Category: Social Media

Social media, used wisely and efficiently, can be an incredible tool to express your expertise and create connections. However, social media marketing can only work best if your law firm has an audience of engaged followers. But how do you build your social media audience? Although it takes time to build a vast audience, rest […]

When used appropriately, Twitter can prove to be a catalyst for starting conversations with others in your areas of practice, sharing and cultivating useful information, and reading up on hot topics such as new court rulings and regulations. Twitter can also be a valuable source for building trust and engagement with existing or potential clients. […]

If you follow our blog, you know we’re big believers in LinkedIn for lawyers. LinkedIn is a powerful tool for natural networking and lead generation, and is becoming more useful for paid advertising as well. Many of our clients want to set up LinkedIn campaigns, but aren’t necessarily sure what to do from there. That’s […]

Many law firms have established or are beginning to establish a social media presence. While this is an essential part of legal marketing in today’s digital age, there are several potential law firm social media pitfalls to be aware of and avoid. We have seen many professional service companies, including law firms, make big mistakes […]

Social media is an increasingly critical component of law firm marketing. Channels like Facebook, Instagram, LinkedIn and Twitter are powerful tools that help firms reach and influence clients and prospects. Though creating compelling content is the first step, many lawyers make the mistake of developing great content and then neglecting a strategy around it. To […]

Facebook Advertising for Lawyers 74% of Facebook users are high-income earners. That statistic, along with many others, explain why the platform is a key one for business, including for law firms that are targeting consumers. In fact, Facebook advertising is now considered table-stakes for law firms and lawyers trying to attract consumers. Here are some […]

Law Firm Guide to Twitter Ads Did you know hundreds of millions of people use Twitter every day? It stands to reason that if Twitter is not a part of your law firm’s marketing plans, you might be missing out. In fact, advertising on Twitter can put your messaging directly in front of your target […]

Increase Your Law Firm’s Instagram Following Instagram has grown into a serious social media platform and one that’s important to the business world as well as for personal use. If your law firm is on Instagram, it’s important to gain more followers. With over 200 million active monthly members, there are plenty of prospective clients […]

What are the best social listening tools for law firms? Social Media has become an inseparable segment of today’s business world. It is a versatile tool that can not only be used for networking with people but also for monitoring the market response towards the company’s brand. Just like other business segments, the benefits of […]

Did you know that 55% of people watch videos online every day? Statistics also show that social media videos generate up to 1200% more shares than text and images combined. That means that if your law firm is not currently leveraging video in your social media strategy, it should be. Here’s a quick breakdown of […]

In today’s world, you’re going to need more than just an eye-catching photograph or witty caption to capture your audience’s attention. Research shows that companies and brands that use video marketing grow their revenue 49% faster than those that choose not to. This is especially true for lawyers; since the market is very large, potential […]

If you’re using Facebook to build more of a presence for your firm, it only makes sense to use the accompanying analytics (also called Facebook Page Insights). The internet offers a plethora of information on how best to use these analytics, but here we’re going to focus on a legal marketer’s guide to Facebook analytics. […]