by Talia Schwartz | May 11, 2021 | Content Marketing
Content is king and many legal marketing teams have invested in niche content marketing experts. In fact, 73% of businesses have a designated employee responsible for monitoring content creation. However, content marketing continues to evolve in today’s digital...
by Talia Schwartz | May 6, 2021 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Dan Brian, a digital marketing guru, shares his best tips and tools to build a strong content marketing machine for law firms and how to include attorneys in the writing process. The entire content marketing process...
by Talia Schwartz | Apr 28, 2021 | Marketing Technology
Customer Relationship Management (CRM) solutions have become the standard for managing client and prospect leads, contact information, and relationships. However, just having a subscription for a shiny CRM tool isn’t enough; you and your team need to know how to use...
by Talia Schwartz | Apr 22, 2021 | Digital Marketing
An account-based marketing strategy that doesn’t properly use data is like a long road-trip with no GPS system (or map). Even with crystal-clear goals, you’re not likely to achieve your objectives without data driving your account selection and content creation along...
by Talia Schwartz | Apr 15, 2021 | Social Media
People decide whether or not they’re going to follow your law firm on social media the minute they land on your page. Generally, people will judge a firm’s social media presence on two factors: how interesting the content is and how it appears visually. So much of...
