by Kevin Vermeulen | Jul 24, 2019 | Digital Marketing, Search Engine Marketing, SEO
All online searches begin with someone — maybe a client or a prospect — typing a keyword into a search box. These keywords are tools that can help you find out how to better cater to this specific audience or niche. Finding out what they’re typing and what keywords...
by Kevin Vermeulen | Jul 11, 2019 | Search Engine Marketing
Your law firm’s digital marketing strategy will include multiple elements, such as paid search. To get the most from your paid search, you need to ensure your keyword list is optimized. Otherwise, you can spend a great deal of money with minimal results. The good news...
by Kevin Vermeulen | Jun 21, 2019 | Content Marketing
To make the most of your law firm’s SEO strategy, you should work to create content based on search intent. This idea may be foreign to many law firms, so take a few minutes to understand search intent and why it matters before getting into how to create content based...
by Kevin Vermeulen | Jun 10, 2019 | SEO
When most law firms think about SEO strategies, they mostly think about building backlinks and creating content. Podcasts can also be an excellent addition to your existing SEO strategy. Additionally, podcasts add value to your website by providing visitors with...
by Kevin Vermeulen | May 31, 2019 | Digital Marketing
Most law firms are aware of Google Analytics, but that does not necessarily mean that they are using it to its full advantage. When used correctly, Google Analytics is among the most useful tools to help your firm understand your website’s traffic, so it is important...
