Category: Legal Marketing

In the past, sales executives were so well-informed about their products that they were practically walking encyclopedias. Today, the sales approach has changed. This has largely been due to a shift in the B2B sales process that has thrust the buyer into the driver’s seat. Now, when a buyer connects with a sales representative, they […]

It’s officially summer which means it’s vacation season. Vacation time and holidays are a necessity for lawyers and legal marketers. It’s a way to recharge and maintain your physical and mental health. Now, the challenge is how do you sustain law firm marketing and business development efforts while you’re on vacation? We all know that […]

Most law firms send weekly or monthly client alerts to their clients (and sometimes prospects) in order to demonstrate the thought leadership of their lawyers and to provide the latest updates on legal issues. While client alerts are a common marketing and business development tactic employed by law firms, it is not entirely clear what […]

Marketing can be one of the most difficult parts of running a law firm or a business as it’s something that needs continuous effort. Marketing styles can also change over time depending on the current trends—and these styles differ from market to market. For global law firms and companies, there are additional complexities involved as […]

Professionals sometimes come to a point in their careers when they want to make a change. It might be because of job dissatisfaction or disillusionment, evolving interests or goals, or an unplanned change in employment status. Making a move in a new direction can be intimidating for professionals who have exclusively focused on — and […]

Every day, newsrooms around the country are inundated with press releases – and legal media organizations are no exception. During my many years as an editor and reporter covering the law, I spent a good deal of time sifting through the dozens of press releases that clogged my inbox on a daily basis. The verdict […]

Advertising and marketing has only become more difficult as consumers have become more wary of marketers’ tactics. We’ve discussed before that one way to overcome this challenge is publishing client-centric content more than promotional content. One way to increase the value of your thought leadership is influencer marketing, the fastest growing online customer-acquisition channel. Influencer […]

Everyone these days has their opinion about the millennial generation. From entitled young people that don’t know how to live in the real world, to hyper-connected technophiles that are going to change the human race, you’ll find perspectives on both ends and everywhere in between. When it comes to marketing, there are two important truths […]

Of the almost 200 posts we published on this blog in 2017, a few remained popular throughout the year, while others published later in the year quickly gained readership and made our list. The topics covered include content, social media, SEO, analytics, and more. Here, then, are the top 10 legal marketing posts of 2017 […]

The concept of employee advocacy has been around in one form or another for a long time, but the Internet, and social media in particular, have transformed the practice and brought about entirely new possibilities. Employee advocacy is the promotion of a firm or organization by its staff. Employee advocacy programs work by helping to […]

Do you ever wish you could combine the content you scroll past on social media, your blog subscriptions, and articles from your favorite publications into one simplified feed? As a lawyer or legal marketer, you understand the importance of staying up to date on relevant topics in the industry that impact you and your clients. […]

Attending a conference can be beneficial in so many different ways. Conferences are an opportunity to hear new ideas, get expert advice on old ideas, and increase the size of your personal and business network. In fact, there is generally so much going on at a conference that it can be difficult to sort through […]