by Talia Schwartz | Jul 27, 2021 | Digital Marketing
Online marketing presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The growing importance of online marketing is evident as we’ve...
by Talia Schwartz | Jul 21, 2021 | Digital Marketing, Legal Marketing
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make...
by Talia Schwartz | Jul 14, 2021 | Social Media
Creating an effective YouTube strategy is more important than you think. As digital strategies continue to evolve, we see video playing a bigger role. 96% of people have watched an explainer video to learn more about a product or service, and 86% of people have said...
by Talia Schwartz | Jul 6, 2021 | Digital Marketing
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not...
by Talia Schwartz | Jun 28, 2021 | Content Marketing
Podcasting as a business development tool in 2021 is growing. With law firms and attorneys releasing audio content to build trust, connect with their audience on a personal level, and boost brand awareness. Along with blogs, thought leadership papers, and videos,...
