by Talia Schwartz | Jun 25, 2020 | Social Media
COVID-19 has significantly influenced media consumption habits. With nearly all public gatherings cancelled, online and social media usage has exploded. People are driven to outlets like LinkedIn and Facebook for entertainment, connection and education. This is the...
by Talia Schwartz | Jun 19, 2020 | Measurement and Analytics
We are big believers in marketing analytics, particularly for law firms. Concrete data helps legal marketers to make better, smarter decisions in a more timely manner. Another way of obtaining data is through testing. Testing is a key component of optimizing your law...
by Talia Schwartz | Jun 9, 2020 | Social Media
Did you know that Instagram has over one billion users and counting? In fact, the fan following, growth and engagement of Instagram is more than Facebook and Twitter combined! Instagram can be a valuable vehicle for your law firm to market its services, grow your...
by Talia Schwartz | Jun 4, 2020 | Digital Marketing
It’s a challenging time to be a lawyer. The COVID-19 pandemic has affected all of us in various ways. Between courthouse closures, stay-at-home protocols and reduced hours, law firms need to navigate a new normal and adjust their operations. Here are a few tactics...
by Talia Schwartz | May 29, 2020 | Search Engine Marketing
With Google Remarketing Ads, you can serve ads to people who have previously visited your website and entice them back in. Past visitors see these ads as they browse the web, such as when they watch videos on YouTube or seek out news. Google remarketing ads are a...
