Advertising and marketing have become more difficult today due to the plethora of innovative tactics and technology aimed at connecting with consumers. One non-traditional strategy that has rapidly gained popularity across many industries is influencer marketing. According to Hubspot, 89% of businesses say their ROI from influencer marketing is comparable to or better than other marketing channels. Research also suggests that influencer marketing budgets will increase in the next two years.
That said, now is a prime time for your law firm to explore the benefits of this type of marketing. Over the next several months we will be featuring lawyers from AmLaw 200 firms who are leaders in their areas of practice on social media. In this post, we feature influencers on Twitter in Tax Law.
Brent A. Auberry
Brent is a partner in the Indianapolis office of Faegre Baker Daniels, where he helps clients understand, comply with, and resolve disputes related to local and state taxation. He represents property taxpayers across Indiana in real property tax assessment appeals and economic development/abatement matters as well as taxpayers before the Indiana Department of Revenue and Tax Court on sales and use, income, and gaming taxes. Brent advises clients on personal property tax matters and counsels taxpayers on property tax exemptions and tax legislation. Brent is also the author and creator of TaxHatchet.com, a blog discussing and summarizing state and local tax (SALT) issues, including rulings, determinations and policy initiatives by courts and administrative agencies, as well as tax legislation. Brent shares these posts, firm insights, and other tax law news to his 4,026 followers on Twitter.
Follow Brent on Twitter @TaxHatchet.
G. Michelle Ferreira
Michelle is Co-Managing Shareholder of both the San Francisco and Silicon Valley offices of Greenberg Traurig. She counsels individuals, partnerships, estates and corporations in tax disputes with the Internal Revenue Service (IRS) and state and local tax agencies, including the California Franchise Tax Board, the State Board of Equalization, the Employment Development Department and county assessment appeals boards. As a former tax litigator for the Internal Revenue Service, Michelle brings unique experience when representing clients in complex tax disputes before the IRS, and state and local tax agencies at the audit, collection, appeals, and litigation stages. Michelle frequently updates and informs her 247 Twitter followers on news involving the IRS, audits and other tax matters.
Follow Michelle on Twitter @gmferreira11.
Rob is a tax controversy partner in Norton Rose Fulbright’s Washington, DC and San Francisco offices. Rob represents taxpayers in high-profile, high-stakes tax disputes against the Internal Revenue Service, both at the administrative level and in litigation, involving international tax and transfer pricing issues, tax incentives such as the research tax credit, and alternative energy tax credits, and the economic substance doctrines. Rob previously served as senior litigation counsel in the US Department of Justice, Tax Division, where he was lead trial counsel for the IRS in some of the largest and most complex civil tax cases in the nation, involving cross-border transactions, corporate reorganizations and acquisitions, and IP valuations. Rob’s thought leadership extends to the emerging field of taxation of robotics and artificial intelligence, and he frequently writes and speaks on the topic. Rob is listed on Forbes’ Top 100 Must-Follow Tax Twitter Accounts for 2019 and currently has 1,380 followers on Twitter.
Follow Rob on Twitter @RobKovacev.
Matthew D. Lee
Matt is a partner in the Philadelphia office of Fox Rothschild. In his tax controversy practice, Matt represents taxpayers in all stages of proceedings before the Internal Revenue Service, including examinations, appeals and collection proceedings as well as companies and corporate officers in employment tax matters. In addition, Matt frequently represents clients in connection with undeclared offshore assets, advising them as to their tax, FBAR and FATCA reporting obligations. Matt is the author of the Foreign Account Tax Compliance Act Answer Book, a comprehensive guide to obligations imposed by FATCA on foreign financial institutions, non-foreign financial entities and withholding agents. Matt also writes for the firm’s Tax Controversy and Financial Crimes Report blog, which shares the latest developments in criminal and civil tax matters, tax litigation in the U.S. and international tax compliance issues. With 1,122 followers, Matt is a valuable source of knowledge for many.
Follow Matt on Twitter @matthewdavidlee.
Steve is a partner in the Washington, DC office of McDermott Will & Emery. Steve helps clients prevent and resolve tax problems throughout their life cycle, starting with tax planning, compliance, financial statement implication analysis, audit defense and litigation, legislative monitoring and advocacy, and the formation and leadership of taxpayer coalitions. Steve also represents Fortune 100 companies in litigation while working to address larger tax policy questions through state legislatures, the US Congress, and other governing organizations. Steve previously served as a litigator for the US Department of Justice, Tax Division, as chief counsel for the District of Columbia’s Office of Tax and Revenue, and as general counsel for the Council on State Taxation (COST). Through these positions, he developed a unique approach to solving tax problems that informs his practice today. Steve shares his knowledge and insights in authored publications and at speaking engagements, as well as on Twitter with his 696 followers.
Follow Steve on Twitter @StephenPKranz.
These lawyers can serve as an inspiration to attorneys at your firm who are looking to build their own social media following and enhance their thought leadership positions. By using influencer marketing in this way, your firm can effectively boost its overall reputation in today’s competitive digital landscape. Contact us today for help getting started.