In a 2018 report, Twitter released findings on the effectiveness of influencer marketing on social media platforms, particularly on its own service due to the immediate nature of the platform. They found that 61% of Twitter users follow an influencer or creator, with this type of content driving brand favorability. Twitter’s main takeaway from the report for marketers was that it’s not a question of if they should utilize influencer marketing, but how.
Influencer marketing is growing in the legal industry slowly but surely. While this type of marketing may be non-traditional, it can be a valuable way to enhance your firm’s thought leadership and stay relevant in today’s changing digital landscape. Over the next several months we will be highlighting lawyers from Am Law 200 firms who are social media influencers. In this post, we feature influencers on Twitter in Cybersecurity and Privacy Law.
Gabriel M. Ramsey is a partner in the San Francisco office of Crowell & Moring. As a member of the Litigation, Intellectual Property, and Privacy & Cybersecurity groups, Gabe focuses his practice on complex litigation involving intellectual property and cybersecurity. Gabe has represented major technology and entertainment companies like Microsoft Corp., Facebook, Inc., NVIDIA Corp., CNET Networks, Fox Entertainment Group, and The Walt Disney Company. With 77 Twitter followers, Gabe joins the conversation on privacy law matters, trade secrets, and cybersecurity developments.
Follow Gabe on Twitter @hax0rlaw.
April Doss is a seasoned litigator with an impressive background in cybersecurity and privacy. She recently served as Senior Minority Counsel on the Senate Intel Committee’s investigation into Russia’s interference in the 2016 elections, and previously worked as associate general counsel for intelligence law at the National Security Agency. April recently returned to the private sector as chair of cybersecurity and privacy in the Baltimore office of Saul Ewing Arnstein & Lehr. In this role, she assists clients with data security and privacy investigations and litigation, and leads the Firm’s comprehensive program and process to mitigate cyber risks on the front end and protect clients in the event of an incident. April is a regular commentator and contributor on national security, privacy, and cybersecurity issues, appearing on CNN, MSNBC and NewsOneNow and publishing articles in The Washington Post, The Atlantic, The Weekly Standard, Lawfare, and more. April’s expertise and thought leadership is valued on social media, evidenced by her 17,901 Twitter followers.
Follow April on Twitter @AprilFDoss.
Pat Fowler is a partner in the Phoenix office of Snell & Wilmer, where he leads the firm’s product liability practice and is the co-chair of the Cybersecurity, Data Protection, and Privacy practice area. Pat acts as national trial counsel for several large companies in the manufacturing, mobility and construction equipment industries. In the last few years, Pat has taken to trial a number of catastrophic damage cases involving automobile air bag sensor systems and boating accidents involving carbon monoxide exposure and propeller strike injuries. He currently focuses on claims involving lack of crash avoidance technology, cybersecurity and Internet of Things-related issues. Pat shares insights and updates on privacy, cybersecurity and hi-tech issues with his 328 Twitter followers.
Follow Patrick on Twitter @eDataBreachLaw
Giulio Coraggio is a partner in the Milan office of DLA Piper. He is the head of the Italian Technology sector and is the Global Co-Chair of the Internet of Things group. He also leads the Italian gaming and gambling practice, advising some of the major land-based and online gaming operators as well as game suppliers on their business in Italy and their expansion in other jurisdictions. He has a strong focus in advising world leading operators on data protection, information technology and Internet law issues in relation to the Internet of Things, wearable technologies and eHealth projects as well as on e-commerce, e-payment deals, telecommunications, unfair commercial practices and misleading advertising. Giulio communicates actively in the field through his personal website, GamingTechLaw, and on Twitter to his 11,810 followers.
Follower Giulio on Twitter @GiulioCoraggio
Alexander (Sandy) Bilus is a partner in the Philadelphia office of Saul Ewing Arnstein & Lehr.
Sandy assists clients who are facing complex commercial litigation or who need legal advice on issues involving cybersecurity and data privacy, particularly in the higher education and financial services industries. His cybersecurity and data privacy experience includes responding to potential data breaches and providing advice on compliance with the European Union’s General Data Protection Regulation (GDPR). Sandy’s work for institutions of higher education includes providing advice and conducting internal investigations connected to their compliance concerns, as well as responding to private lawsuits and government enforcement activity. Sandy shares import alerts and insights related to these matters with his 140 Twitter followers.
Follow Sandy on Twitter @AlexanderBilus
These lawyers have built a following on social media due to their expertise and influence in their field. By encouraging your attorneys to do the same, you can enhance your overall thought leadership position and reputation as a law firm. If you are curious to learn more about the benefits of influencer marketing, reach out to us.