by Guy Alvarez | Aug 19, 2019 | Social Media
Law firm use of social media has continually grown over the past six years. As we enter the second phase of social media marketing by law firms, the focus has begun to shift from merely participating in social media to generating some measurable business value and...
by Paola Henriquez | Aug 15, 2019 | Social Media
Creating paid ads on social media is an essential step for law firms marketing to consumers. But what if you’re not seeing the right types of results from these ads? You could be making mistakes that are actually hurting rather than helping your campaign. Today we go...
by Shruthi N | Aug 5, 2019 | Social Media
Law firms of all sizes are continuing to expand their use of Instagram. In today’s blog post we take a look at Instagram creator accounts for law firms. Personal accounts on Instagram are by far the most popular type of account, but over time, the acclaimed...
by Alanna Fichtel | Jul 26, 2019 | Social Media
While the Instagram Stories feature itself is not new, it is still a largely untapped tool among law firms. Many brands regularly use the feature to promote their companies and products by posting fun photos and videos, creative infographics, and interactive content....
by Alanna Fichtel | Jul 25, 2019 | Social Media
Advertising and marketing have become more difficult today due to the plethora of innovative tactics and technology aimed at connecting with consumers. One non-traditional strategy that has rapidly gained popularity across many industries is influencer marketing....
by Guy Alvarez | Jul 19, 2019 | Social Media
If your firms have multiple practice areas and branches, it may be a good idea to create multiple social media accounts to cater to specific clients. However, this may cause confusion among your clients as a result. What started as an intention to provide convenience...
