by Kevin Vermeulen | Feb 14, 2020 | Legal Marketing
Why Predictive advertising for law firms? Predictive advertising is the practice of leveraging historical data and algorithms to accurately target audiences and optimize things like ad copy and media spends. Several platforms offer tools that study audience behavior...
by Kevin Vermeulen | Jan 31, 2020 | Social Media
When it comes to business to business advertising, there are very few platforms that can be effective as LinkedIn. Though social media has increased in popularity for online marketing, most of those channels attempt to reach consumers. LinkedIn is the platform to be...
by Kevin Vermeulen | Jan 27, 2020 | Digital Marketing
You can find absolutely everything online these days. Your firm shouldn’t be an exception. In an environment where clients are constantly on their devices and the internet is the first place they turn to for information, a digital marketing strategy is an essential...
by Kevin Vermeulen | Jan 17, 2020 | Social Media
LinkedIn is one of the most influential social media networks with over 660 million users in more than 200 countries worldwide. It is the go-to social platform for content distribution as more than 50% of all social traffic to B2B websites and blogs comes from...
by Kevin Vermeulen | Jan 13, 2020 | Social Media
Social media marketing is an essential piece to any law firm’s online marketing strategy. When it comes to the fundamental tenets of a practical and effective social media strategy for law firms, it’s extremely impactful to learn best practices from people who...
