by Natalie Moe | Dec 7, 2021 | Social Media
If you want to be seen as an expert in your space, LinkedIn is an important tool. One of the best ways to use this tool is to create proprietary thought leadership. Since LinkedIn is still the only business-first social platform, your personal profile will thrive when...
by Natalie Moe | Dec 3, 2021 | Social Media
Have you made video a part of your LinkedIn marketing strategy? If not, it’s time to, because LinkedIn users are 20x more likely to re-share a video post. Video has become a crucial part of a comprehensive digital marketing program, but there are certainly best...
by Natalie Moe | Nov 30, 2021 | Social Media
The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to comprehensive management. Choosing to...
by Natalie Moe | Nov 19, 2021 | Social Media
Instagram is a powerful tool in your social media arsenal. Reels is the latest addition to Instagram, offering more video functionality in the ever-evolving world of social media. Likely designed to compete with TikTok, Reels allows you to film 30-second video clips...
by Natalie Moe | Nov 17, 2021 | Social Media
LinkedIn offers unmatched opportunities for lawyers to get in front of their audience and establish credibility. However, there are best practices that can ensure your firm lowers the costs of ads, reaches the right audience, optimizes performance, and properly tracks...
by Natalie Moe | Nov 8, 2021 | Social Media
LinkedIn is an essential tool for legal marketers. If your firm is using the platform, you need a reliable way of understanding what’s working (and what’s not) in order to optimize your strategies. Tracking your LinkedIn analytics offers a way to qualify your social...
