen | Oct 2, 2018 | Content Marketing
A re-engagement campaign for your law firm is a great way to reconnect with contacts who have stopped opening your emails or visiting your website. Assuming you have an email newsletter or are sending out client alerts, you likely have many contacts on your lists who...
by Kevin Vermeulen | Sep 25, 2018 | Legal Marketing, Podcast
In this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence discusses the differences between Big Law and boutique law marketing, how to move from different types of firms, and the future of legal marketing. Subscribe to the Legal Marketing 2.0...
by Kevin Vermeulen | Sep 18, 2018 | Digital Marketing
Law firm marketers are usually called upon to handle various different tasks and initiatives. Some of those tasks are focused on raising a firm’s brand awareness and enhancing the thought leadership position of the firm’s lawyers. Other tasks are focused...
