Category: Legal Marketing

Personal injury lawyers need more clients. Every law firm wants more clients, but in the higher-churn industry of personal injury, leads that turn into clients are the name of the game. If you’re looking to ramp up your practice, try out these 10 lead generation tactics for your law firm.  Lead Generation Tips for Personal […]

A recent study conducted by Gallup concluded that strong social connections within the workplace encourage staff to be more engaged and deliver higher quality work. Many firms have had success focusing on these connections through internal activities, but a variety of popular platforms have been developed which promise to help forge connections and facilitate candid […]

When it comes to digital marketing, your law firm’s search strategy plays an important role in acquiring new clients. There are various search strategies law firms can employ to show up on a prospect’s search engine result page (SERP). The three commonly used tactics in the legal industry are: search engine optimization (SEO), search engine […]

The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. When we published our first report in 2013, law firm digital marketing was still in its infancy, and digital marketing strategies weren’t a reality for many firms. […]

The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. We study and publish our findings to raise awareness about the value of digital marketing for law firm business development. The Social Law Firm Index analyzes each […]

You’re likely familiar with the Americans with Disabilities Act (ADA). The ADA was passed by the federal government in 1990 to protect people who require physical accommodations from discrimination. But did you know that ADA compliance extends to websites? In fact, failure to create an ADA compliant website could open your firm up to lawsuits, […]

The 2019 Social Law Firm Index is our annual study which examines how the top 200 firms ranked by The American Lawyer adopt and apply digital marketing in terms of outreach, engagement and business development. We study and publish our findings to raise awareness about the value of digital marketing for business development. When we […]

Webinars are a great way for law firms to showcase the knowledge and experience of their lawyers, while also collecting qualified leads in order to grow their database. However, successfully promoting and executing a webinar can prove to be challenging for law firms, especially if you don’t generate the results that you were hoping for. […]

It is an art and a science when it comes to boosting your law firm newsletter engagement.  Newsletters are a fundamental part of your law firm’s marketing strategy but your firm’s newsletter isn’t the Field of Dreams. It’s not a case of “if you build it, they will come.” It takes careful consideration and strategy […]

Budgeting is challenging at the best of times, but in the shadow of a potential recession, prioritizing your legal marketing budgets can be even more difficult. Headlines that are eerily similar to those from 2009 have been appearing in legal trades and blogs over the past six months more frequently and with more urgency: “The […]

Navigating the digital industry as a law firm can be overwhelming. Check out these five digital skills for law firms that will get your firm started.   1. Video Video is one of the most prominent tools in the digital world right now. According to MarTech, videos generally hold a viewer’s attention on retail sites […]

Over the past several weeks we have been featuring lawyers who are on Twitter that are considered thought leaders on social media in their particular practice area. Influencer marketing is a marketing strategy that has proven to be an effective client acquisition channel for many law firms, and if done correctly, your firm can benefit […]