Category: Social Media

LinkedIn recently announced a redesign complete with some new features to create a friendlier platform. In line with social media giants Facebook and Instagram, LinkedIn will now offer “Stories” – or content that is posted to a profile and disappears after 24 hours. Users can post text, videos, or images for a brief period (up […]

Twitter is one of the world’s most popular social media platforms with over 335 million users. It’s no wonder so many law firms want to tap into the potential of Twitter for their own social strategies. The trouble is, most law firms don’t know how to optimize their efforts to get the most out of […]

LinkedIn has a huge and continually growing audience. Did you know that included in that audience is over 60 million decision-makers, 90 million senior-level influencers, and 10 million members of the C-suite? Suffice it to say, if you’re trying to gain more business using social platforms, LinkedIn is a good place to start. There are […]

LinkedIn lead gen forms are a powerful tool to attract more leads for your law firm. When a user clicks on your ad’s call-to-action button to engage with your Sponsored Content or Message Ad, a native digital form will open via the LinkedIn interface and fields are pre-populated to save effort. Lead gen forms make collecting […]

It’s important for any social content to be on brand. How does that relate to Instagram Stories? It can be difficult to create compelling stories on Instagram, that also reflects your law firm’s brand and shares valuable information. We’ve put together a 7-step approach that can help law firms to turn existing content into interesting […]

Social media is an incredibly useful tool for every type of business, including a law practice. But to make the most of it, you should be creating videos as a part of your content strategy. Not only do social media users prefer videos, videos for lawyers can help build trust and generate leads. However, you […]

You’ve likely heard the buzz around popular social media platform TikTok, which now has 800 million monthly active users and is the third-most downloaded app globally. The social video sharing app allows users to craft short-form mobile videos — up to 60 seconds to be exact. And no, you don’t need to be a professional […]

Video ads on Instagram are a fun and interactive way for law firms to capture their audience’s attention and get them to perform an action. Law firms can serve video ads to their target audience in two ways: within the main feed or in the Story feed. If Instagram video ads are already part of […]

LinkedIn is a professional network, which means that people are spending time there for the purpose of doing business. There is no doubt that LinkedIn is the best place online for lawyers looking to grow their networks and their practices. In fact, a study conducted by HubSpot found that traffic from LinkedIn generates the highest […]

Not all content is created equal. In fact, law firms that leverage a content strategy using certain content across specific channels are likely to see better engagement across all platforms. Every social media tool has its own audience, and that audience has come to expect certain types of information in their feed. Each of the […]

Any lawyer who hopes to attract new clients and be seen as a thought leader in their practice area can benefit from having a strong presence on Linkedin, especially right now while social media usage is up. Success for a lawyer depends on conveying to prospects and clients that you’re at the top of your […]

You’ve probably noticed an uptick in online events lately, and maybe even hosted or participated in some. With a surge of Covid-19 shutdowns, many seminars, networking events, and launches have moved into a virtual space. In a timely move, LinkedIn has enabled their live streaming and live events tools, allowing lawyers to connect with their […]