by Kevin Vermeulen | May 17, 2021 | Digital Marketing
If you follow our blog, you know that we believe your website is your biggest marketing tool. It’s an important avenue for turning prospects into clients. We often talk about how to drive more high-quality traffic to your law firm’s website, but traffic alone won’t...
by Kevin Vermeulen | May 4, 2021 | Legal Marketing
In an ideal world, marketers would have endless budgets to invest in new programs or experimental initiatives. But in reality, law firm marketing budgets are often limited around what’s proven to work — which looks different from firm to firm. As you search for...
by Kevin Vermeulen | Apr 27, 2021 | Digital Marketing
Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with prospects and clients across various channels....
by Kevin Vermeulen | Apr 20, 2021 | Content Marketing
Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of the most effective marketing channels available. Because of that...
by Kevin Vermeulen | Apr 14, 2021 | Content Marketing
Podcasts can be a very successful marketing tool for law firms when done correctly. “Done correctly” is a key term though – because there are many podcasts that never gain any traction. How can you separate yourself from the noise on an increasingly popular...
