by Talia Schwartz | Mar 19, 2020 | Social Media
Social media, used wisely and efficiently, can be an incredible tool to express your expertise and create connections. However, social media marketing can only work best if your law firm has an audience of engaged followers. But how do you build your social media...
by Kevin Vermeulen | Mar 17, 2020 | Social Media
One of the three targeting tools from LinkedIn’s Matched Audiences is Account Targeting. It’s a powerful targeting option that is a perfect match for business-to-business (B2B) marketing. Account Targeting enables you to put together a directory of up to...
by Talia Schwartz | Mar 12, 2020 | Social Media
When used appropriately, Twitter can prove to be a catalyst for starting conversations with others in your areas of practice, sharing and cultivating useful information, and reading up on hot topics such as new court rulings and regulations. Twitter can also be a...
by Noreen Fishman | Mar 5, 2020 | Social Media
If you follow our blog, you know we’re big believers in LinkedIn for lawyers. LinkedIn is a powerful tool for natural networking and lead generation, and is becoming more useful for paid advertising as well. Many of our clients want to set up LinkedIn campaigns, but...
by Vondrae McCoy | Feb 28, 2020 | Social Media
Many law firms have established or are beginning to establish a social media presence. While this is an essential part of legal marketing in today’s digital age, there are several potential law firm social media pitfalls to be aware of and avoid. We have seen many...
by Noreen Fishman | Feb 26, 2020 | Social Media
Social media is an increasingly critical component of law firm marketing. Channels like Facebook, Instagram, LinkedIn and Twitter are powerful tools that help firms reach and influence clients and prospects. Though creating compelling content is the first step, many...
