Category: Legal Marketing

Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms can’t compete, though. In fact, small firms can capitalize on specific tactics to create a successful, sustainable […]

Effective marketing is key to the growth of your law firm. However, what constitutes “effective” marketing is always changing and evolving. It’s important to stay on top of marketing fundamentals, as well as the latest trends. Our experts have compiled some of their favorite tips for marketing law firms.  Tips for Marketing Law Firms 1. […]

Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table. Here are some of our favorite underrated tactics we recommend for marketing law firms. Try building a […]

The more active you hope to be online, the more important it is for you to have a personal brand established. Social media activities, various websites or online portfolios, blogging, and other digital efforts all contribute to a unique identity and image. Have you given much thought to your personal branding? Here’s everything you need […]

The Legal Marketing 2.0 Podcast got off to a great start in 2022, with legal industry thought leaders joining Good2bSocial Founder and CEO Guy Alvarez to discuss the most important trends and issues impacting the legal industry today.  Here is a summary of our top podcast episodes from the first half of 2022. 1. Podcast […]

If you provide services to B2B clients, then you need to reach the C-Suite. Decision-makers within companies follow a much different process than individuals. They must consider their organization’s budget, strategy, and direction. How can you effectively reach the C-Suite with legal marketing? Follow these tips to engage B2B decision-makers and sign more B2B deals.  […]

B2B marketers need to put a special emphasis on a well-structured funnel strategy. In order to attract leads and acquire new clients, a multi-channel strategy is important. By applying a full-funnel approach when marketing for a law firm, you can improve your efficiency and performance across brand awareness, lead generation, and client retention.  Improving Marketing […]

The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few practices that are tried and true. Here are some attorney marketing hacks that firms of any size can implement in […]

Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm. We’ve worked with law firms for decades and have consistently seen the same issues cause problems over and over. […]

Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says that email generates $42 for every dollar spent. If you’re not currently investing in email marketing, you might be overwhelmed […]

If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million choices. As the marketing landscape changes faster than a chameleon could keep […]

You might question if it’s necessary to be viewed as an expert in your industry. The fact is that great lawyers tend to be great thought leaders, as well. Being a thought leader is particularly important for lawyers because being viewed as a credible source of knowledge is a key differentiator. Keep reading to learn […]