In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your law firm’s social media activities. Podcast Show Notes: Why Should I Measure ROI? We see many law firms doing a great job with social media, but when it comes time to figuring...
Over the past several weeks we have been featuring lawyers who are on Twitter that are considered thought leaders on social media in their particular practice area. Influencer marketing is a marketing strategy that has proven to be an effective client acquisition...
While the Instagram Stories feature itself is not new, it is still a largely untapped tool among law firms. Many brands regularly use the feature to promote their companies and products by posting fun photos and videos, creative infographics, and interactive content....
Advertising and marketing have become more difficult today due to the plethora of innovative tactics and technology aimed at connecting with consumers. One non-traditional strategy that has rapidly gained popularity across many industries is influencer marketing....
Influencer marketing is a hot topic in digital marketing today—you may be familiar with the idea of businesses partnering with celebrities for endorsements and advertisements on Instagram. But there is more to the strategy than this, and it’s transferable to the legal...