Category: Social Media

In its nascency, Instagram may not have been worth a lawyers’ time, as the platform’s audience skewed very young. However, just like Facebook’s audience has grown to be much more diverse in age, so has Instagram’s. Furthermore, did you know that Instagram has reached one billion active monthly users? According to a report by HubSpot, […]

Instagram is one of today’s most popular social media platforms. According to Sprout Social, 1 billion people access the app daily. With such a large user base, there are plenty of opportunities for law firms to connect and interact with their target audience. Savvy lawyers and law firms promote themselves on Instagram in order to […]

Legal marketers have realized the power and influence social media has on their law firm’s brand. There is no better platform that can do all of the following – increase your firm’s visibility, gain clients’ trust and build relationships. Savvy marketers know that it’s not enough to just have a business page with a few […]

Law firm focus has shifted from merely participating in social media marketing to generating real business results from it. If your firm is on social media and posting frequently, but not achieving a measurable business impact, it’s possible you’re not focusing on the proper metrics. Things like followers and likes keep climbing, but you’re not […]

For plenty of law firms, building and maintaining a social media presence can seem like an overwhelming task. Facebook has become a problematic social network for many law firms because managing your law firm’s Facebook page takes a significant amount of time and provides little results.  However, with 1.37 billion users daily, this platform is […]

Your law firm likely uses LinkedIn as part of your digital marketing strategy to enable you to reach and engage with your target audience. To make the most of LinkedIn, however, you need to stay up to date with the latest updates and changes.  In its most recent  change, the LinkedIn Campaign Manager update, LinkedIn […]

Law firm use of social media has continually grown over the past six years. As we enter the second phase of social media marketing by law firms, the focus has begun to shift from merely participating in social media to generating some measurable business value and achieving a return on investment. Today we’re discussing how […]

Creating paid ads on social media is an essential step for law firms marketing to consumers. But what if you’re not seeing the right types of results from these ads? You could be making mistakes that are actually hurting rather than helping your campaign. Today we go over 3 Facebook ad mistakes law firms make, […]

Law firms of all sizes are continuing to expand their use of Instagram. In today’s blog post we take a look at Instagram creator accounts for law firms. Personal accounts on Instagram are by far the most popular type of account, but over time, the acclaimed platform has released far more tools to assist businesses […]

While the Instagram Stories feature itself is not new, it is still a largely untapped tool among law firms. Many brands regularly use the feature to promote their companies and products by posting fun photos and videos, creative infographics, and interactive content. With a little bit of inspiration and creativity, law firms can similarly leverage […]

Advertising and marketing have become more difficult today due to the plethora of innovative tactics and technology aimed at connecting with consumers. One non-traditional strategy that has rapidly gained popularity across many industries is influencer marketing. According to Hubspot, 89% of businesses say their ROI from influencer marketing is comparable to or better than other […]

If your firms have multiple practice areas and branches, it may be a good idea to create multiple social media accounts to cater to specific clients. However, this may cause confusion among your clients as a result. What started as an intention to provide convenience and great impression may easily backfire. Therefore, we came up […]