Category: Legal Marketing

First commemorated in 1958 by President Dwight D. Eisenhower, Law Day is a symbol of the United States’ commitment to the law, and a celebration of the nation’s roots. Although not made official until 1961 by Congress, the idea of a Law Day had first been brought up by the American Bar Association in 1957. […]

While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of “selling” to clients, or think marketing is a big waste of time. Marketing may […]

Over the past 15 years, the business of law has evolved greatly, impacting marketing teams at firms all around the globe. Law firms are facing tremendous pressure to rethink the manner in which they provide and package their services. While these changes can be exciting, they’re no doubt frightening for firms that are not up […]

In an increasingly competitive legal landscape, clients have more options than ever when it comes to choosing the right law firm for their needs. As a result, firms are adapting into more client-centric models which includes focusing on the client in all marketing and business development efforts. In fact, in a recent report by Legal […]

New Year’s is the perfect time to reflect on the past year and make resolutions for the next. It’s also the perfect opportunity for us to look back at our most popular blog posts of 2018. It’s always valuable to reflect on what people are most interested in when it comes to legal marketing, as […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. LinkedIn continues to dominate as Big Law’s preferred social channel. […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. Twitter continues to thrive as a major platform for law […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe […]

In the 2017 Social Law Firm Index, we doubled the size of our research sample to include all of the firms on The American Lawyer’s Am Law 200. This year, we have continued with our larger sample size, and the results have reaffirmed our belief that size does not matter when it comes to digital […]

For the last decade podcasts have been an innovative way for people to tell their stories. From true crime stories to political updates, podcasts have gained the attention of millions across the globe.  Now, marketers are picking up on the trend in order to share insights and establish thought leadership in a new way. Content […]

According to a survey by Corporate Counsel Magazine, client alerts are one of the most valuable forms of law firm related content. In this competitive environment, law firms must realize that clients are paying for value and not just for hours of work. In order to remain top of mind, constant reminders in the form […]