by Talia Schwartz | Sep 16, 2020 | SEO
Potential clients are on Google searching your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded search terms such as “Cleveland personal...
by Talia Schwartz | Sep 8, 2020 | Digital Marketing
Lawyers and law firms are increasingly turning to the online world for lead generation. Luckily, there are many ways to acquire leads quickly and effectively online. The following eight lead generation tactics can be used by law firms of all sizes and practice areas....
by Talia Schwartz | Aug 31, 2020 | Content Marketing
Your law firm just hosted a successful webinar – you had great interactions with your attendees, your speakers were compelling and on point, and you’re feeling great. Now what? Do you archive the webinar and never think about it again? Absolutely not! You’ve...
by Talia Schwartz | Aug 26, 2020 | Social Media
No matter where you are in your marketing journey, you can learn new things. Whether you’re brand new to social media or just looking for some fresh inspiration to ramp up your law firm’s digital presence, take a look at the following list. We’re offering 15 of the...
by Talia Schwartz | Aug 20, 2020 | Content Marketing
When people commit to spending their hard-earned dollars, they go through a process. This is true of even the most basic consumer good, but the process tends to be more complex when choosing a law firm. What is referred to as the “buyer’s journey” helps individuals...
