by Kevin Vermeulen | Aug 4, 2021 | Digital Marketing
We are living in a digital-first world. Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are 3...
by Kevin Vermeulen | Aug 2, 2021 | Digital Marketing
According to the Census Bureau, 25% of adults in the U.S. live with a disability. That means that a fourth of your target audience may have a disability hindering them from using your site effectively. Start taking the steps to make sure your website is accessible to...
by Kevin Vermeulen | Jul 22, 2021 | Digital Marketing
Account-based marketing is becoming more popular. A recent Salesforce report estimated that 92% of B2B marketers have an ABM strategy in place today. What used to be a time-consuming and expensive process is becoming more accessible for law firms of all sizes –...
by Kevin Vermeulen | Jul 16, 2021 | SEO
Search engine visibility is critical. In an increasingly digital world, potential clients are likely to find your law firm by performing searches online. The trouble is that many firms don’t have the resources or expertise to devote to a search engine optimization...
by Kevin Vermeulen | Jul 12, 2021 | Selling Value to Law Firms
Whether you provide law firms with technology, software, or a service, you need to be able to sell value to a law firm in order to turn them into a client. Law firms are bombarded with offers every day to try new products and services and it can be frustrating for...
