by Kevin Vermeulen | Dec 13, 2023 | Digital Marketing, Marketing Technology
We all know content is king, but many marketers struggle to come up with new ideas and new material on a consistent basis. In many ways, digivtal marketing is a race to create compelling content – which is easier said than done. However, many firms are turning...
by Kevin Vermeulen | Dec 11, 2023 | Digital Marketing
AI-powered tools are becoming standard in every sector, and the legal industry is no exception. With the recent introduction of the new AI-powered LinkedIn Premium experience, lawyers, law firms, and legal marketers can now leverage advanced algorithms to unlock new...
by Kevin Vermeulen | Dec 4, 2023 | Content Marketing, Marketing Technology, SEO
Content creation is critical for most businesses, but especially for law firms. What you’re really selling is your expertise, knowledge, and credibility. The best way to do that is through valuable, high-quality content. The problem is that high-quality content takes...
by Kevin Vermeulen | Nov 29, 2023 | Legal Marketing
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective combination of tactics. Here are some ideas around...
by Kevin Vermeulen | Nov 17, 2023 | Social Media
In the “old days”, Instagram was mainly used by consumer brands. As the platform has evolved and acquired more than one billion global monthly active users, Instagram now offers valuable opportunities for businesses too. With 71% of lawyers having a social media...