Category: Social Media

If you are wondering whether it is worth the time for your law firm to invest in Facebook ads, consider this: Daily users spend approximately 41 minutes each day on the social media platform. Clearly, Facebook is still extremely relevant. While all social media platforms offer varying benefits for advertising, Facebook is a smart choice […]

Social media is the biggest and best method to interact with people both far and near. Whether you are a single attorney running your own private law practice or a marketer at a large law firm, you need Facebook, Twitter, and LinkedIn to reach your target audience. Social media content is divided into two categories, […]

Creating an online community that thrives is an extremely rewarding endeavor for any law firm looking to capture their target clients and demonstrate thought leadership in a particular practice area. A successful online community can help law firms and lawyers innovate and develop new relationships with influencers, customers and prospects. Creating a community is the easy […]

The world of social media marketing is constantly evolving and can be viewed as a fast pace changing environment, everyday we hear of new technology, new platforms and more efficient ways of doing business. But, the core principles of social media marketing never change and are extremely necessary for a successful outcome. In Brian Solis’ […]

Measuring your marketing performance on social media can be tricky. If you really want to know how your social media marketing efforts are performing, it’s essential that you conduct a social media audit regularly. Without regular audits, you’re flying blind. An in-depth audit will allow you to see exactly where you’re committing your effort and […]

I was asked to speak last week at the annual NALP conference in Hollywood, Florida. I was a little afraid that the beautiful weather and the lure of the beach and pool would greatly diminish the attendance at my session. However, I was pleasantly surprised by the great turnout at the session on a topic […]

A Law Firm LinkedIn Showcase Page allows you to extend your firm’s Company Page presence by creating a dedicated child page to highlight specific aspects of the firm, a hot practice area, or to spotlight an initiative. People can then follow your Showcase Page as they follow any Company Page. In the short video tutorial […]

If your law firm has been doing any kind of advertising online, you’ve almost certainly purchased advertising on at least one, if not more, of the major social networks. They can all be extremely effective in reaching your audience and attracting new leads, but they do all have their own unique advantages and disadvantages too. […]

Facebook recently implemented a change to the way organic reach is calculated within their reports. At first glance, it could produce some scary looking results. The company has said that organizations could see numbers drop by as much as 20%. Even though a 20% drop in your reported organic reach might sound scary, the good […]

On January 11, Facebook made an announcement about some pretty radical changes being made to the algorithms that build their users’ newsfeeds. The company plans to roll out changes over the next few months designed to make it easier for users to build and maintain personal connections. The overall goal is to make Facebook more […]

“If at first you don’t succeed, try again.” That’s an old saying that still resonates well with law firms, companies and entrepreneurs. In fact, a large part of modern online marketing is all about trying again – we call it retargeting. Retargeting, sometimes called remarketing, is a way of following users that have shown an […]

If you count on Facebook ads to draw in more customers, it’s vital that you have a means to keep track of them. You need to know the impact they have and if they make any difference to your target viewers. Spending funds on Facebook ads with no understanding of their efficiency is a pointless […]