Category: Social Media

COVID-19 has significantly influenced media consumption habits. With nearly all public gatherings cancelled, online and social media usage has exploded. People are driven to outlets like LinkedIn and Facebook for entertainment, connection and education. This is the perfect time for law firms to amplify their social media marketing to build relationships with new and existing […]

Did you know that Instagram has over one billion users and counting? In fact, the fan following, growth and engagement of Instagram is more than Facebook and Twitter combined! Instagram can be a valuable vehicle for your law firm to market its services, grow your practice, recruit new talent, and interact with clients. Incredibly, Instagram […]

Is Instagram an important piece of your marketing mix? With over 1 billion active users, the platform can seriously help to drive qualified traffic and build a positive brand image for your firm. It’s important to give Instagram the respect it deserves. But while you do that, you should also be aware that studies have […]

Surveys show that 87% of LinkedIn users view the platform as a trusted source of information.  For lawyers using social media to build their brand, no platform is better than LinkedIn to demonstrate knowledge and experience, build trust, and become an authority in their niche.  Here are 10 steps lawyers can follow to become LinkedIn […]

It’s no secret that social media is an important digital marketing tool, but you may be asking yourself if Instagram is the right platform for your law firm. In short, the answer is a resounding yes. Law firms can use their Instagram accounts to accomplish a variety of marketing and business goals. For instance, Instagram […]

Once you’ve created and launched a LinkedIn ad campaign for your law firm, you’ll need to analyze its performance and look for opportunities of improvement. Tracking and analyzing ad performance can help you glean insights, optimize strategy, and ensure you are allocating resources only to methods that are generating real business results. If you aren’t […]

Social media is much more than just a way to grow your law firm’s brand and connect with current clients. When done properly, you can actually use sites such as LinkedIn, Facebook, Twitter, and Instagram to generate real leads for your practice. Moreover, social media lead generation is cost effective. Keep reading for several lead […]

LinkedIn Marketing Solutions offers a robust advertising platform that continues to grow, providing law firm marketers with new and better ways of reaching existing and potential clients. Once your law firm has substantial content and is active on LinkedIn, you should begin to advertise on LinkedIn. With LinkedIn ads, you can deliver messaging to a […]

Law firms have several online tools that can help them market and acquire new business. One of the most important is LinkedIn. Not only does it help develop brand awareness for your firm, but it can connect you to clients, prospects, and key business relationships. As with any form of digital marketing, a proactive and […]

In these unpredictable times, it’s become more important to be thoughtful about your law firm’s messaging and advertising tactics on LinkedIn. It’s also crucial to consider how communication preferences are shifting towards being more interactive and conversational.  In response to a shift in preferences, LinkedIn has introduced Conversation Ads, a new ad type that can […]

The previous weeks have marked a new era in the legal industry and in business operations as a whole. In light of the new reality, law firm marketers have to be realistic about the behavior and tendencies of social media users and the implications for marketing. Communications need to adapt to address the real-time issues […]

LinkedIn is the most popular and successful choice when it comes to firms investing in sponsored content on social media. In fact, we found that 30 percent of the Am Law firms use LinkedIn advertising, which is a significant increase from only 10 percent just a year ago. That number will only grow as the […]