Category: Social Media

Social media is an increasingly critical component of law firm marketing. Channels like Facebook, Instagram, LinkedIn and Twitter are powerful tools that help firms reach and influence clients and prospects. Though creating compelling content is the first step, many lawyers make the mistake of developing great content and then neglecting a strategy around it. To […]

Facebook Advertising for Lawyers 74% of Facebook users are high-income earners. That statistic, along with many others, explain why the platform is a key one for business, including for law firms that are targeting consumers. In fact, Facebook advertising is now considered table-stakes for law firms and lawyers trying to attract consumers. Here are some […]

Law Firm Guide to Twitter Ads Did you know hundreds of millions of people use Twitter every day? It stands to reason that if Twitter is not a part of your law firm’s marketing plans, you might be missing out. In fact, advertising on Twitter can put your messaging directly in front of your target […]

Increase Your Law Firm’s Instagram Following Instagram has grown into a serious social media platform and one that’s important to the business world as well as for personal use. If your law firm is on Instagram, it’s important to gain more followers. With over 200 million active monthly members, there are plenty of prospective clients […]

What are the best social listening tools for law firms? Social Media has become an inseparable segment of today’s business world. It is a versatile tool that can not only be used for networking with people but also for monitoring the market response towards the company’s brand. Just like other business segments, the benefits of […]

Did you know that 55% of people watch videos online every day? Statistics also show that social media videos generate up to 1200% more shares than text and images combined. That means that if your law firm is not currently leveraging video in your social media strategy, it should be. Here’s a quick breakdown of […]

In today’s world, you’re going to need more than just an eye-catching photograph or witty caption to capture your audience’s attention. Research shows that companies and brands that use video marketing grow their revenue 49% faster than those that choose not to. This is especially true for lawyers; since the market is very large, potential […]

If you’re using Facebook to build more of a presence for your firm, it only makes sense to use the accompanying analytics (also called Facebook Page Insights). The internet offers a plethora of information on how best to use these analytics, but here we’re going to focus on a legal marketer’s guide to Facebook analytics. […]

When it comes to business to business advertising, there are very few platforms that can be effective as LinkedIn. Though social media has increased in popularity for online marketing, most of those channels attempt to reach consumers. LinkedIn is the platform to be on if you want to reach more clients and prospects for your […]

Since Twitter leverages such short snippets of copy, it’s often viewed as the simplest social media platform. However, that’s certainly not the case and not properly understanding the channel or building out a strategy can lead to time-wasting efforts. Ensure your team is sufficiently informed on Twitter marketing tips and best practices so that your […]

As LinkedIn continues to rise in popularity, it’s pivotal to learn how to run a successful LinkedIn ad campaign for your law firm. LinkedIn’s membership and usage continues to grow and the platform is one that allows a high degree of targeting by industry and audience. According to these statistics from Hootsuite, two professionals join […]

According to information published by LinkedIn, executives rate the platform as their number one choice for professionally relevant content. In the B2B world, 80% of social media leads come from LinkedIn. Those are important findings, because they solidify LinkedIn’s position as a critical component of digital marketing for professional services like legal. In the event […]