By now, you may have read one of our recent blog posts featuring lawyers who are notable social media influencers. To recap, influencers are thought leaders in a field or practice area with a reputation for being knowledgeable and well-respected. Influencer marketing is when you utilize the power of these individuals’ online presence to promote your law firm and its services. This type of marketing is quickly gaining speed in the legal industry, and your law firm should be prepared to catch on. In this post, we continue our discussion by highlighting five lawyers from AmLaw 200 firms who are influencers on Twitter in energy law.
Brian H. Potts
Brian is a partner in the Washington, D.C. office of Perkins Coie, specifically in the areas of Environment & Natural Resources, Energy Law, and Infrastructure Project Permitting & Development. Brian has been involved in several lucrative business transactions and has helped clients obtain regulatory approvals to build more than $4 billion dollars’ worth of utility infrastructure in various states, including conventional power plants, transmission lines, wind farms, and solar facilities. Brian is a contributor at Forbes.com, where he regularly offers insightful commentary on energy and environmental law topics. Additionally, his articles have been published by the Wall Street Journal, Politico, Bloomberg, and other media. In his active pro bono practice, Brian serves as the general counsel to the Clean Lakes Alliance and lead counsel for the Sauk Prairie Conservation Alliance, both nonprofits dedicated to the improvement and preservation of nature in Wisconsin. With 7,608 followers on Twitter, Brian holds a noteworthy thought leadership position in the area of energy law.
Follow Brian on Twitter @brianhpotts.
Bill is a partner in the Portland office of K&L Gates where he focuses his practice in energy and infrastructure projects and transactions with an emphasis on wind energy, solar energy, hydroelectric power, geothermal, biomass, natural gas, carbon offsets, and energy storage. Bill’s expertise includes advising clients in negotiating major power purchase agreements, acquisition and sale of energy projects, EPC agreements, O&M agreements, fuel supply, and energy project development agreements. Bill is also a member of several professional and civic organizations related to energy law and frequently participates at speaking engagements on the topic. With 831 Twitter followers, Bill uses his social media position to share firm insights and news as well as thought leadership from other industry experts.
Follow Bill on Twitter @BHolmesKLGates.
Colette is a partner and member of the Energy and Natural Resources Group in the Washington, D.C. office of Reed Smith. Colette has an impressive background of regulatory experience. She previously served as Commissioner at the Federal Energy Regulatory Commission (FERC), where she focused on reliability oversight of the bulk power system, cyber and physical security, gas-electric coordination, renewables integration, energy storage integration and valuation, infrastructure development, and enforcement matters. Prior to that, she served as Chairman of the Arkansas Public Service Commission (PSC), ensuring safe, reliable and affordable retail electric service during her tenure. Colette is a member of several professional organizations related to energy and environmental policy. Her work for her previous and current affiliations drives the majority of her content on Twitter, which is viewed by 3,630 followers.
Follow Colette on Twitter @CHonorableEsq.
Stuart is a senior associate in the Litigation/Controversy Department and a member of the International Arbitration Practice Group of WilmerHale’s London office. At his previous firm, Stuart focused his practice on public international law matters in the energy, natural resources, and financial services sectors. He has published several journal articles on energy law and international policy and was awarded best submission for his article “International Energy Law.” This topic serves as the theme for the content on his Twitter – Stuart shares research, news updates, and opinions on climate change, sustainability, green finance, and other environmental matters. With 1,027 Twitter followers, Stuart has become a trusted knowledge source in an area he is passionate about.
Follow Stuart on Twitter @StuartABruce.
Stephen is a partner in the New York office of Holland & Knight and practices environmental, energy, public utility, and infrastructure law. He has substantial experience advising clients on renewable energy project finance and development as well as guiding clients through state and federal administrative proceedings regarding environmental justice and climate change issues. Stephen also handles energy and environmental issues in corporate M&A transactions, including acquisitions and divestitures of power plants. Stephen is a key member of the firm’s Green Bank Financing Practice and International Energy Project Finance Team, supporting investments in North America and beyond and providing energy regulatory and transactional advice in support of state-sponsored green bank transactions. Stephen currently has 390 followers on Twitter where he shares firm insights and updates on energy and environment legislation.
Follow Stephen on Twitter @Climatelawyer.
If you are looking to enhance your own thought leadership position or become an influencer yourself, check out these lawyers’ Twitter pages for inspiration and insight into best practices and strategies. Consider reaching out to other influencers in your field for further suggestions or to offer content that they can share. We can help too – contact us to get started with influencer marketing.