Category: Social Media

Law firms of all sizes are continuing to expand their use of Instagram. In today’s blog post we take a look at Instagram creator accounts for law firms. Personal accounts on Instagram are by far the most popular type of account, but over time, the acclaimed platform has released far more tools to assist businesses […]

While the Instagram Stories feature itself is not new, it is still a largely untapped tool among law firms. Many brands regularly use the feature to promote their companies and products by posting fun photos and videos, creative infographics, and interactive content. With a little bit of inspiration and creativity, law firms can similarly leverage […]

Advertising and marketing have become more difficult today due to the plethora of innovative tactics and technology aimed at connecting with consumers. One non-traditional strategy that has rapidly gained popularity across many industries is influencer marketing. According to Hubspot, 89% of businesses say their ROI from influencer marketing is comparable to or better than other […]

If your firms have multiple practice areas and branches, it may be a good idea to create multiple social media accounts to cater to specific clients. However, this may cause confusion among your clients as a result. What started as an intention to provide convenience and great impression may easily backfire. Therefore, we came up […]

It’s no secret that law firms are using social media to connect and engage with audiences and convert them into clients. Whether your firm specializes in tax law, employment law, or anything in between, you can apply these tips to curate your content and strategically plan your Instagram marketing to receive a measurable ROI.  Lack […]

By now, you may have read one of our recent blog posts featuring lawyers who are notable social media influencers. To recap, influencers are thought leaders in a field or practice area with a reputation for being knowledgeable and well-respected. Influencer marketing is when you utilize the power of these individuals’ online presence to promote […]

We have previously discussed the variety of benefits influencer marketing can have for law firms and how this type of marketing has become the fastest growing online client-acquisition channel over organic search and email. It is therefore important for your firm to consider this method as a way to increase the value of your thought […]

Influencer marketing has become an important part of social media strategy for brands, services and companies, including law firms. While there are many ways for law firms to grow their audiences and expand their reach through social media, influencer marketing is a highly recommended and effective method. Over the next several months we will be […]

Law firms have several online tools that can help them market and acquire new business. One of the most important is LinkedIn. Not only does it help develop brand awareness for your firm, but it can connect you to clients, prospects, and key business relationships. When used properly, LinkedIn can do a lot for your […]

In a 2018 report, Twitter released findings on the effectiveness of influencer marketing on social media platforms, particularly on its own service due to the immediate nature of the platform. They found that 61% of Twitter users follow an influencer or creator, with this type of content driving brand favorability. Twitter’s main takeaway from the […]

Social media has become an ever-present part of our lives. There’s a lot of great things about that, but social media can also be a dangerous place for brands. It seems as though every day some company is in trouble for something that was mishandled online. It’s important to protect yourself and advise your clients […]

We have discussed the topic of influencer marketing for law firms previously on our blog. To review, influencers are thought leaders in a field or practice area with a reputation for being knowledgeable and well-respected. Influencer marketing can ultimately help expand your law firm’s reach when these individuals share your firm’s content on their own […]