by Talia Schwartz | Nov 24, 2020 | Measurement and Analytics
Law firm blogging without measuring results is a waste of time. But when it comes to your blog, there are a whole range of metrics you can consider. In fact, the number of blogging metrics you can get is so overwhelming that tracking them all wouldn’t leave much time...
by Talia Schwartz | Nov 17, 2020 | Social Media
As a marketer or business development professional within a law firm, it’s critical to quantify your marketing efforts in order to prove to senior partners that they are indeed effective. To truly see whether your law firm’s social media marketing efforts are leading...
by Talia Schwartz | Nov 16, 2020 | Content Marketing
So you’ve finished your webinar. After all the build-up of preparing, planning and promoting over the past few weeks, you’re finally ready to kick back and relax a little bit. But wait – there’s more. Making the most of your webinar means putting in some extra...
by Talia Schwartz | Nov 11, 2020 | Social Media
On November 10th, we published the results of the 2020 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement and business...
by Talia Schwartz | Nov 10, 2020 | Social Media
These days, marketers have access to countless analytics and metrics. The difficulty can be distilling all of that data down into actionable insights. How do you measure success within your target market? How do you know if you’re really engaging with the audiences...
