Category: Social Media

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social media won’t do much for you – you need to focus on the ROI of your strategy. One […]

In today’s digital-first world, your law firm’s online visibility extends far beyond your website. Social media has become a crucial component of a strong marketing strategy, including growing a loyal, engaged audience. Whether you’re looking to attract new clients, build thought leadership, or humanize your firm’s brand, follow my 15 proven tips to help you […]

Creating an effective YouTube strategy is more important than you think. As digital strategies continue to evolve, we see video playing a bigger role. 96% of people have watched an explainer video to learn more about a product or service, and 86% have said they’d like to see more videos from brands. But how do […]

Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By building their own personal brands and establishing a social media following, individual lawyers can enhance their reputations and facilitate greater reach for their […]

In 2025, social media is evolving faster than ever. What’s trending today could be irrelevant tomorrow, and law firms that fail to adapt to these shifts risk falling behind. The next era of social media marketing is focused on engagement, authenticity, and smart strategies for leveraging platforms. In this post, I’ll break down the key […]

In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in a comprehensive digital strategy. Today, we know that social media is key to driving more […]

As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube, legal marketers have a significant opportunity to leverage this shift in search behavior. In this blog, I will break down how […]

Social media plays a critical role in any modern law firms’ marketing arsenal, and staying ahead of the curve means being open to emerging platforms. Enter Bluesky, a rapidly growing alternative to X (formerly Twitter). Designed as a decentralized, customizable social network, Bluesky has over 31 million users (as of February 2025) and is making […]

If your law firm uses LinkedIn for marketing, business development, or thought leadership, understanding how the LinkedIn algorithm works in 2025 is essential. Unlike other social media platforms, LinkedIn is not designed for virality—instead, it prioritizes relevance, expertise, and professional engagement. With over one billion members, LinkedIn’s algorithm processes billions of posts daily to ensure […]

Instagram is more than just a visual platform—it is also a powerful search engine that law firms can use to increase brand awareness, attract new clients, and showcase expertise. With over a billion active users, ensuring your firm’s content appears in Instagram search results is crucial for expanding your reach. The key to success is […]

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing efforts to new business? According to a study conducted by LinkedIn, 58% of marketers have to prove […]

LinkedIn is the ultimate platform for legal marketers to enhance their firm’s brand, build connections, and make data-driven decisions. While platforms like X (formerly Twitter), Facebook, and Instagram are useful for general brand awareness, LinkedIn stands out for its B2B marketing potential, especially for law firms. With over 1 billion users worldwide as of 2024—including […]