by Kayla Johnson | Oct 11, 2018 | Social Media
LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Custom targeting options on paid LinkedIn allow your firm to connect with website visitors, key accounts, or mailing lists for hyper-targeted marketing that is...
by Kayla Johnson | Oct 4, 2018 | Social Media
Not all social platforms are created equal. You know this, but have you considered how your use of visuals should vary based on each platform? Every social channel will have their own best practices to engage your audience. The images and visual aids you choose are a...
by Guy Alvarez | Sep 27, 2018 | Social Media
Facebook Lookalike audiences are one of the most impactful marketing tools out there. If you’re not familiar, Facebook Lookalike audiences are made up of people who share characteristics with your current prospects or clients. You can build these audiences in various...
by Noreen Fishman | Sep 17, 2018 | Social Media
Want to Learn How to Use Social Media for Audience Targeting? You know by now that social media makes an impact. In fact, Pew Research recently stated that 14% of Americans have changed their opinion on an issue based on something they saw on social media. That means...
by Kayla Johnson | Sep 7, 2018 | Social Media
Last summer, I wrote an article about how Instagram is a largely untapped channel for law firms. In the course of a year, Instagram for law firms has become a little more important with 16% of AmLaw 100 firms currently utilizing the platform. But what are law firms...
by Kayla Johnson | Aug 31, 2018 | Social Media
As a marketer or business development professional within a law firm, it’s critical to quantify your marketing efforts in order to prove to senior partners that they are indeed effective. To truly see whether your law firm’s social media marketing efforts are leading...
