Author: Talia Schwartz

NEW YORK, NY – Good2bSocial is proud to announce that it ranked on Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment, independent small businesses. Not only have the companies […]

Video is an important part of marketing, and only becoming more so. In fact, the amount of marketers using video has increased by 41% since 2016. However, that doesn’t mean marketers should produce video content just for the sake of it – all videos are not created equal. Your law firm’s videos need to be […]

If you have a podcast, you likely have the goals of improving your show over time and gaining more listeners. You can certainly achieve those goals, but doing so requires diligent work and lots of promotion. It takes time and effort to lay the groundwork for a successful podcast. Luckily, we know a few effective […]

LinkedIn retargeting offers a powerful way to remind people of why they should engage with your law firm. This form of advertising helps you to recapture the leads that got away. It’s important to use the right strategies in order to get results and increase advertising ROI. Here are 7 specific steps to follow to […]

Podcasting as a business development tool in 2021 is growing. With law firms and attorneys releasing audio content to build trust, connect with their audience on a personal level, and boost brand awareness. Along with blogs, thought leadership papers, and videos, podcasting is a great way for attorneys to showcase their expertise and assure potential […]

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Charles Cousins, the Business Development Director at Passle. At Passle, Charles works with the Marketing and Business development teams at law firms to help them implement successful thought leadership programs. Tune into this episode to learn why getting your law firm’s attorneys […]

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Dominic Ayres, a senior client development manager at Eversheds Sutherland. Dominic is responsible for the development and growth of international client relationships and sector strategy for the Industrials sector group across Europe, the Middle East, and Africa. Dominic joins us to discuss […]

In this episode of the Legal Marketing 2.0 Podcast, Gina Rubel, the CEO of Furia Rubel Communications, a nationally-known law firm, public relations, and crisis communications agency, shares her insight on the importance of public relations and how it can support a law firm’s overall business plan. Furthermore, Gina and Guy discuss the marriage between […]

The best way to keep track of your social media growth and strategy – as well as report to executives or your team – is to create a monthly social media report. A monthly report will give you a complete view of your social media’s performance as well as specific insights that can help you […]

Programmatic advertising continues to be a popular strategy for law firm marketers. Programmatic ad buying technology is highly targeted, less expensive, and more transparent than traditional advertising. That being said, programmatic advertising and Real Time Bidding (RTB) concepts can be confusing, and therefore intimidating to many law firm professionals. Here, we’ll cover the basics of […]

Law firm Google ads are an expensive, yet highly effective ad type for lead generation and client acquisition. As Google is constantly making changes to its software and updates to its algorithm, the world of pay-per-click ads is becoming increasingly sophisticated. In this blog article, we point out some common mistakes that can hinder the […]

You might have heard of Apple’s iOS 14.5 update. That’s because it’s pretty groundbreaking. The initiative delivered a major change to targeted advertising on their devices, which is essential to most of the publishers of online content (like Facebook, Google, news outlets, etc). Here’s what law firm marketers need to know about Apple’s latest iOS […]