Category: Social Media

Do you wish you could get new clients just from your LinkedIn presence? Most professionals today have a LinkedIn account in order to keep connected with colleagues, recruit new employees, or even use advertising on the platform. However, a largely untapped opportunity is LinkedIn Groups for law firms. In this year’s Social Law Firm Index, we […]

In September, Twitter launched a test which gave a select number of users an expanded character count per tweet. The most iconic feature of Twitter has always been the 140 character limit on tweets which reduced tweets to short, direct sentences. The company announced their test was successful and that they are implementing their new […]

The Social Law Firm Index measures a law firm’s reach and engagement across various social media platforms, the quality of its thought leadership content, and how the firm optimizes its websites for search engines. Download the 2017 Social Law Firm Index! This year, Good2bSocial doubled the size of its reviews and rankings to include every […]

A set of simple tips that recruiters and law firms can use to gain an edge in law firm hiring

You can’t have a purposeful, meaningful experience on Twitter without a feed that compels you to keep scrolling, learning, and engaging. And to do that you need to follow the right people and in the process, build your Twitter community.  Related: Twitter Best Practices for Lawyers: How to Enhance Engagement.  Before we get into it, […]

Buffer is a tool that focuses on content scheduling and publishing to channels like Twitter, Facebook, LinkedIn, Instagram, G+, and Pinterest. In the past we’ve discussed the importance of creating an editorial calendar for your blog in order to stay organized and plan ahead. However, the same type of scheduling is essential for your social […]

In this year’s soon to be released Social Law Firm Index, we measured metrics like engagement, likes growth, and People Talking About This (PTAT), within our Facebook category. Most law firms on the AmLaw 200 have a Facebook page. However, not all use the platform to its full potential. Unlike LinkedIn, Facebook is appropriate to show […]

Over a quarter of the AmLaw 200 firms are on YouTube. Here’s a guide to make sure you don’t miss out on reaching potential clients. We’ve already discussed the value of lawyers using videos to build their brand and the impact this type of media can have on engagement rates. Now, it’s important to understand […]

How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How many comments should I have on […]

There are currently 328 million users active on Twitter, however most of those users are not lawyers. Part of the reason most lawyers are not on Twitter is that most lawyers do not understand the benefits of being active on Twitter. Twitter Best Practices for Lawyers Although this platform can sometimes seem like the wild […]

Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor conversations and posts on social media and provide them with an opportunity to […]

“How do I get you to publish a story on the partners at my firm?” “Why don’t you publish lawyer profiles?” These were some of the questions that law firm PR professionals were asking reporters at an event for law firm media professionals. The event was organized to allow law firm professionals and PR agencies […]