We have previously discussed the variety of benefits influencer marketing can have for law firms and how this type of marketing has become the fastest growing online client-acquisition channel over organic search and email. It is therefore important for your firm to consider this method as a way to increase the value of your thought leadership and grow your online audience. In the past several weeks we have been featuring social media influencers from AmLaw 200 firms. In this post, we introduce five Twitter influencers in the area of Employment Law.
Brian D. Hall
Brian Hall is a partner in the Columbus, Ohio office of Porter Wright. He works with employers of all sizes to help them effectively manage the issues they face in an increasingly regulated workplace. Brian focuses much of his practice on educating and assisting employers in their use of 21st-century technology in their workplaces and its impact on cybersecurity, employee privacy, and trade secret protection. He also devotes a large portion of his practice to defending employers in litigation involving employment discrimination, wrongful discharge, allegations related to workplace injuries, and ERISA claims. As editor of the firm’s Employer Law Report blog, Brian reviews recent cases, legislation, and other employment law developments to help clients understand how these changes may impact their organizations. Brian shares these insights, other news, and opinions with his 1,470 Twitter followers.
Follow Brian on Twitter @BrianDHallEsq
Chai is a partner in the D.C. office of Morgan Lewis, where she works with employers to conduct workplace culture assessments and devise and implement strategic plans that address leadership, accountability, policies, procedures, and training. Chai served as a commissioner of the Equal Employment Opportunity Commission (EEOC) from 2010 to 2019 where she co-led the Select Task Force on the Study of Harassment in the Workplace. As a director of Workplace Culture Consulting at Morgan Lewis, Chai’s policymaking background informs her approach to helping employers create diverse and inclusive workplaces, as well as to performing investigations and counseling employers. Chai has recently been quoted in publications by Law360, Ignites, and fivehundred on issues related to #MeToo law. With 6,794 Twitter followers, Chai is undoubtedly a valuable source of knowledge on workplace and employment law matters.
Follow Chai on Twitter @chaifeldblum
Rich is a partner in Fisher Phillips’ Portland, Oregon office. As the firm’s Publications Partner, Rich focuses much of his time developing legal alerts, web articles, newsletter features, and blog posts for the Fisher Phillips website. In each of the past three years, he was named as a JD Supra Top Author in the JD Supra’s Readers’ Choice Awards due to the high level of visibility and engagement he attained with readers on the subject of workplace law. In addition, he edits the firm’s Gig Economy blog, which was nominated by The Expert Institute for a Best Legal Blog award in both 2016 and 2017. Rich is also an accomplished litigator — the highlight of his career so far is winning a unanimous decision before the U.S. Supreme Court in the case of Albertsons v. Kirkingburg, an Americans with Disabilities Act (ADA) case. Rich tweets regularly about legal and HR issues to his 1,444 followers.
Follow Rich on Twitter @pdxLaborLawyer
Dena B. Calo
Dena is a partner in the Philadelphia office of Saul Ewing Arnstein & Lehr where she counsels companies through complex labor and employment risks. Before joining the firm, she was the director of the Human Resources Practice Group at a regional New Jersey law firm. While at that firm, she was also Chief Human Resources Officer and Employment Counsel to one of the largest real estate development companies in New York City. In addition, Dena has litigated cases to state and federal juries throughout the United States involving Title VII, ERISA, Americans with Disabilities Act, Family Medical Leave Act, state and federal constitutional issues, and more. As a seasoned HR strategist and employment lawyer, she understands employers are facing increasing scrutiny of their labor and employment policies and procedures from government regulators and employees. She often Tweets about firm insights and her participation at speaking engagements to her 1,999 followers.
Follow Dena on Twitter @dbchrattorney
Jeff is a shareholder in the Chicago office of Littler Mendelson. He has decades of experience advising and litigating on behalf of employers on a wide range of complex employment law matters. Jeff is a recognized leader on FMLA and ADA issues, helping employers develop comprehensive strategies to achieve compliance with employee leave and accommodation issues. As the author of the highly regarded FMLA Insights blog, which has earned him entry into the ABA Journal’s Blogger Hall of Fame, Jeff offers advice and solutions for employers related to the Family and Medical Leave Act. Jeff also regularly holds speaking engagements on FMLA/ADA issues, most notably serving on the faculty of the National Employment Law Institute (NELI) and speaking for the Disability Management Employer Coalition (DMEC). Jeff engages with his 2,528 Twitter followers on these employment law issues.
Follow Jeff on Twitter@jeffreysnowak
These industry experts are leveraging their influence on social media to build meaningful relationships and enhance the reputation of their practice. If you feel inspired to showcase your knowledge and thought leadership in your area of practice on social media but need help getting started, contact us today.