Digital marketing is the most cost-effective way to express your expertise and get noticed by media, clients and prospects. It allows you to become your own PR engine, publisher and library. With digital channels, you’re reaching people on the platforms and devices they use most, and at the time when they’re ready to absorb information. From content marketing to SEO, from paid search to social media, from reporting analytics to perfecting your email marketing campaigns – Good2bSocial is a full service marketing agency with a wide-range of expertise.
To do digital effectively takes focus and time. It’s incredibly powerful particularly in relation to how economical it is, but it requires dedicated attention and careful targeting. Many professionals and organizations simply don’t have the time or resources to maintain regular activity and make these opportunities work to their maximum advantage. This is why we’re here to help you make the most out of the time and energy you spend on content creation. Good2bSocial creates comprehensive digital strategies that are uniquely tailored to a firm’s objectives and needs.
Are you unsure of how to improve your company’s rank on Google? The goal of SEO (Search Engine Optimization) is simple: drive traffic to your law firms website and raise your search rankings. But effective SEO takes time, attention and skill. To improve the chances of your quality content being found by the right audience, our SEO experts help you optimize your website for the keywords you want to be ranked for.
We also offer Paid Search services. Unlike SEO, which requires time to see results, a Pay-Per-Click (PPC) campaign can be set up quickly and generate immediate traffic from keywords suited to your business and popular with your audience. Our PPC experts are able to aid these efforts by determining the best budget and constantly monitoring the results of your campaigns.
One of the most difficult things to do is distinguish yourselves among a crowded field of lawyers and firms all asserting that they are highly skilled, responsive and client-focused. This may all be true, but how do you make your point, not to mention without being able to say the word expertise or expert? The answer: show, don’t tell. Digital marketing gives you the ultimate platform to present your case and give you the street cred you need to rise above the noise. Through tools like social media, microsites, blogs, video, webinars and podcasts, we develop your multichannel digital strategy – an interconnected web of complementary, dynamic content, distributed across multiple platforms. By consistently delivering quality information, you’ll inspire your clients and prospects to stay engaged, become followers and fans, and share your content.
Rather than create and distribute content in a vacuum, with digital marketing, you have the power to know what resonates. What kind of buyer is downloading a white paper vs. following you on Twitter? Is there a particular audience who is more active on one platform than another? Using analytics, these questions can yield valuable answers. When we understand your objectives, we can produce a data driven strategy and present you with actionable results. Measurement and analytics are core components of the services we offer. Whether it be in SEO, social media, or email marketing, our team monitors key metrics daily in order to translate your data into reports that show where you’re hitting the mark, the content your audience wants, who your buyers really are, and avenues and opportunities to generate leads.