Useful Google Sheets Add-ons For Law Firm Marketers
Since its start in February of 2007, Google Sheets has been an important resource for its many users. From programmers to teachers to entrepreneurs, this free, web-based application’s potential is seemingly limitless. This is especially true for marketers, particularly when you take into account all of the add-ons that can be used to expand its […]
Slack: An Effective Tool for Internal Law Firm Communications
There’s been talk recently about tools for law firm communications and Slack has emerged as a popular option. As a user for many years, I couldn’t agree more. If you’re still on the fence, here some points to consider when making your decision. And, take a look at how one law firm moved from Yammer, Chatter, and […]
Five Reasons Why Client Journey Mapping Really Matters
Customer or Client Journey Mapping is the hot new concept in legal marketing. Yet some question whether it’s simply a fancy tool with a fancy name used by consultants to sell law firms something they either don’t need or already know how to do. Some argue that the path to hiring a law firm is […]
The Economic Value of Law Partner Collaboration
Rainmakers who collaborate end up with a bigger book of business than those who hoard work.
Law Firm Pitch to Corporate Clients: Listen First
“Here’s a great pitch book idea: Bring nothing, because you’re going to ask me what I need, so why would you need to give me anything? In some ways, that’s the best pitch book of all.” — Christopher Lenhart, Senior Vice President and Deputy General Counsel at U.S. Bank Remember the days when the marketing […]
A Lawyer’s Call to Marketing
Where do law firms turn to find the expert talent to lead their marketing initiatives and grow business? Sometimes they are able to reach within and find a lawyer from their own ranks to step up and answer the call. This was the case for Gretchen Koehler, CMO of global litigation funding firm Bentham IMF. […]
A Lawyer’s Take on New Age Business Development
Case Study: Joshua Brinen, Brinen & Associates “Meet people; press flesh; get gigs.” According to Joshua Brinen, the age-old process of marketing and lead generation for lawyers hasn’t changed much throughout the years. Yet the entire dynamic of how lawyers like Brinen are meeting people and “pressing flesh” has changed dramatically. When he started Brinen […]