Category: Social Media

When it comes to business to business advertising, there are very few platforms that can be effective as LinkedIn. Though social media has increased in popularity for online marketing, most of those channels attempt to reach consumers. LinkedIn is the platform to be on if you want to reach more clients and prospects for your […]

Since Twitter leverages such short snippets of copy, it’s often viewed as the simplest social media platform. However, that’s certainly not the case and not properly understanding the channel or building out a strategy can lead to time-wasting efforts. Ensure your team is sufficiently informed on Twitter marketing tips and best practices so that your […]

As LinkedIn continues to rise in popularity, it’s pivotal to learn how to run a successful LinkedIn ad campaign for your law firm. LinkedIn’s membership and usage continues to grow and the platform is one that allows a high degree of targeting by industry and audience. According to these statistics from Hootsuite, two professionals join […]

According to information published by LinkedIn, executives rate the platform as their number one choice for professionally relevant content. In the B2B world, 80% of social media leads come from LinkedIn. Those are important findings, because they solidify LinkedIn’s position as a critical component of digital marketing for professional services like legal. In the event […]

In the past, paid social media marketing for law firms did not make sense. Just a few years ago, this type of marketing was considered a waste of money since organic social media marketing was sufficient. Simply creating social media accounts and being active on them used to be enough to reach your audience, gain […]

If you’re like most firms, you’re not currently measuring social media return on investment (ROI). Many of the law firms we hear from aren’t currently measuring the ROI on their social activities, and might not even know what determines ROI or how to track it. In this post, you’ll find tips on how to measure […]

LinkedIn is one of the most influential social media networks with over 700 million users in more than 200 countries worldwide. It is the go-to social platform for content distribution as more than 50% of all social traffic to B2B websites and blogs comes from LinkedIn. Professionals visit the platform multiple times per day not […]

Video continues to be one of the most effective content formats online. In fact, research shows that marketers who use video can grow revenue nearly 50 percent faster. With more than 1 billion users, YouTube is by far the most popular video platform there is. More than 50 percent of people watch more than an […]

Appropriate social media disclaimers are very important for lawyers. Failure to have an appropriate disclaimer may be a violation of the ethics rules and open you to an ethics complaint and punishment. However, it can be rather difficult to establish the content and location of a social media disclaimer.  My goal in this blog is […]

Social media marketing is an essential piece to any law firm’s online marketing strategy. When it comes to the fundamental tenets of a practical and effective social media strategy for law firms, it’s extremely impactful to learn best practices from people who are experts in the field. Fortunately, many pioneers in the social media space […]

How do lawyers and law firms optimize their Twitter accounts for success whether it’s to generate leads, generate awareness or increase client loyalty? In 2020, there are new tools and strategies that make it easier for law firms to stand out against their competitors and increase their return on investment (ROI) on the platform. Whether […]

Employee advocacy plays a significant role in a law firm’s social media marketing strategy. When employees promote their law firm’s content on their own social profiles, it significantly extends the reach of a message and increases online engagement. In fact, as we previously discussed, encouraging your employees to share company-related content can increase overall likes […]