Category: Social Media

LinkedIn has become one of the most powerful platforms for businesses. Occasionally, you will hear a lawyer say that they use LinkedIn, but aren’t generating results they read about. In those instances, it’s worth digging into how they use the platform. Similar to a networking event, LinkedIn works best if you actively engage with people […]

Perhaps you’ve heard of Stories. They are mobile, full-screen, vertical videos and images that appear outside of your regular social media feed and only last for 24 hours before they disappear. Facebook and Instagram both have a version of these casual, temporary posting options, and LinkedIn recently rolled out their own Stories program. Now, due […]

As we approach the end of 2020, we know one thing for sure: We’ve spent a lot more time on social media this year. In fact, Statista reported a 21% uptick in monthly social media usage. This isn’t at all shocking, as countries implemented stay-at-home orders in March due to the global pandemic. Throughout the […]

Video marketing has been on the rise over the past few years, growing ever more popular and accessible for law firms. And while popular sites such as Instagram, Facebook, LinkedIn, and even your own website are great places to invest, YouTube remains the giant in the space, with people spending a billion hours each day […]

Of all the social media platform options, LinkedIn should be part of every lawyer’s marketing and business development strategy. Not having a profile on this well-respected platform puts lawyers in the dark ages category of doing business in today’s digital age. If you need any more convincing, here are 5 reasons your firm’s attorneys should […]

Social media offers one of the most powerful channels for marketing today. Platforms like Facebook, Twitter, and LinkedIn all have unique features and benefits that can help you engage with clients or interest new ones. However, social media certainly isn’t a “set it and forget it” process. Moving into a new year, it’s the perfect […]

As a marketer or business development professional within a law firm, it’s critical to quantify your marketing efforts in order to prove to senior partners that they are indeed effective. To truly see whether your law firm’s social media marketing efforts are leading to meaningful results, you must have a method of measuring the return […]

On November 10th, we published the results of the 2020 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement and business development. The Social Law Firm Index analyzes each firm’s digital footprint and […]

These days, marketers have access to countless analytics and metrics. The difficulty can be distilling all of that data down into actionable insights. How do you measure success within your target market? How do you know if you’re really engaging with the audiences that truly matter? This is a big advantage of account based marketing […]

Are you familiar with TikTok? The controversial video sharing app made news when it boasted of over one million global downloads within 18 months of its launch. TikTok provides an endless feed of entertaining short video clips. Instagram, while traditionally focused on images and GIFs, has expanded their feature set to compete with TikTok functionality. […]

Since Instagram is so focused on visuals, legal marketers sometimes don’t pay as much attention to the captions – but that’s a mistake and a missed opportunity. Although Instagram is a visual medium, nailing your Instagram caption is just as critical as the photo (or video) itself. So what should you write and how do […]

If you follow our blog, then you understand that LinkedIn is one of the most powerful social tools for business development. When you put the effort in, you can use LinkedIn to generate leads, make connections, and build your brand. Think of the platform as a virtual networking room that never closes! It’s important to […]