Author: Talia Schwartz

Good2bSocial named one of America’s Fastest-Growing Private Companies by Inc. Magazine

NEW YORK, NY – Good2bSocial is proud to announce that it ranked on Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment, independent small businesses. Not only have the companies […]

15 Tips for Creating Professional-Looking Law Firm Videos

Video is an important part of marketing, and only becoming more so. In fact, the amount of marketers using video has increased by 41% since 2016. However, that doesn’t mean marketers should produce video content just for the sake of it – all videos are not created equal. Your law firm’s videos need to be […]

How Law Firms Can Get More Podcast Subscribers

If you have a podcast, you likely have the goals of improving your show over time and gaining more listeners. You can certainly achieve those goals, but doing so requires diligent work and lots of promotion. It takes time and effort to lay the groundwork for a successful podcast. Luckily, we know a few effective […]

7 Tips to Help Law Firms Run a Retargeting Campaign On LinkedIn

LinkedIn retargeting offers a powerful way to remind people of why they should engage with your law firm. This form of advertising helps you to recapture the leads that got away. It’s important to use the right strategies in order to get results and increase advertising ROI. Here are 7 specific steps to follow to […]

YouTube for Law Firms: How to Create a Successful YouTube Channel

Creating an effective YouTube strategy is more important than you think. As digital strategies continue to evolve, we see video playing a bigger role. 96% of people have watched an explainer video to learn more about a product or service, and 86% of people have said they’d like to see more video from brands. But […]

How to Start a Podcast: The Ultimate Guide for Attorneys

Podcasting as a business development tool in 2021 is growing. With law firms and attorneys releasing audio content to build trust, connect with their audience on a personal level, and boost brand awareness. Along with blogs, thought leadership papers, and videos, podcasting is a great way for attorneys to showcase their expertise and assure potential […]

Podcast Ep. 132: Transforming Thought Leadership in Professional Services Firms

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Charles Cousins, the Business Development Director at Passle. At Passle, Charles works with the Marketing and Business development teams at law firms to help them implement successful thought leadership programs. Tune into this episode to learn why getting your law firm’s attorneys […]

Podcast Ep. 131: Positioning Law Firms for Growth: How a Sector-Based Strategy Leads to Greater Client Success

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Dominic Ayres, a senior client development manager at Eversheds Sutherland. Dominic is responsible for the development and growth of international client relationships and sector strategy for the Industrials sector group across Europe, the Middle East, and Africa. Dominic joins us to discuss […]

Programmatic Advertising for Law Firms: A Plain English Guide to Real-Time Bidding (RTB)

Programmatic advertising continues to be a popular strategy for law firm marketers. Programmatic ad buying technology is highly targeted, less expensive, and more transparent than traditional advertising. That being said, programmatic advertising and Real Time Bidding (RTB) concepts can be confusing, and therefore intimidating to many law firm professionals. Here, we’ll cover the basics of […]